55connect right time, right company
TRANSCRIPT
55ConnectRight Time, Right Company
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A University for Seniors Lycor Networks is planning to build
hundreds of online learning courses, virtual communities and social networking sites designed to meet the needs and interests of seniors.
55Connect
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Intro and Advanced Courses
These highly organized courses will help students to understand retirement planning, manage a disease or condition, enjoy a hobby or master their smartphones, all in an easy to use environment
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An Ongoing Relationship Seniors then connect with fellow
classmates outside the classroom through exclusive, invitation-only social networking sites and communities
The Benefits 55Connect’s unique process develops
numerous pre-qualified leads from a well-defined market of highly motivated, knowledgeable students who share common interests
Seniors and the InternetOver half of seniors routinely go online
Seniors and the Internet Seniors’ use of the Internet continues
to rise sharply each year Once online, seniors make the
Internet a regular part of their lives
Online Activities One in three online seniors use social
networking sites Active Baby Boomers routinely (and
enthusiastically) embrace social media such as Facebook, Google+, YouTube and LinkedIn
Email and social media are quickly becoming the dominant methods for seniors to exchange information
The Senior MarketThe purchasing power of seniors
The Senior Market Corporate America has been slow to
target the senior market Among adults 65 and older with high
speed connections, 72% say they use the Internet daily
Among ages 50-64, the use percentage is 77%
Purchasing Power The senior market is larger than the
African-American and Hispanic market segments combined
Seniors control 70% of the disposable income in the U.S.
Age 55+ households spend more than $7 billion online annually
Lycor NetworksThe right company for the right time
Experienced Lycor Networks and its associated
companies have worked for many years to develop organized, highly focused, content-rich communities
Team members have years of experience in data analysis, topic driven research, product development, computer architecture, databases and enterprise software
Experienced We know how to grow small business
startups into successful companies
Successes Through its e*health Networks
enterprise, the Lycor team designed and installed HIPAA education and training programs for Delta Dental Plan of California
E*health developed a solution that combines dynamic, interactive multimedia training with compliance tracking
Successes E*health also developed multimedia
portals for other divisions of Delta Dental, including Delta Dental Voluntary Plans—AARP and Delta Dental Federal Services
E*health designed a series of enriched multimedia programs to help employees to acquire necessary competencies at Pacific Life and Annuity company
Seeking Funds Lycor is now actively seeking funds to
complete the development of a senior-based university of online learning programs and virtual Internet communities called 55Connect
The Timing is Right The Internet is not just for the young
anymore and 55Connect content communities will address this robust market niche
Lycor clearly recognizes that “online seniors” are one of the last opportunities to strongly enter a clearly defined Internet market segment that is under-represented by competitors
The Timing is Right Companies understand that the best
sales approach is to connect with a potential client who recognizes a need, already thoroughly understands their product and wants what their business has to offer
55Connect can help nurture this relationship
A Better Way Lycor Networks has found an
effective way to help businesses grow, increase their ROI, and find knowledgeable, highly motivated clients for their products or services