52310542 decision theory

Upload: deep-aggarwal

Post on 07-Apr-2018

226 views

Category:

Documents


1 download

TRANSCRIPT

  • 8/6/2019 52310542 Decision Theory

    1/40

    Assignment No.2

    Quantitative Techniques

    (5564)

    Col MBA/MPA

    DECISION THEORY

    Fayyaz Ahmed Kayani

    Roll No. AD593483

    Semester: Autumn 2009

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    2/40

    ACKNOWLEDGEMENT

    No one writes alone. So I would like to thanks all those who

    helped and assisted a great source in completion of

    assignment. Assigned topic was a new for me and it was not

    possible to accomplish it without their magnificent support.

    They have been a source of knowledge for me as they helped

    me much in understanding the assigned Topic. I especially

    thank to my honorable tutor who guided me in every juncture. I

    also pay my gratitude to Department of Business

    Administration, AIOU, Islamabad for their marvelous selection

    of issues for MBA students through which they are gaining

    treasure of knowledge after completion of given task for their

    future.

    DECISION THEORYF a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    3/40

    INTRODUCTION

    Every day we, are humans, make many decisions; and occasionally we make an

    important decision that can have immediate and/or long-term effects on our lives.

    Such decisions as where to attend school, whether to rent or buy, whether your

    company should accept a merger proposal, and so on, are important decisions for

    which we would prefer to make correct choice.

    The success or failure that an individual or organization experiences, depends

    to a large extent on the ability of making appropriate decisions. Making of a decision

    requires an enumeration of feasible and viable alternatives (courses of action or

    strategies), the projection of consequences associated with different alternatives,

    and the measure of effectiveness (or an objective) to identify best alternative to be

    used.

    Everyone engages in the process of making decisions on a daily basis. Some of

    these decisions are quite easy to make and almost automatic. Other decisions can be

    very difficult to make and almost debilitating. Likewise, the information needed to

    make a good decision varies greatly. Some decisions require a great deal of

    information whereas others much less. Sometimes there is not much if any

    information available and hence the decision becomes intuitive, if not just a guess.

    Many, if not most, people make decisions without ever truly analyzing the situation

    and the alternatives that exist. There is a subjective and intrinsic aspect to all

    decision making, but there are also systematic ways to think about problems to help

    make decisions easier. The purpose of decision analysis is to develop techniques to

    aid the process of decision making, not replace the decision maker.

    Earlier, the decisions were taken subjectively based on the skill, experience

    and intuition of the decision maker. But in todays world of dynamism, the decision

    making has become very complex, particularly in business, marketing and

    management because they involve a number of interactive variables (factors) whose

    values and relationships cannot be determined accurately. In such situations, mere

    intuition and expertise of the decision maker are inadequate and we require well

    considered judgment and analysis based on the use of several quantitative techniques

    and even computers in solving problems. It is in this context that we need a full-

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    4/40

    fledged decision theory which provides a sound and scientific basis for improved

    decision making.

    Decision making is the essence of management. In general, the process of

    making decisions calls for (i) identifying the alternatives, (ii) gathering all the

    relevant information about them, and (iii) selecting the best alternative on the

    basis of some criterion.The decision theory, also called the decision analysis, is used to determine

    optimal strategies where a decision-maker is faced with several decision alternatives

    and an uncertain, or risky, pattern of future events. To recapitulate, all decision-

    making situations are characterized by the fact that two or more alternative courses

    of action are available to the decision-maker to choose from. Further, a decision may

    be defined as the selection by the decision-maker of an act, considered to be best

    according to some pre-designated standard, from among the available options.

    When analyzing the decision making process, the context or environment of the

    decision to be made allows for a categorization of the decisions based on the nature

    of the problem or the nature of the data or both. There are two broad categories of

    decision problems: decision making under certainty and decision making under

    uncertainty.

    THEORETICAL QUESTIONS ABOUT DECISIONS

    The following are examples of decisions and of theoretical problems that they give

    rise to.

    Shall I bring the umbrella today? The decision depends on something which I do not

    know, namely whether it will rain or not.

    I am looking for a house to buy. Shall I buy this one? This house looks fine, but

    perhaps I will find a still better house for the same price if I go on searching. When

    shall I stop the search procedure?

    Am I going to smoke the next cigarette? One single cigarette is no problem, but if I

    make the same decision sufficiently many times it may kill me.

    The court has to decide whether the defendant is guilty or not. There are two

    mistakes that the court can make, namely to convict an innocent person and to acquit

    a guilty person. What principles should the court apply if it considers the first of these

    mistakes to be more serious than the second?

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    5/40

    A committee has to make a decision, but its members have different opinions.

    What rules should they use to ensure that they can reach a conclusion even if they are

    in disagreement? Almost everything that a human being does involves decisions.

    Therefore, to theorize about decisions is almost the same as to theorize about human

    activities. However, decision theory is not quite as all-embracing as that. It focuses

    on only some aspects of human activity. In particular, it focuses on how we use ourfreedom. In the situations treated by decision theorists, there are options to choose

    between, and we choose in a non-random way.

    Our choices, in these situations, are goal-directed activities. Hence, decision

    theory is concerned with goal-directed behaviour in the presence of options.

    A Truly Interdisciplinary Subject

    Modern decision theory has developed since the middle of the 20th

    century throughcontributions from several academic disciplines. Although it is now clearly an

    academic subject of its own right, decision theory is typically pursued by researchers

    who identify themselves as economists, statisticians, psychologists, political and

    social scientists or philosophers. There is some division of labour between these

    disciplines. A political scientist is likely to study voting rules and other aspects of

    collective decision-making. A psychologist is likely to study the behaviour of

    individuals in decisions, and a philosopher the requirements for rationality in

    decisions. However, there is a large overlap, and the subject has gained from the

    variety of methods that researchers with different backgrounds have applied to the

    same or similar problems.

    Normative and Descriptive Theories

    The distinction between normative and descriptive decision theories is, in principle,

    very simple. A normative decision theory is a theory about how decisions should be

    made, and a descriptive theory is a theory about how decisions are actually made.

    The should in the foregoing sentence can be interpreted in many ways. There is,

    however, virtually complete agreement among decision scientists that it refers to the

    prerequisites of rational decision-making. In other words, a normative decision theory

    is a theory about how decisions should be made in order to be rational. This is a very

    limited sense of the word normative. Norms of rationality are by no means the only

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    6/40

    or even the most important norms that one may wish to apply in decision-making.

    However, it is practice to regard norms other than rationality norms as external to

    decision theory. Decision theory does not, according to the received opinion, enter

    the scene until the ethical or political norms are already fixed. It takes care of those

    normative issues that remain even after the goals have been fixed. This remainder of

    normative issues consists to a large part of questions about how to act in when thereis uncertainty and lack of information. It also contains issues about how an individual

    can coordinate her decisions over time and of how several individuals can coordinate

    their decisions in social decision procedures.

    If the general wants to win the war, the decision theorist tries to tell him how to

    achieve this goal. The question whether he should at all try to win the war is not

    typically regarded as a decision-theoretical issue. Similarly, decision theory provides

    methods for a business executive to maximize profits and for an environmentalagency to minimize toxic exposure, but the basic question whether they should try to

    do these things is not treated in decision theory.

