The concept for the pavilion of the Spanish

Ceramic Tile Manufacturer’s Association

«Tile of Spain»

The Concept 1

The initial direction for the pavilion concept included two main

components:1) the characteristic landscape of the Spanish

mountains; and 2) the art movement of 20th century that was

pioneered by Spanish artists - cubism.

The synthesis of nature and art reflects the principle of creating

ceramic tiles, thus the concept of the pavilion emphasizes the

character of the displayed products.

The complex shape of the elements of the pavilion is created

from simple materials including drywall and plywood sheets on

metal frames. Some panels are made of frosted Plexiglass with

LED backlighting. The surfaces of ceramic tiles are an organic

extension of the concept of the pavilion, symbolizing exposed rock

layers.

Inspiration 2

Art Mountains Transformation

Floor plan 3

Reception area

Conference area

Catering area

Guest area

Navigation stand

Visualization 4

Visualization 4.1

Visualization 4.2

Visualization 4.3

Visualization 4.3

The materials 5

Design features:

Walls - Frosted Plexiglass with LED backlighting

Walls - Drywall and plywood sheets on metal frames

Cloakroom - drywall based on metal frames

Floor - commercial PVC coating.