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56.com. PERSON(S) REFERENCE CREDIT HERE (IN UPPER CASE) Date here (in lower case). 56.com homepage. Alexa Data (Ranked China 14, Global 142). Key Differentiator. Good Relations w/ Big Portals Partner w/ NetEase Focus on Entertainment Content Guangzhou Based 56.com Team Good At This! - PowerPoint PPT Presentation

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Page 1: Document56

56.com

PERSON(S) REFERENCE CREDIT HERE (IN UPPER CASE)

Date here (in lower case)

Page 2: Document56

2 Geni Inc. confidential

56.com homepage

Page 3: Document56

3 Geni Inc. confidential

Alexa Data (Ranked China 14, Global 142)

Page 4: Document56

4 Geni Inc. confidential

Key Differentiator

• Good Relations w/ Big Portals– Partner w/ NetEase

• Focus on Entertainment Content– Guangzhou Based 56.com Team Good At This!

– Some Content Even Porn-Like!

• Video Sharing Category Hot!

Page 5: Document56

5 Geni Inc. confidential

Site Overview

• Launched in April 2005

• Rich $ Funding– #1, Nov-2006, Sequoia, $xM USD

– #2, May-2007, $10M USD

• Visit Volume Increasing Sharply after Partner w/ NetEase– 56.com CEO from ex NetEase Executive Team

Page 6: Document56

6 Geni Inc. confidential

Hot Features Other Than Tudou.com or YouTube

# Name Description Pages

1 Trackable 56.com Search

Offer a powerful Search Engine, and search volume can be tracked in sub-domain

3

2 56.com PostBar

Groups in the name of ‘PostBar’ (Name copied from Baidu)

1

Page 7: Document56

7 Geni Inc. confidential

So.56.com –Everywhere Search Box on 56.com Pages Facilitates User to Find Videos

Page 8: Document56

8 Geni Inc. confidential

Search Videos/ Playlists/ Users

Page 9: Document56

9 Geni Inc. confidential

Search Results Page on

http://so.56.com

56.com Search Result Page

Page 10: Document56

10 Geni Inc. confidential

56.com ‘PostBar’ – ‘Group’ In Fact

Recommended/ Hot/ New PostBar

Hot Users in PostBar


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