    Although the scope of the normative is very limited in decision theory, the

    distinction between normative (i.e. rationality-normative) and descriptive

    interpretations of decision theories is often blurred. It is not uncommon, when you

    read decision-theoretical literature, to find examples of disturbing ambiguities and

    even confusions between normative and descriptive interpretations of one and thesame theory. Probably, many of these ambiguities could have been avoided. It must

    be conceded, however, that it is more difficult in decision science than in many other

    disciplines to draw a sharp line between normative and descriptive interpretations.

    This can be clearly seen from consideration of what constitutes a falsification of a

    decision theory. It is fairly obvious what the criterion should be for the falsification

    of a descriptive decision theory.

    ELEMENTS OF DECISION MAKINGDecision Maker: The entity responsible for making the decision. This may be a single

    person, a committee, company, and the like. It is viewed here as a single entity, not

    a group.

    Alternatives: A finite number of possible decision alternatives or courses of action

    available to the decision maker. The decision maker generally has control over the

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    7/40

    specification and description of the alternatives. These alternatives are also called

    courses of action (actions, acts or strategies) and are known to the decision-maker.

    States of Nature: The scenarios or states of the environment that may occur but are

    not under control of the decision maker. These are the circumstances under which a

    decision is made. The states of nature are mutually exclusive events and exhaustive.

    This means that one and only one state of nature is assumed to occur and that all

    possible states are considered.

    Payoff or Outcome: Outcomes are the measures of net benefit, or payoff, received

    by the decision maker. This payoff is the result of the decision and the state of

    nature. Hence, there is a payoff for each alternative and outcome pair. The measures

    of payoff should be indicative of the decisions makers values or preferences. The

    payoffs are generally given in a payoff matrix in which a positive value represents net

    revenue, income, or profit and a negative value represents net loss, expenses, or

    costs. This matrix yields all alternative and outcome combinations and their

    respective payoff and is used to represent the decision problem.

    General form of payoff matrix

    1 2 n

    1

    2

    Courses of Action

    (Alternatives)

    States of Nature Probability S S S

    N

    N

    L

    1 11 12 1n

    2 21 22 2n

    m m m1 m 2 mn

    p p p p

    p p p p

    N p p p p

    L

    L

    M M M M L M

    L

    STEPS OF DECISION MAKING PROCESS

    The decision making process involves the following steps:

    1. Identify and define the problem.

    2. Listing of all possible future events, called states of nature, which can occur in

    the context of the decision problem. Such events are not under the control of

    decision-maker because these are erratic in nature.

    3. Identification of all the courses of action (alternatives or decision choices)

    which are available to the decision-maker. The decision-maker has control over

    these courses of action.

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    8/40

    4. Expressing the payoffs resulting from each pair of course of action and state of

    nature. These payoffs are normally expressed in a monetary value.

    5. Apply an appropriate mathematical decision theory model to select best course

    of action from the given list on the basis of some criterion (measure of

    effectiveness) that results in the optimal (desired) payoff.

    TYPES OF DECISION-MAKING ENVIRONMENTSTo arrive at a good decision it is required to consider all available data, an exhaustive

    list of alternatives, knowledge of decision environment, and use of appropriate

    quantitative approach for decision-making. In this section four types of decision-

    making environments: Certainty, uncertainty, risk and conflict have been described.

    The knowledge of these environments helps in choosing appropriate quantitative

    approach for decision-making.

    Type 1 - Decision-Making under Certainty

    The process of choosing an act or strategy when the state of nature is completely

    known is called decision making under certainty. The decision-maker has the

    complete knowledge (perfect information) of consequence of every decision choice

    (course of action or alternative) with certainty. Obviously, he will select an

    alternative that yields the largest return (payoff) for the known future (state of

    nature). In such situation, each act will only result in one event and the outcome of

    the act can be predetermined with certainty. Hence, such situations are also termed

    as deterministic situations. For example, the decision to purchase either National

    Saving Certificate (NSC); or deposit in National Saving Scheme is one in which it is

    reasonable to assume complete information about the future because there is no

    doubt that the Pakistani government will pay the interest when it is due and the

    principal at maturity. In this decision-model, only one possible state of nature

    (future) exists.

    Type 2 - Decision-Making under Risk

    In this case the decision-maker has less than complete knowledge with certainty ofthe consequence of every decision choice (course of action) because it is not

    definitely known which outcome will occur. This means there is more than one state

    of nature (future) and for which he makes an assumption of the probability with

    which each state of nature will occur. For example, probability of getting head in the

    toss of a coin is 0.5. Decision-making under risk is a probabilistic decision situation, in

    which more than one state of nature exists and the decision-maker has sufficientF a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    9/40

    information to assign probability values to the likely occurrence of each of these

    states. The probabilities of various outcomes may be determined objectively from the

    past data. Knowing the probability distribution of the states of nature, the best

    decision is to select that course of action which has the largest expected payoff

    value. The expected (average) payoff of an alternative is the sum of all possible

    payoffs of that alternative weighted by the probabilities of those payoffs occurring.However, past records may not be available to arrive at the objective probabilities. In

    many cases the decision-maker may, on the basis of his experience and judgment, be

    able to assign subjective probabilities to the various outcomes. The problem can then

    be solved as decision problem under risk.

    Under conditions of risk, the most popular decision criterions for evaluating the

    alternative is the expected monetary value/expected opportunity loss of the

    expected payoff.

    (i) Expected monetary value (EMV)

    More generally, the decision-making in situations of risk is on the basis of the

    expectation principle, with the event probabilities assigned, objectively or

    subjectively as the case may be, the expected pay-off for each strategy is

    calculated by multiplying the pay-off values with their respective probabilities

    and then adding up these products. The strategy with the highest expected

    pay-off represents the optimal choice. It goes without saying that in problems

    involving pay-off matrix in terms of costs, optimal strategy is that

    corresponding to which the expected value is the least.

    (ii) Expected Opportunity Loss (EOL)

    An alternative approach to maximizing expected monetary value (EMV) is to

    minimize the expected opportunity loss (EOL), also called expected value of

    regret. The EOL is defined as the difference between the highest profit (or

    payoff) for a state of nature and the actual profit obtained for the particular

    course of action taken. In other words, EOL is the amount of payoff that is lostby not selecting the course of action that has the greatest payoff for the state

    of nature that actually occurs. The course of action due to which EOL is

    minimum, is recommended.

    Since EOL is an alternative decision criterion for decision-making under

    risk, therefore, the results will always be the same as those obtained by EMV

    criterion discussed earlier.F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    10/40

    The steps for calculating EOL are summarized as follows:

    (a) Prepare a profit (cost) table for each course of action and state of nature

    combination along with the associated probabilities.

    (b) For each state of nature calculate the opportunity loss (OL) values by

    subtracting each payoff from the maximum payoff for that outcome. (For

    each state of nature calculate the opportunity loss (OL) values bysubtracting the minimum payoff for that outcome from each payoff.)

    (c) Calculate EOL for each course of action by multiplying the probability of

    each state of nature with the OL value and then adding the values.

    (d) Select a course of action for which the EOL value is minimum.

