55 - volvoproductinfo.vtc.volvo.se/files/pdf/hi/injection 5620_eng_01_923916.pdf55 signs 56...

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signsVolvo Trucks Corporate Identity Manual. Version 1, 2007-11-06

55 5655 signs

Volvo’s specially manufactured signs are to be used for all signs at Volvo offices, local market companies, dealerships, authorised workshops, factories, etc. The rules presented here are a summary of the Volvo Exterior Sign Manual, which can be ordered from Coor Service Management in Göteborg. This group is also responsible for the production of signs.

Volvo signs are created specifically for Volvo. No other brand names may be placed on Volvo signs. This also applies to the dealer’s name. However, the dealer’s name may be presented in certain circumstances if relevant (see the section entitled “Multiple Brands” on page 71).

A

A

10% of A

2/3 of the height of the logo

Volvo Trucks Corporate Identity Manual. Version 1, 2007-11-06

5757Exterior

Pylon

Large directions sign

Small directions sign

signs


Volvo Trucks

57 5857 signs

Road sign, illuminated

10% of the length of the sign.

2/3 of the Volvo logotype

Fascia sign

Entry sign

Road sign, non-illuminated

Totem sign


5959Interior

Indoor signsIndoors, the symbol can be used on silver totem or wall signs, but only together with vehicles or components displayed in showrooms. The display area must be clearly separated from the reception area. In reception areas at dealerships, the Volvo logotype is to be used on a wall sign.

If possible, always use the existing silver-coloured background.

502 mm/20” 694 mm/27”

Wall signs

signs

When the Volvo logotype sign is to be attached directly to a wall, the background should have a light colour. Never use the symbol alone on exterior signs. For more information about signs, see Coor Service Management’s website.http://celero.iweb.nu/exteriorhttp://celero.iweb.nu/interior

500 mm/20”310 mm/12” 413 mm/16”


59 6059

600 mm/24”

792 mm/31”

1730

mm

/68

”

240

0 m

m/9

4”

800 mm/31” 1020 mm/40”

Silver totem signs

signs


6161

INTERIORSVolvo Trucks Corporate Identity Manual. Version 1, 2007-11-06

61 6261

When people enter a room with a Volvo Trucks interior design, they get a very strong impression of our brand and immediately experience our views on quality, design and comfort with all their senses. Our interiors give visitors a clear picture of the brand we represent.

That is why Volvo has developed a series of furniture specially designed for rooms and spaces where we receive visitors. The materials and colours are light and typically Scandinavian in character. They are designed to reflect Volvo’s core values of quality, safety and environmental care. Our furniture, textiles and the decorations used should exude classic, elegant Scandinavian design and simplicity – a style that we want people to associate with Volvo Trucks. Signs should be informative and clear to make it easy for visitors to find their way around.

All our premises should feel attractive and welcoming. The colours and materials have been developed in close cooperation with Volvo’s designers. A special guide has been produced detailing everything from flooring to how to arrange product displays.

INTERIORS


6363INTERIORS


63 6463 INTERIORS


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