52,356,688 14,957,31525,544,822 13,279,917 42,520,001 24,890,326
TRANSCRIPT
BTEC L2 CREATIVE DIGITAL MEDIA PRODUCTION CERTIFICATEWITH
SOPHIE CRAWFORD
UNIT 8MEDIA INDUSTRY
IN CONTEXT
UNIT 8MEDIA INDUSTRY
IN CONTEXTLearning Aims
In this unit you will:
Understand the organisations in the media industry
Understand professional work practices
Know about employment in the digital media sectors
LESSON AIM
LESSON OUTCOMES
To revise the topic media industry in context for the exam on Thursday.
By the end of the lesson, we will have: Discussed all the elements on
the topic for revision sheet in preparation for the exam.
TOPICS TO REVISE State owned and commercial broadcasters.
Responsibilities and requirements of State
owned and commercial broadcasters.
The difference between state owned and
commercial broadcasters.
Regulatory organisations.
The role of the BBC Trust.
Private broadcasting companies.
Responsibilities of a private broadcasting
company.
Public funding
Sources of public funding.
Benefits and drawbacks of public funding.
.
MORE TOPICS TO REVISE Sources of private funding.
Benefits and drawbacks of private funding
Types of media organisation - one example for each type of
organisation.
Media conglomerates
Parent companies
Subsidiaries
Characteristics on International media organisations
Characteristics of National media organisations
Characteristics of Local media organisations
Characteristics of community media organisations.
Synergies
Horizontal and vertical integration.
TYPES OF BROADCASTINGORGANIZATION
Public service broadcaster: state owned or commercial
broadcasters
Private companies
Regulatory Organisations
Name a state owned public service
broadcaster?
Name a commercial broadcaster?
What is the difference?
STATE-OWNED
COMMERCIAL BROADCASTERS
Responsibilities of a public service broadcasting:
Serve the public
Promote education, literacy and stimulate creativity.
Show diverse programmes serving all communities in the UK
Represent minority interests and promote different cultures and
viewpoints.
Support technical advances.
Requirements of a public service broadcasting:
Serving the audience (majority and minority)
Create quality programming including: regional programming,
children's programming, news and current affairs.
Digital media access to public service content.
THE MAJORITY ANDTHE MINORITY
One of the major responsibilities and requirements of the BBC is to serve the majority and the minority of its audience in the UK.
WHAT IS APRIVATE COMPANY?
A company whose shares may not be offered to the public for sale and which operates under legal requirements less strict than those for a public company.
Can you name a private media company?
RESPONSIBILITY OF APRIVATE BROADCASTING
COMPANYResponsibilities of private companies in broadcasting:
Deliver profits Identify new markets Increase audience share Lead technological innovation Expand markets and market share Eliminate competition Commercial success
THE BBC TRUSTPurpose and role The purpose of the BBC Trust is to work on behalf of licence fee payers, ensuring the BBC provides high quality output and good value for all UK citizens, and to protect the independence of the BBC.
OFCOMOfcom is the communications regulator in the UK. They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.
Our main legal duties are to ensure:
The UK has a wide range of electronic communications services, including high-speed services such as broadband;
A wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests;
Television and radio services are provided by a range of different organisations;
People who watch television and listen to the radio are protected from harmful or offensive material;
People are protected from being treated unfairly in television and radio programmes, and from having their privacy invaded;
A universal postal service is provided in the UK - this means a six days a week, universally priced delivery and collection service across the country; and
The radio spectrum (the airwaves used by everyone from taxi firms and boat owners, to mobile-phone companies and broadcasters) is used in the most effective way.
We are not responsible for regulating: Disputes between you and your
telecoms provider; Premium-rate services, including
mobile-phone text services and ringtones;
The content of television and radio adverts;
Complaints about accuracy in BBC programmes;
The BBC TV licence fee; post offices; or newspapers and
magazines.
FUNDINGnounMoney provided, especially by an organization or government, for a particular purpose.
Name an public service broadcaster that is funded by the government?
GOVERNMENT SUPPORTPublic funded media organisations need government support to be able to function.
Government support aims to:
• Give public access to a diverse choice of media products• Media literacy• Give a sense of national identity• Offer training and employment opportunities,
participation in media and creative arts• Competition
Can you name a public funded organisation?