    Expected value of perfect information (EVPI)

    The expected profit with perfect information is the expected return, in the

    long run, if we have perfect information before a decision is made. The

    Expected Value of Perfect Information (EVPI) may be defined as the maximum

    amount one would be willing to pay, to acquire perfect information as to which

    event would occur. EPPI represents the maximum obtainable EMV with perfect

    information as to which event will actually occur (as calculated before

    information is received). If EMV represents the maximum obtainable EMV

    without perfect information, perfect information would increase expected

    profit from EMV up to the value of EPPI, so the amount of that increase would

    be equal to EVPI. Thus, we have

    EVPI = EPPI EMV

    Type 3 - Decision-Making under Uncertainty

    In this case the decision-maker is unable to specify the probabilities with which

    the various states of nature (futures) will occur. However, this is not the case of

    decision-making under ignorance, because the possible states of nature are known.

    Thus, decisions under uncertainty are taken even with less information than decisionsunder risk. For example, the probability that Mr. X will be the prime minister of the

    country 15 years from now is not known.

    The decision situations where there is no way in which the decision-maker can

    assess the probabilities of the various states of nature are called decisions under

    uncertainty. In such situations, the decision-maker has no idea at all as to which of

    the possible states of nature would occur nor has he a reason to believe why a givenF a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    11/40

    state is more, or less, likely to occur as another. With probabilities of the various

    outcomes unknown, the actual decisions are based on specific criteria. The several

    principles which may be employed for taking decisions in such conditions include (i)

    Laplace Criterion, (ii)Maximin or Minimax Criterion, (iii)Maximax or Minimin

    Criterion, (iv)Savage Criterion, (v)Hurwicz Criterion (or Criterion of Realism).

    Such situations are frequent in business and management. Will the new plant orindustrial unit be successful? Will the new product be able to compete with others in

    the market? How much to produce and stock to get maximum returns?

    (i) Optimism (Maximax (Profit) or Minimin (Cost)) Criterion

    In this criterion the decision-maker ensures that he should not miss the

    opportunity to achieve the largest possible profit (maximax) or lowest possible

    cost (minimin). Thus, he selects the alternative (decision choice or course of

    action) that represents the maximum of the maxima (or minimum of the

    minima) payoffs (consequences or outcomes). The working method is

    summarized as follows:

    (a) Locate the maximum (or minimum) payoff values corresponding to each

    alternative (or course of action), then

    (b) Select an alternative with best anticipated payoff value (maximum for

    profit and minimum for cost).

    Since in this criterion the decision-maker selects an alternative with largest (or

    lowest) possible payoff value, it is also called an optimistic decision criterion.

    (ii) Pessimism (Maximin (Profit) or Minimax (Cost)) Criterion

    This principle is adopted by pessimistic decision-makers who are conservative

    in their approach. Using this approach, the minimum pay-offs resulting from

    adoption of various strategies are considered and among these values the

    maximum one is selected. It involves, therefore, choosing the best (the

    maximum) profit from the set of worst (the minimum) profits.

    When dealing with the costs, the maximum cost associated with eachalternative is considered and the alternative which minimizes this maximum

    cost is chosen. In this context, therefore, the principle is used minimax-the

    best (the minimum cost) of the worst (the maximum cost).

    The working method is summarized as follows:

    (a) Locate the minimum (or maximum in case of profit) payoff value in case of

    loss (or cost) data corresponding to each alternative, thenF a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    12/40

    (b) Select an alternative with best anticipated payoff value (maximum for

    profit and minimum for loss or cost).

    Since in this criterion the decision-maker is conservative about the future and

    always anticipates worst possible outcome (maximum for profit and minimum

    for loss or cost), it is called a pessimistic decision criterion. This criterion is

    also known as Walds criterion.(iii) Equal probabilities (Laplace) Criterion

    Since the probabilities of states of nature are not known, it is assumed that all

    states of nature will occur with equal probability, i.e. each state of nature is

    assigned an equal probability. As states of nature are mutually exclusive and

    collectively exhaustive, so the probabilities of each of these must be

    1

    number of states of nature. The working method is summarized as follows:

    (a) Assign equal probability value to each state of nature by using the formula:

    1

    number of states of nature.

    (b) Compute the expected (or average) payoff for each alternative (course of

    action) by adding all the payoffs and dividing by the number of possible

    states of nature or by applying the formula:

    (Probability of state of nature j) (Payoff value for the combination of alternative, i

    and state of nature j)

    (c) Select the best expected payoff value (maximum for profit and minimum

    for cost).

    This criterion is also known as the criterion of insufficient reason because,

    except in a few cases, some information of the likelihood of occurrence of

    states of nature is available.

    (iv) Coefficient of optimism (Hurwicz) Criterion

    This criterion suggests that a rational decision-maker should be neither

    completely optimistic nor pessimistic and, therefore must display a mixture of

    both. Hurwicz, who suggested this criterion, introduced the idea of a

    coefficient of optimism (denoted by ) to measure the decision-makers degree

    of optimism. This coefficient lies between 0 and 1, where 0 represents a

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    13/40

  • 8/6/2019 52310542 Decision Theory

    14/40

    In the case of costs, the principle works like this.

    (a) From the given payoff matrix, develop an opportunity loss (or regret)

    matrix as follows:

    (i) Find the worst payoff corresponding to each state of nature, and

    (ii)Subtract all other entries (payoff values) corresponding to each state of

    nature from this value.(b) For each course of action (strategy or alternative) identify the best or

    minimum regret value. Record this number in a new row.

    (c) Select the course of action (alternative) with the greatest anticipated

    opportunity loss value.

    Type 4 - Decision-Making under Conflict

    In many situations, neither states-of-nature are completely known nor are they

    completely uncertain. Partial knowledge is available and therefore it may be termed

    as decision-making under partial uncertainty. An example of this is the situation of

    conflict involving two or more competitors marketing the same product.

    Some Examples related to Different Decision-Making Environments

    Example 1: A food product company is contemplating the introduction of a

    revolutionary new product with new packaging or replace the existing product atmuch higher price (S1) or a moderate change in the composition of the existing

    product with a new packaging at a small increase in price (S2) or a small change in the

    composition of the existing product except the word New with a negligible increase

    in price (S3). The three possible states of nature or events are: (i) high increase in

    sales (N1), (ii) no change in sales (N2) and (iii) decrease in sales (N3). The marketing

    department of the company worked out the payoffs in terms of yearly net profits forF a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    15/40

    each of the strategies of three events (expected sales). This is represented in the

    following table:

    States ofNature

    Strategies

    S1 S2 S3N1 7,00,000 5,00,000 3,00,000

    N2 3,00,000 4,50,000 3,00,000

    N3 1,50,000 0 3,00,000

    Which strategy should the concerned executive choose on the basis of the following?

    (a) Maximin criterion (b) Maximax criterion

    (c) Minimax regret criterion (d) Laplace criterion

    Solution: The payoff matrix is rewritten as follows:

    (a) Maximin Criterion

    States of Nature Strategies

    S1 S2 S3N1 7,00,000 5,00,000 3,00,000

    N2 3,00,000 4,50,000 3,00,000N3 1,50,000 0 3,00,000

    Column (minimum) 1,50,000 0 3,00,000 MaximinThe maximum of column minima is 3,00,000. Hence, the company should adopt

    strategy S3.

