53 ways to engage via social media
DESCRIPTION
Janette Toral shares 53 ways how social media can be used to engage friends and followers. Platforms mentioned includes LinkedIn, Facebook, Twitter, Flickr, YouTube, Blogs, Google+, Quora, and Instagram.TRANSCRIPT
53 Ways to Engage via Social Media
Jane6e Toral h6p://www.e-‐commercephilippines.com
Why Engage?
• Greet contacts on their special days. Personalize / add depth to the relaEonship.
• Subtle promoEon – Share what you are doing that gives a glimpse of your profession. • E.g. “Giving a social media talk.”
• Security – E.g. Let selected people know what you are up to especially when traveling to foreign places.
• Build your influence – The more people engage with your content, your influence also increases. Useful in business or current / future profession.
6 Ways to Engage via LinkedIn • Keep your profile updated.
• Give recommendaEons. • ParEcipate in Group discussions. (or create one)
• Give tesEmonials. • Add applicaEons (events, Slideshare, Bloglink, Tweets, etc.)
• Reply to interesEng status updates.
7 Ways to Engage via Facebook Profile
• Post and Reply to status, photos, videos, links updates
• Like an arEcle or share links (useful or odd)
• ParEcipate in Groups • ParEcipate in Pages • Join Events • Chat with peers and greet
on special occasion. • Create a Facebook Page
for your Brand.
4 Ways to Engage via Foursquare • Check in / Share what you are doing with photo. (let others know what you like or doing in that place.)
• Share a Ep (be6er if with link to your blog post)
• Follow / Create a List (add your favorite spots and Eps to other visitors.)
• Follow / Create a Foursquare Page for Brands or PersonaliEes.
7 Ways to Engage via Twi6er • Reply to or post an opinion
and interact. • Tweet snippets from event
talks and books. • Answer / ask quesEons. • Join / organize meet-‐ups • Retweet other interesEng
tweets. (I use Klout and Paper.li to scan tweets.)
• Follow or create list to filter connecEons and content.
• Recognize followers who reply to your tweets or retweets.
3 Ways to Engage via Flickr
• Share photo sets from events, places, occasions. Describe photo and tag people.
• Join Groups. Comment on photos and share via blog.
• Use apps to share and get photos (E.g. Share photos via Tumblr or blogs. Photos from Foursquare check-‐in)
3 Ways to Engage via YouTube
• Upload interesEng videos (tutorials, talks, performance, 1-‐minute, funny stuff)
• Subscribe, like, and comment on other videos.
• Share interesEng videos through your social network.
6 Ways to Engage via Blogs • Comment on blogs (create profiles
in Wordpress, Blogger, Tumblr and use your id.)
• Share interesEng content. (I use Tumblr for photos, Wordpress for hobbies, and Blogger for work related stuff)
• React on other blog post by blogging about it.
• Join wriEng projects, blogger contest and promoEons.
• A6end blogger events and meet-‐ups.
• Connect with fellow bloggers via social media (Facebook Group, Twi6er, etc.)
3 Ways to Engage via Instagram
• Like and comment on other photos.
• Use Instagram ediEng tools to make your photo standout and share.
• Share your photos (also to Twi6er) with catchy descripEon. Use hashtags for themaEc groupings with others.
6 Ways to Engage via Facebook Page
• Status updates (sharing or asking)
• Photos / videos (group or interesEng stuff)
• Links (useful or odd) • Minimal replicaEon of
your profile page. • Organize offline and
online acEviEes. • Recognize your acEve
followers.
4 Ways to Engage via Google+
• Use Circles to group your contacts. Share your circles with others.
• Reply to and post interesEng content (status, photos, links). Share if others can benefit from it.
• Join acEve Hangouts and interact.
• Create Google+ Page for your brand.
4 Ways to Engage via Quora
• Follow influencers and topic of interest.
• Reply and thank useful content or comments posted.
• Post quesEons and be ready to interact.
• Create topic that revolves around your brand.
Manage your Social Media AcEvity
• Have a plan on what you intend to disseminate. – What do you intend to achieve?
• Allot Eme for interacEon.
• Have a balance of sharing own content and done by others.
• Monitor your performance.
Let’s connect
h6p://twi6er.com/digitalfilipino