BENEFITS OF PUBLIC FUNDING
Benefits of public funding are:Guaranteed incomeProminence in TV listings and guidesAlways available on digital- terrestrial televisionCan cater for minority audiencesOffer cultural valueHigh-quality outputAccess to national eventsAudience appreciation
DRAWBACKS OF PUBLIC FUNDING
Drawbacks of public funding are:Compulsory licence feePrivileged positions in the market placeUnfair competition for commercial originationReduced audience shareDoes not represent value for money for the consumerLack of audience appreciation
There are different sources of private funding in the media industry. Here are some of the following :SalesCompetitionsAdvertisingSponsorshipGrantsShare floatation Private investment incentives
SOURCES OF PRIVATEFUNDING
BENEFITS OF PRIVATEFUNDING
As there are benefits government funding, there are also benefits of private funding:
Increased revenueIncreased marketingWider international distributionGuaranteed income
DRAWBACKS OF PRIVATEFUNDING
Drawbacks of private funding:
Reliance on popularity for future productionsBudgetary considerations
MEDIA CONGLOMERATES
The Walt Disney Company
British Sky Broadcasting Group Plc
A media conglomerate, international media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet
PARENT COMPANY ANDSUBSIDIARIES
Parent Company
The Walt Disney Company
Subsidiaries
American Broadcasting Company (ABC)
Walt Disney Pictures
Disney Pixar
Entertainment Sports and programming network
Marvel Comics
SIZE AND STRUCTUREMEDIA ORGANISATIONSYou need to understand the different characteristics of media organisations.
TYPES OFMEDIA ORGANISATIONSThe following are different types of media organisations: International media organisations National media organisations Local media organisations Community media organisation
CHARACTERISTICS OF AINTERNATIONAL MEDIA
ORGANISATIONSThe characteristics of a International Media Organisation are: Global presence Mainstream products Market led Profit driven Use synergy - Using one company to
support and promote the activities of another company.
Can you name an international media organisation?
CHARACTERISTICS OF A NATIONAL MEDIA
ORGANISATIONThe characteristics of a National Media Organisation are: National coverage and distribution Wider recruitment and training Compete with local markets Compete with international markets
Can you name a national media organisation?
CHARACTERISTICS OF A LOCAL MEDIA
ORGANISATIONThe characteristics of a Local Media Organisation are: provide local services audiences defined by geographical location focus on local issues and content close relationship with audience falling circulations expansion into digital markets
Can you name a local media organisation?
CHARACTERISTICS OF A COMMUNITY MEDIA
ORGANISATIONThe characteristics of a Community Media Organisation are: serving the needs of a community or particular
groups wide community participation audience defined by a small geographical area or
special interest key role of volunteers within the organisation not-for-profit organisation diverse content, gives training opportunitiesCommunity media organisations ensuring that a diverse range of views and opinions are presented throughthe media.
VERTICAL INTEGRATIONOrganisations that own companies throughout the different stages of the production process.
Organisations that own more than one company across a media sector.
HORIZONTAL INTEGRATION
BENEFITS DRAWBACKS control over production
distribution and exhibition
greater synergies
increased profits
unfair economical influence
Unfair political influence
VERTICAL INTEGRATION
BENEFITS DRAWBACKS Increased profit
Increased market share
Greater influence
Agenda setting
Institutional synergies
Reduce choice and competition
Reduce media plurality
Possible bias over balance
Control of information
Reduced workforce
HORIZONTAL INTEGRATION
TOPICS TO REVISE State owned and commercial broadcasters.
Roles and responsibilities of State owned
and commercial broadcasters.
The difference between state owned and
commercial broadcasters.
The role of the BBC Trust.
Private broadcasting companies.
Responsibilities of a private broadcasting
company.
Public funding
Sources of public funding.
Benefits and drawbacks of public funding.
Sources of private funding.
Benefits and drawbacks of private funding.
MORE TOPICS TO REVISE Types of media organisation - one example for each type of
organisation.
Media conglomerates
Parent companies
Subsidiaries
Characteristics on International media organisations
Characteristics of National media organisations
Characteristics of Local media organisations
Characteristics of community media organisations.
Synergies
Horizontal and vertical integration.
State two responsibilities of a private media broadcaster. (2 marks)
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