    (b) Maximax Criterion

    States of Nature Strategies

    S1 S2 S3N1 7,00,000 5,00,000 3,00,000

    N2 3,00,000 4,50,000 3,00,000N3 1,50,000 0 3,00,000

    Column (maximum) 7,00,000

    Maximax

    5,00,000 3,00,000

    The maximum of column maxima is 7,00,000. Hence, the company should adopt

    strategy S1.

    (c) Minimax Regret Criterion (opportunity loss in case of profits)

    States ofNature

    Strategies

    S1 S2 S3

    N1 7,00,000

    7,00,000 =0 7,00,000

    5,00,000 =2,00,000 7,00,000

    3,00,000 =4,00,000

    N2 4,50,000 3,00,000 =1,50,000

    4,50,000 4,50,000 =0

    4,50,000 3,00,000 =1,50,000

    N3 3,00,000 1,50,000 =1,50,000

    3,00,000 0 =3,00,000

    3,00,000 3,00,000 =0

    Column(maximum)

    1,50,000

    Minimax regret

    3,00,000 4,00,000

    Hence, the company should adopt minimum opportunity loss strategy, S1.

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    16/40

    (d)Laplace Criterion

    Since, we do not know the probabilities of states of nature, assume that they are

    equal. For this example, we would assume that each state of nature has a probability

    1/3 of occurrence. Thus,

    Strategy Expected Return (Rs)

    S1 (7,00,000 + 3,00,000 + 1,50,000)/3 = 3,83,333.33

    S2 (5,00,000 + 4,50,000 + 0)/3 = 3,16,666.66S3 (3,00,000 + 3,00,000 + 3,00,000)/3 = 3,00,000

    Since, the largest expected return is from strategy S1; the executive must select

    strategy S1.

    Example 2:A Super Bazaar must decide on the level of supplies it must stock to meet

    the needs of its customers during Eid days. The exact number of customers is not

    known, but it is expected to be in one of the four categories; 300, 350, 400 or 450

    customers. Four levels of supplies are thus suggested with level j being ideal (from

    the viewpoint of incurred costs) if the number of customers falls in category j.

    Deviations from the ideal levels results in additional costs either because extra

    supplies are stocked needlessly or because demand cannot be specified. The table

    below provides these costs in thousands of rupees.

    Customer categorySupplies level

    A1 A2 A3 A4E1 7 12 20 27

    E2 10 9 10 25E3 23 20 14 23

    E4 32 24 21 17

    (a) Which level of inventory is chosen on the basis of (i) Laplace criterion (ii) minimax

    criterion (iii) minimin criterion?

    (b) Now consider payoff matrix as profit matrix then which level of inventory is

    chosen on the basis of Hurwicz criterion

    Solution: (a) (i) Laplace Criterion

    Since, we do not know the probabilities of states of nature, assume that they areequal. For this question, we would assume that each state of nature has a probability

    1/4 of occurrence. Thus,

    Strategy Expected Return (Rs)

    A1 (7 + 10 + 23 + 32)/4 = 18

    A2 (12 + 9 + 20 + 24)/4 = 16.25

    A3 (20 + 10 + 14 + 21)/4 = 16.25

    A4 (27 + 25 + 23 + 17)/4 = 23

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    17/40

    Since, the lowest expected return is from strategy A2 and A3; the executive must

    select strategy A2 or A3.

    (ii)Minimax Criterion

    States of Nature Strategies

    A1 A2 A3 A4E1 7 12 20 27

    E2 10 9 10 25E3 23 20 14 23

    E4 32 24 21 17

    Column(maximum)

    32 24 21

    Minimax27

    The minimum of column maxima is 21. Hence, the company should adopt strategy A3.

    (iii) Minimin Criterion

    States of Nature Strategies

    A1 A2 A3 A4E1 7 12 20 27

    E2 10 9 10 25E3 23 20 14 23

    E4 32 24 21 17

    Column(minimum)

    7

    Minimin

    9 10 17

    The minimum of column minima is 7. Hence, the company should adopt strategy A1.

    (b) In the context of profit data, Hurwicz Criterion, HC = (Max Value) + (1 ) (Min

    Value). Its value for various strategies is as follows:

    State ofNature

    Profit from optimal Course of Action(thousand Rs)

    (1) (2) (3) (4) (5) (6) (7) (8)

    A1 A2 A3 A4 Profit (Max incolumns (1, 2,3 & 4))

    0.5 x(5)

    Profit (Min incolumns (1, 2,3 & 4))

    0.5x (7)

    (6) +(8)

    E1 7 12 20 27 32 16 7 3.5 19.5

    E2 10 9 10 25 24 12 9 4.5 16.5

    E3 23 20 14 23 21 10.5 10 5 15.5

    E4 32 24 21 17 27 13.5 17 8.5 22Since, maximum is 22, so, it is optimal to adopt strategy A4.

    Example 3: Al Abbas Ltd has installed a machine costing Rs 4 lacs and is in the

    process of deciding on an appropriate number of a certain spare parts required for

    repairs. The spare parts cost Rs 4000 each but are available only if they are ordered

    now. In case the machine fails and no spares are available, the cost to the companyF a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    18/40

    of mending the plant would be Rs 18000. The plant has an estimated life of 8 years

    and the probability distribution of failures during the time, based on experience with

    similar machines, is as follows:

    No. of failures during 8-yearly period 0 1 2 3 4 5

    Probability 0.1 0.2 0.3 0.2 0.1 0.1

    Ignoring any discounting for time value of money, determine the following:

    (a) The expected number of failures in the 8-year period.

    (b) The optimal number of units of the spare part on the basis of Hurwicz principle

    (taking =0.7).

    (c) EVPI.

    Solution: Since the availability of number of spares at the time of the failure of any

    machine is under the control of decision-maker, no. of spares per year is considered

    as course of action (decision choice) and the no. of failures of machines is uncertain

    and only known with probability, therefore, it is considered as a state of nature(event).

    Let S be the quantity (number of spares to be available). And F is the no. of failures

    within one year. It is given that cost of storing a spare is Rs. 4000. Cost of not storing

    the spare is Rs. 18000.

    Cost function =4,000S, S F

    4,000S + 18000 (F S), S < F

    (a) The expected number of failures in the 8 year period, is given by

    6

    i i

    i 1

    E(F) p F 0.1 0 0.2 1 0.3 2 0.2 3 0.1 4 0.1 5 2.3=

    = = + + + + + =

    State ofNature(F)

    Probability Cost (thousand Rs) Due to Courseof Action (purchase)

    Expected Cost (thousand Rs) Due toCourse of Action

    (1) (2) (3) (4) (5) (6) (7) (1) x(2)

    (1) x(3)

    (1) x(4)

    (1) x(5)

    (1) x(6)

    (1)x(7)

    0 1 2 3 4 5 0 1 2 3 4 5

    0 0.10 0 4 8 12 16 20 0 0.4 0.8 1.2 1.6 2

    1 0.20 18 4 8 12 16 20 3.6 0.8 1.6 2.4 3.2 42 0.30 36 22 8 12 16 20 10.8 6.6 2.4 3.6 4.8 6

    3 0.20 54 40 26 12 16 20 10.8 8 5.2 2.4 3.2 4

    4 0.10 72 58 44 30 16 20 7.2 5.8 4.4 3 1.6 2

    5 0.10 90 76 62 48 34 20 9 7.6 6.2 4.8 3.4 2

    Expected Cost (EC) 41.4 29.2 20.6 17.4 17.8 20

    (b) In the context of cost data, Hurwicz Criterion, HC = (Min Value) + (1 ) (Max

    Value). Its value for various strategies is as follows:

    Stateof

    Probability Cost (thousand Rs) Due toCourse of Action

    Cost from optimal Course ofAction(thousand Rs)

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    19/40

    Nature

    (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11)

    0 1 2 3 4 5 Cost (Minin columns(2, 3, 5, 6& 7))

    0.7x (8)

    Cost (Maxin columns(2, 3, 5, 6& 7))

    0.3x(10)

    (9) +(11)

    0 0.05 0 4 8 12 16 20 0 0 90 27 27

    1 0.10 18 4 8 12 16 20 4 2.8 76 22.8 25.6

    2 0.20 36 22 8 12 16 20 8 5.6 62 18.6 24.2

    3 0.30 54 40 26 12 16 20 12 8.4 48 14.4 22.84 0.20 72 58 44 30 16 20 16 11.2 34 10.2 21.4

    5 0.15 90 76 62 48 34 20 20 14 20 6 20

    Since, minimum is 20, so, it is optimal to keep 5 spare parts.

    (c)

    State of Nature

    Probability Cost (thousand Rs) Due to Course ofAction

    Cost from optimal Course ofAction(thousand Rs)

    (1) (2) (3) (4) (5) (6) (7) (8) (1) x (8)

    0 1 2 3 4 5 Cost (Min in (2, 3,5, 6 & 7))

    WeightedCost

    0 0.05 0 4 8 12 16 20 0 0

    1 0.10 18 4 8 12 16 20 4 0.8

    2 0.20 36 22 8 12 16 20 8 2.4

    3 0.30 54 40 26 12 16 20 12 2.4

    4 0.20 72 58 44 30 16 20 16 1.6

    5 0.15 90 76 62 48 34 20 20 2

    Expected Cost with Perfect Information (ECPI) 9.2

    Now, EVPI = EC* ECPI

    = 17.4 9.2

    = 8.2 thousand rupees

    Example 4:An investor is given the following investment alternatives and percentage

    rates of return.Investmentalternatives

    State of Nature (Market Conditions)

    Low Medium High

    Regular Shares 7% 10% 15%

    Risky Shares -10% 12% 25%

    Property -12% 18% 30%

    Over the past 300 days, 150 days have been medium market conditions and 60 days

    have had high market increases. On the basis of these data, state the optimum

    investment strategy for the investment.

    Solution: According to the given information, the probabilities of low, medium and

    high market conditions would be 0.30 (300 (150 + 60) = 90/300), 0.50 (150/300) and

    0.20 (60/300) respectively. The expected pay-offs for each of the alternatives are

    calculated and shown in the table below:

    MarketConditions

    Probability Profit (Rs) Due to Course ofAction

    Expected Payoff (Rs) Due to Courseof Action

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    20/40

    (1) (2) (3) (4) (1) x (2) (1)x (3) (1) x (4)

    Regularshares

    Riskyshares

    Property Regularshares

    Riskyshares

    Property

    Low 0.30 0.07 0.10 0.15 0.021 0.03 0.045

    Medium 0.50 0.10 0.12 0.25 0.05 0.06 0.125

    High 0.20 0.12 0.18 0.30 0.024 0.036 0.06

    Expected monetary value (EMV) 0.053 0.126 0.230

    Since the expected return of 23% is the highest for property, the investor shouldinvest in this alternative.

    Example 5:A company manufactures goods for a market in which the technology of

    the product is changing rapidly. The research and development department has

    produced a new product which appears to have potential for commercial exploitation.

    A further Rs 60,000 is required for development testing.

    The company has 100 customers and each customer might purchase at the most one

    unit of the product. Market research suggests that a selling price of Rs 6000 for each

    unit with total variable costs of manufacturing and selling estimate are Rs 2,000 for

    each unit.

    From previous experience, it has been possible to derive a probability distribution

    relating to the proportion of customers who will buy the product as follows:

    Proportion of customers 0.04 0.08 0.12 0.16 0.20

    Probability 0.10 0.10 0.20 0.40 0.20

    Determine the expected opportunity losses, given no other information than that

    stated above, and state whether or not the company should develop the product.

    Solution: If p is the proportion of customers who purchase the new product, the profit

    is:

    (6,000 2,000) x 100p 60,000 = Rs (4,00,000p 60,000).

    Let Ni (I = 1, 2, , 5) be the possible states of nature, i.e. proportion of the customers

    who will buy the new product and S1 (develop the product) and S2 (do not develop the

    product) be the two courses of action.

    The profit values (payoffs) for each pair of N is and Sjs are shown in the following

    table:

    State of Nature Ni(Proportion ofCustomers, p)

    Probability

    Profit = Rs(4,00,000p 60,000)Course of Action

    Opportunity Loss (Rs) (1) x(2)

    (1) x(3)

    (1) (2) (3)

    S1 S2 S1 S2 S1 S20.04 0.1 44,000 0 0 (44,000) = 44,000 0 0 = 0 4,400 0

    0.08 0.1 28,000 0 0 (28,000) = 28,000 0 0 = 0 2,800 0

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    21/40

    0.12 0.2 12,000 0 0 (12,000) = 12,000 0 0 = 0 2,400 0

    0.16 0.4 4,000 0 4,000 4,000 = 0 4,000 0 = 4,000 0 1,600

    0.20 0.2 20,000 0 20,000 20,000 = 0 20,000 0 = 20,000 0 4,000

    Expected Opportunity Loss (EOL) 9,600 5,600

    (Note: All the entries of column S2 would be 0. Since, we are not developing anything

    then no profit will be earned)

    Since, the company seeks to minimize the expected opportunity loss, the company

    should select course of action S2 (do not develop the product) with minimum EOL.

    Example 6:A retailer purchases cherries every morning at Rs 50 a case and sells them

    for Rs 80 a case. Any case remaining unsold at the end of the day can be disposed of

    next day at a salvage value of Rs 20 per case (thereafter they have no value). Past

    sales have ranged from 15 to 18 cases per day. The following is the record of sales for

    the past 120 days:

    Cases sold 15 16 17 18Number of days 12 24 48 36

    Find how many cases the retailer should purchase per day to maximize his profit.

    Solution: Since number of cherries (in cases) purchased is under the control of

    decision-maker, purchase per day is considered as course of action (decision choice)

    and the daily demand of the cherries is uncertain and only known with probability,

    therefore, it is considered as a state of nature (event).

    Let P be the quantity (number of cases of cherries to be purchased). And D is the

    demand within a day.

    Profit = (80-50) P, D>=P

    (80-50)D (50-20) (P-D), D < P

    The resulting profit values and corresponding expected payoffs are computed in the

    following table:

    States ofNature D(Demandper week)

    Probability Profit (Rs) Due to Courses ofAction P (Purchase per day)

    Expected Payoff (Rs) Due to Courses ofAction (Purchase per Day)

    15 16 17 18 15 16 17 18

    (1) (2) (3) (4) (5) (1)x(2) (1)x(3) (1)x(4) (1)x(5)15 12/120 =

    0.1450 420 390 360 45 42 39 36

    16 24/120 =0.2

    450 480 450 420 90 96 90 84

    17 48/120 =0.4

    450 480 510 480 180 192 204 192

    18 36/120 =0.3

    450 480 510 540 135 144 153 162

    Expected monetary value (EMV) 450 474 486 474

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    22/40

    Since the highest EMV of Rs 486 is corresponding to course of action 17, the retailer

    must purchase 17 cases of cherries every morning.

    Example 7:A company needs to increase its production beyond its existing capacity.

    It has narrowed the alternatives to two approaches to increase the production

    capacity: (a) expansion, at a cost of Rs 8 million, or (b) modernization at a cost of Rs5 million. Both approaches would require the same amount of time for

    implementation. Management believes that over the required payback period,

    demand will either be high or moderate. Since high demand considered being

    somewhat less likely than moderate demand, the probability of high demand has been

    set at o.35. If the demand is high, expansion would gross estimated additional Rs 12

    million but modernization only additional Rs 6 million, due to lower maximum product

    capability. On the other hand, if the demand is moderate, the comparable figures

    would be Rs 7 million for expansion and Rs 5 million for modernization.

    (a) Calculate the profit in relation to various action and outcome combinations and

    states of nature.

    (b) If the company wishes to maximize its EMV, should it modernize or expand?

    (c) Calculate the EVPI.

    (d) Construct the conditional opportunity loss table and also calculate EOL.

    Solution: Defining the states of nature: high demand and moderate demand (over

    which the company has no control) and courses of action (companys possible

    decisions): Expand and Modernize.

    Since the probability that the demand is high estimated at 0.35, the probability of

    moderate demand must be (1 0.35) = 0.65. The resulting profit values,

    corresponding expected payoffs and Expected Opportunity Loss (EOL) values are

    computed in the following table:

    Stateof

    Nature(Demand)

    Probabilit

    y

    Profit (millionRs) Due to

    Course of Action

    ExpectedPayoff

    (million Rs)Due to Courseof Action

    Profit fromoptimal Course

    ofAction(millionRs)

    OpportunityLoss (million

    Rs) Due toCourse of Action

    (1) x(5)

    (1) x(6)

    (1) (2) (3) (1) x(2)

    (1) x(3)

    (4) (1) x(4)

    (5) (6)

    Expand(S1)

    Modernize(S

    2)

    Expand (S1)

    Modernize(S2)

    Profit(Max in(2 &3))

    WeightedProfit

    S1 S2 S1 S2

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    23/40

    HighDemand

    (N1)

    0.35 12 8 =4

    6 5 =1

    1.4 0.35 4 1.40 4 4 =0

    4 1= 3

    0 1.05

    ModerateDemand

    (N2)

    0.65 7 8 =1

    5 5 =0

    0.65 0 0 0 0(1) =1

    0 0= 0

    0.65 0

    Expected monetary value (EMV) 0.75 0.35Expected Profit with Perfect Information (EPPI) 1.40Expected Opportunity Loss (EOL) 0.65 1.05

    (b) Since the highest EMV of Rs 0.75 million is corresponding to course of action

    Expand, the company must expand it.

    (c) EVPI = EPPI EMV

    =1.40 0.75

    = Rs. 0.65 Million

    (d)Since, the company seeks to minimize the expected opportunity loss (EOL), the

    company should select course of action S1 (Expand).

    Example 8:A toy manufacturer is considering a project of manufacturing a dancing

    doll with three different movement designs. The doll will be sold at an average of Rs

    10. The first movement design using gears and levels will provide the lowest tooling

    and set up cost of Rs 1,00,000 and Rs 5 per unit of variable cost. A second design with

    spring action will have a fixed cost of Rs. 1, 60,000 and variable cost of Rs 4 per unit.

    Yet another design with weights and pulleys will have a fixed cost of Rs. 3, 00,000 and

    variable cost of Rs 3 per unit. One of the following demand events can occur for the

    doll with the probabilities:Demand (units) Probability

    Light demand 25,000 0.10

    Moderate demand 1,00,000 0.70

    Heavy demand 1,50,000 0.20

    (a) Construct a payoff table for the above project.

    (b) Which is the optimum design?

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    24/40

    (c) How much can be decision-maker afford to pay to obtain perfect information

    about the demand?

    Solution: Payoff (Profit) = Revenue Cost

    = (Selling Price x no. of units demanded) (fixed cost + variable cost)

    = (Selling Pricexno. of units demanded)(fixed cost+(no. of units demandedxper unit

    cost))

    State of

    Nature

    (Demand)

    Probability Profit (Rs) Due to Course of Action Expected Payoff (Rs) Due to Course

    of Action

    (1) (2) (3) (4) (1) x (2) (1) x (3) (1) x (4)

    Gears &

    Levels

    Spring

    Action

    Weights &

    Pulleys

    Gears &

    Levels

    Spring

    Action

    Weights &

    Pulleys

    Light 0.10 25,000 10,000 1,25,000 2,500 1,000 12,500

    Moderate 0.70 4,00,000 4,40,000 4,00,000 2,80,000 3,08,000 2,80,000

    Heavy 0.20 6,50,000 7,40,000 7,50,000 1,30,000 1,48,000 1,50,000

    Expected monetary value (EMV) 4,12,500 4,55,000 4,17,500

    Since, EMV is largest for spring action, it must be selected.

    State of Nature

    (Demand)

    Probability Profit (Rs) Due to Course of Action Profit from optimal Course of

    Action(Rs)

    (1) (2) (3) (4) (4) (1) x (4)Gears &

    Levels

    Spring

    Action

    Weights &

    Pulleys

    Profit (Max in

    (2, 3 & 4))

    Weighted

    Profit

    Light 0.10 25,000 10,000 1,25,000 25,000 2,500

    Moderate 0.70 4,00,000 4,40,000 4,00,000 4,40,000 3,08,000

    Heavy 0.20 6,50,000 7,40,000 7,50,000 7,50,000 1,50,000

    Expected Profit with Perfect Information (EPPI) 4,60,500

    The maximum amount of money that the decision-maker would be willing to pay to

    obtain perfect information regarding demand for the doll will be EVPI = EPPI EMV

    =4,60,000 4,55,000 = Rs 5,500

    DECISION TREE ANALYSIS

    Decision-making problems discussed so far have been limited to a single

    decision over one period of time, because the payoffs, states of nature, courses of

    action and probabilities associated with the occurrence of states of nature are not

    subject to change.

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    25/40

    However, situations may arise when a decision-maker needs to revise his previous

    decisions on getting new information and make a sequence of several interrelated

    decisions over several future periods. Thus he should consider the whole series of

    decisions simultaneously. Such a situation is called a sequential or multi period

    decision process.

    Decision tree is a network which exhibits graphically the logical relationshipbetween the different parts of the complex decision process. It is a graphic model of

    each combination of various acts and states of nature {S i, Aj}; (I = 1, 2, , m; j = 1, 2,

    , n) along with their payoffs, the probability distribution of the various states of

    nature and the EMV or EOL for each act.

    Decision tree is a very effective device in making decisions in various

    diversified problems relating to personnel, investment, portfolios, project

    management, new project strategies, etc.

    Each combination (Si, Aj) is depicted by a distinct path through the decision

    tree. An essential feature of the decision tree is that the flow should be from left to

    right in a chronological order.

    Standard symbols are used in drawing a decision tree.

    (i) A square ( ) is used to represent a decision point or decision node at which

    the decision maker has to decide about one of the various acts or alternatives

    available to him.

    (ii) Each act or alternative is shown as a line, representing a branch of the tree

    emanating from the square.

    (iii) A circle ( ) is used to represent a chance event or chance node at which

    various events or states of nature are represented by lines, which depict the

    sub-branches of the tree emanating from the circle.

    (iv) Each branch of the tree (corresponding to each act or strategy) has as

    many sub-branches as the number of events or states of nature.

    (v) Along the branches/sub-branches are also shown the probabilities of variousstates of nature and the payoffs for each combination (Si, Aj); I = 1, 2, , m; j =

    1, 2, , n along with the EMV or EOL for each act.

    (vi) As a branch can sub-branch again, we obtain a tree like structure, which

    represents the various steps in a decision problem.

    Roll Back Technique of Analyzing a Decision Tree

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    26/40

  • 8/6/2019 52310542 Decision Theory

    27/40

    Produc

    tX

    -30000

    ProductY-50000

    HighDem

    and(0.4)

    75000

    Medium Demand (0.4)

    55000LowDemand(0.2)

    35000

    HighDem

    and(0.3)

    100000

    Medium Demand (0.4)

    80000

    LowDemand(0.3)7

    Example 2:A businessman has two independent investments A and B available to him

    but he lacks the capital to undertake both of them simultaneously. He can choose to

    take A first and then stop, or if A is successful then take B, or vice versa. The

    probability of success for A is 0.7 while for B it is 0.4. Both investments require aninitial capital outlay of Rs. 2000; and both return nothing if the venture is

    unsuccessful. Successful completion of A will return Rs. 3000 (over cost), and

    successful completion of B will return Rs. 5,000 (over cost). Draw and evaluate the

    decision tree by the roll back technique and determine the best strategy.

    Solution:

    Net Payoff (Rs.) Expected Payoff (Rs.)75000-30000=45000 450000.4=1800055000-30000=25000 250000.4=1000035000-30000=5000 50000.2=1000Total 29000 (EMV)

    100000-50000=50000 500000.3=1500080000-50000=30000 300000.4=1200070000-50000=20000 200000.3=6000Total 33000 (EMV)

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    28/40

    AcceptA

    (Cost2

    000)

    Do Nothing

    AcceptB

    EMV = 2060

    EMV = 1400

    Succ

    ess

    Failure

    Stop

    EMV = 800

    EMV = 1500

    (Cost2000)

    (0)D1

    Succ

    ess

    Succ

    ess

    Success

    Failu

    Failure

    Failure

    Stop

    AcceptA

    (Cost2000)

    (Cost2000)AcceptB

    -2000

    (0.3)

    3000

    (0.7)

    5000

    (0.4)

    -2000

    3000(0.7)

    5

    (0.

    -200(0.6

    D2

    D3

    Decision Node Event Probability

    (p)

    Conditional Payoff (in

    Rs.) P

    Expected Payoff (Rs.)

    p PD3 (i) Accept A Succes

    s

    0.7 3000 2100

    Failure 0.3 -2000 -600

    EMV = 1500

    (ii) Stop 0

    D2 (i) Accept B Succes

    s

    0.4 5000 2000

    Failure 0.6 -2000 -1200

    EMV = 800

    (ii) Stop 0

    D1 (i) Accept A Succes

    s

    0.7 3000 + 800 = 3800 2660

    Failure 0.3 -2000 -600

    EMV = 2060

    (ii) Accept B Succes 0.4 5000 + 1500 = 6500 2600F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    29/40

    s

    Failure 0.6 -2000 -1200

    EMV = 1400

    (iii)Do Nothing 0

    From the above table we conclude that the best strategy is to accept investment A

    first and if it is successful, then accept the investment B.

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    30/40

    PRACTICAL STUDY OF THE ORGANIZATION

    WITH RESPECT OF THE TOPIC

    ORGANIZATION: GLAXOSMITHKLINE Pakistan Limited

    SYSTEM STUDIED: RISK MANAGEMENT SYSTEM

    In GSK, the Risk Management System is used as proactive approach to eliminate /

    reduce the potential risks associated with their business. Decision theory is used

    extensively in Risk Management System for scoring the risks on the basis of likelihood

    and consequences.

    Note : This is only the overview of Risk Management System. Original documents

    could not be part of assignment due to their confidentiality.

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    31/40

    COMPANY INTRODUCTION

    GlaxoSmithKline Pakistan Limited was created on January Ist 2002 through the

    merger of SmithKline and French of Pakistan Limited, Beecham Pakistan (Private)

    Limited and Glaxo Wellcome (Pakistan) Limited- standing today as the largest

    pharmaceutical company in Pakistan.

    As leading international pharmaceutical company they make a real difference

    to global healthcare and specifically to the developing world. Company believes this is

    both an ethical imperative and key to business success. Companies that respond

    sensitively and with commitment by changing their business practices to address such

    challenges will be the leaders of the future. GSK Pakistan operates mainly in two

    industry segments: Pharmaceuticals (prescription drugs and vaccines) and consumer

    healthcare (over-the-counter- medicines, oral care and nutritional care).

    GSK leads the industry in value, volume and prescription market share.

    Company is proud of their consistency and stability in sales, profits and growth. Some

    of their key brands include Augmentin, Panadol, Seretide, Betnovate, Zantac and

    Calpol in medicine and renowned consumer healthcare brands include Horlicks,

    Aquafresh, Macleans and ENO.

    In addition, company is also deeply involved with our communities and

    undertakes various Corporate Social Responsibility initiatives including working with

    the National Commission for Human Development (NCHD) for whom GSK was one of

    the largest corporate donors. GSK consider it their responsibility to nurture the

    environment we operate in and persevere to extend their support to our community

    in every possible way. GSK participates in year round charitable activities which

    include organizing medical camps, supporting welfare organizations and donating to /

    sponsoring various developmental concerns and hospitals. Furthermore, GSK maintainsstrong partnerships with non-government organizations such as Concern for children,

    which is also extremely involved in the design, implementation and replication of

    models for the sustainable development of children with specific emphasis on primary

    healthcare and education.

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    32/40

    GSKs MISSION STATEMENT

    Excited by the constant search for innovation, we at GSK undertake our quest

    with the enthusiasm of entrepreneurs we value performance achieved with

    integrity. We will attain success as a world class global leader with each and every

    one of our people contributing with passion and an unmatched sense of urgency.

    Our mission is to improve the quality of human life by enabling people to do more,

    feel better and live longer.

    Quality is at the heart of everything we do-from the discovery of a molecule to the

    development of a medicine.

    RISK MANAGEMENT SYSTEM

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    33/40

    Risk management is an essential component of the system of internal control and

    governance and is regarded as good management practice throughout GSK. A

    systematic, standardized and effective approach to risk management is required in

    order to:

    Establish a common language and protocols for communicating risks in order to

    take right decisions at right time.

    Ensure that responsibilities for managing risks are clearly stated, understood

    and accepted.

    Establish appropriate mechanisms for communication, reporting and escalation

    of risks.

    Ensure that business objectives are achieved.

    SCOPE OF RISK MANAGEMENT PROCESS

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    34/40

    PROCESS STEP ACTIVITIES

    Following are the different steps involved in the risk management system:

    Establish the Risk Management Organization for the risk assessment area.

    Identify, Record and Priorities Scored Risks.

    Confirm and Approve Risk Mitigation plans.

    Implementation, monitoring and of risk mitigation plans.

    Governance and Maintenance.

    Figure Risk Management Process

    Decision Theorycomes into play when a risk is going to be scored (Analyse the

    risks). Risks are scored on the basis of likelihood and consequences.

    INFORMATION STRUCTURE IN RISK MANAGEMENT SYSTEMF a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    35/40

    A Risk is the basic record.

    Risk requirements now split into three components.

    Mandated requirements to progress risks through workflow.

    A number ofRisk Mitigation Plans may be attached to Risk. A Risk must have at

    least one Risk Mitigation Plan.

    A number ofAction Plans may be attached to each Risk Mitigation Plan. A Risk

    Mitigation Plan must have at least one Action Plan.

    The diagram below depicts the structure of a Risk Record.

    RISK SCORING

    Risk scoring is subjective there is no right or wrong answer it is based on personal

    judgment or consensus.

    Review the consequence of a risk first and only when this is agreed review the

    associated likelihood of the scored consequence.

    The subjectivity on assessment of likelihood is inherently higher than that for

    consequence and influenced by individual perception, background, and local

    objectives a team based approach is always used to reach consensus on

    likelihood.

    The key requirement for the risk management process is that the significant risks

    are identified and managed appropriately the precise scoring is a secondary

    consideration.

    It is essential that risks assessment area are consistently scored and prioritized and

    a group view is required by the Quality management process to avoid personal bias

    in scoring.

    The scoring supports the prioritization of risks but, even then, judgment is

    required where several risks all have the same score and decisions are required in

    terms of resource allocation.

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    36/40

    The scoring supports the prioritisation of risks but, even then, judgment is

    required where several risks all have the same score and decisions are required in

    terms of resource allocation.

    Comparisons of numbers of risks on aggregation of risk assessment areas are of

    little value any analysis and trending should focus on topics and not scores.

    Differences in number and ratings of risks across risk assessment areas should be

    explored in terms of processes, resources and approach to generate them.

    As with risk description, scoring is based on the current environment taking into

    account all controls.

    A control can impact the consequence or likelihood. A control should be

    considered as something which impacts how severe a risk can become and not be

    limited to physical controls, written procedures or failsafe controls.

    Risks should be assessed and scored from a GSK perspective. Hence, the

    consequence and likelihood Matrix has been changed, to focus on the impact of

    the Regulators detecting risks e.g. observations.

    ***************************************************

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    37/40

    RISK MANAGEMENT SYSTEM (HOME PAGE)

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    38/40

    RISK MANAGEMENT SYSTEM

    WORKFLOW

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    39/40

    RISK IDENTIFICATION TOOLS

    5 Whys

    Brainstorming

    Surveys

    Interviews

    FMEA (Failure Mode Effect Analysis)

    SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis

    PEST (political, Economic, Socio-Cultural, Technological) Analysis

    Kaizen (Continuous Improvement)

    GEMBA (Go and See)

    Affinity & Fishbone diagrams

    Reality Trees

    Process flowcharts

    Potential Problem Analysis (Kepnor Tregoe)

    Benchmarking

    Mind maps

    IPO

    F a y y a z A h m e d K a y a n i R o l l N o . 5 9 3 4 8 3

    Page 11

  • 8/6/2019 52310542 Decision Theory

    40/40

    REFERENCES

    1. Quantitative Techniques (AIOU)

    2. www.infra.kth.se/~soh/decisiontheory.pdf

    3. en.wikipedia.org/wiki/Decision_theory

    4. www.answers.com/topic/decision-theory

    5. www.mendeley.com/.../decision-theory-a-brief-introduction

    6. books.google.com

    7. www.stat.tamu.edu/~hart/632/Bayes2

    8. www.rapidmore.com/rapidshare.php?...decision+theory...brief+introduction

    9. darwin.eeb.uconn.edu/eeb310/lecture.../decision/decision.html

    10.www.morehouse.edu/facstaff/ajohnson/ai.../6.825-lecture-19.pdf

    11.www.springerlink.com/index/R456425111457PK7.pdf

    12.www.cse.unr.edu/~bebis/CS679/Handouts/DHS2.11Revised.pdf

    13.www.envisionsoftware.com/.../Normative_Decision_Making_Theory.html

    14.economics.stanford.edu/.../normative-decision-theory

    15.home.ubalt.edu/ntsbarsh/opre640a/partix.htm

    16.www.mindtools.com Decision Making

    17.www.businessdictionary.com/definition/decision-theory.html

    18.encyclopedia2.thefreedictionary.com/decision+theory

    19.Lectures delivered by worthy Tutors in the class

    http://www.infra.kth.se/~soh/decisiontheory.pdfhttp://www.answers.com/topic/decision-theoryhttp://www.mendeley.com/.../decision-theory-a-brief-introductionhttp://www.stat.tamu.edu/~hart/632/Bayes2http://www.rapidmore.com/rapidshare.php?...decision+theory...brief+introductionhttp://www.morehouse.edu/facstaff/ajohnson/ai.../6.825-lecture-19.pdfhttp://www.springerlink.com/index/R456425111457PK7.pdfhttp://www.cse.unr.edu/~bebis/CS679/Handouts/DHS2.11Revised.pdfhttp://www.envisionsoftware.com/.../Normative_Decision_Making_Theory.htmlhttp://home.ubalt.edu/ntsbarsh/opre640a/partix.htmhttp://www.google.com/url?url=http://www.mindtools.com/pages/main/newMN_TED.htm&rct=j&ei=3mXeS4DwJYv80wSVyZHIBw&sa=X&oi=breadcrumbs&resnum=10&ct=result&cd=1&ved=0CCsQ6QUoAA&q=decision+analysis+problems&usg=AFQjCNFP6VJVi1dR1dZYfZLDZFrY6pKi-ghttp://www.businessdictionary.com/definition/decision-theory.htmlhttp://www.infra.kth.se/~soh/decisiontheory.pdfhttp://www.answers.com/topic/decision-theoryhttp://www.mendeley.com/.../decision-theory-a-brief-introductionhttp://www.stat.tamu.edu/~hart/632/Bayes2http://www.rapidmore.com/rapidshare.php?...decision+theory...brief+introductionhttp://www.morehouse.edu/facstaff/ajohnson/ai.../6.825-lecture-19.pdfhttp://www.springerlink.com/index/R456425111457PK7.pdfhttp://www.cse.unr.edu/~bebis/CS679/Handouts/DHS2.11Revised.pdfhttp://www.envisionsoftware.com/.../Normative_Decision_Making_Theory.htmlhttp://home.ubalt.edu/ntsbarsh/opre640a/partix.htmhttp://www.google.com/url?url=http://www.mindtools.com/pages/main/newMN_TED.htm&rct=j&ei=3mXeS4DwJYv80wSVyZHIBw&sa=X&oi=breadcrumbs&resnum=10&ct=result&cd=1&ved=0CCsQ6QUoAA&q=decision+analysis+problems&usg=AFQjCNFP6VJVi1dR1dZYfZLDZFrY6pKi-ghttp://www.businessdictionary.com/definition/decision-theory.html