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Page 1: 5,*+76 *8,'( - agenciabalcells.com · 22. Aaron Schuster – THE TROUBLE WITH PLEASURE: Deleuze and Psychoanalysis. Schuster, a
Page 2: 5,*+76 *8,'( - agenciabalcells.com · 22. Aaron Schuster – THE TROUBLE WITH PLEASURE: Deleuze and Psychoanalysis. Schuster, a

The MIT Press - One Rogers Street Cambridge, Massachusetts 02142-1209; Bill Smith, Director Licensing, [email protected]

SPRING 2016 – Trade

1. Joshua Gans – THE DISRUPTION DILEMMA. Gans offers an insightful response to ClaytonChristensen’s 20-year old “disruption” argument (The Innovator’s Dilemma) looking at its true sourcesand how and why some companies remain resilient --- and others, sadly, do not.

2. Harris Wiseman – THE MYTH OF THE MORAL BRAIN. Is it possible to make people more “moral” bytampering with their biology? Wiseman, a University of Cambridge professor, borrows fromneuroscience, philosophy, biology, even religion to examine the science of moral enhancement.

3. Hugh Gustersen – DRONE: Remote Control Warfare. A professor of International Affairs andAnthropology at George Washington University discusses the technological – and psychological –transformation of war from the hand-to-hand combat of the Iliad to the callous intimacy of precisiondrone strikes from a continent away.

4. Bruce McKern and George S. Yip – CHINA’S NEXT ADVANTAGE --- From Imitation to Innovation:How to Create New Products and Businesses in China, for China and for the World. Two Chineseeconomic experts look at its next innovation frontier and how the world can capitalize on it.

5. Olivier Blanchard, Raghuram Rajan, Kenneth Rogoff, and Lawrence Summers – PROGRESS ANDCONFUSION: The State of Macroeconomic Policy. The International Monetary Fund gathers theworld’s top economists to offer their thoughts on the current global economic climate.

6. Benjamin Peters – THE SOVIET INTERNET: Or How Not to Network a Nation. A fascinating look ata little facet of the U.S. - Soviet Union Cold War race: the race to establish the Internet.

7. Elad Yom-Tov – CROWDSOURCED HEALTH: How What We Do on the Internet Will ImproveMedicine. For readers of Eric Topol’s books on science and technology, Yom-Tov argues that searchdata can be gathered and studied for the greater good without sacrificing the privacy of the individual.

8. Robert C. Berwick and Noam Chomsky – WHY ONLY US: Language and Evolution. A legacy workfor both esteemed linguists after a lifetime of immersion in the study of language.

9. Chris Bernhardt – TURING’S VISION: The Birth of Computer Science. Finally for readers of popularscience and math and fans of the Academy Award winning Imitation Game, a book that offers anaccessible view of how Alan Turing created modern computer science.

10. Gina Neff & Dawn Nafus – THE QUANTIFIED SELF. The latest in the MIT Press Essential Knowledgeseries unpacks the mainstreaming of technologies for the tracking of our health, productivity, and fitnessand how data collection has evolved into not just a set of practices, but a social movement.

11. Suzana Herculano-Houzel – THE HUMAN ADVANTAGE: A New Understanding of How Our BrainBecame Remarkable. The Head of the Laboratory of Comparative Anatomy & Institute of BiomedicalSciences at Federal University in Rio de Janeiro on the brain’s dominance in the animal kingdom.

12. Martin Shubik and Eric Smith – THE GUIDANCE OF AN ENTERPRISE ECONOMY. ProfessorEmeritus of Economics at Yale University and the Santa Fe Institute looks at the rules for corporationsin the new economy.

Page 3: 5,*+76 *8,'( - agenciabalcells.com · 22. Aaron Schuster – THE TROUBLE WITH PLEASURE: Deleuze and Psychoanalysis. Schuster, a

The MIT Press - One Rogers Street Cambridge, Massachusetts 02142-1209; Bill Smith, Director Licensing, [email protected]

13. Arun Sundararajan – SHARING ECONOMIES: The Crowd-Based Future of Capitalism. NYU SternSchool, Professor of Information Sciences and NEC Faculty Fellow writing on the new economy.

14. George M. Woodwell – A WORLD TO LIVE IN: Insights from an Ecologist. The founder of the WoodsHole Research Center sounds a passionate call that the preservation of the integrity of a finite biosphereis not only a necessity; it’s an inviolable human right.

15. R. David Lankes with Lauren Britton and Wendy Newman – THE RADICAL’S GUIDE TO NEWLIBRARIANSHIP. A spirited manifesto for the geek takeover of the stacks.

16. Myra H. Strober – SHARING THE WORK: What My Family and Career Taught Me about BreakingThrough (and Holding the Door Open for Others). Lean In for the academic set from the esteemedStanford-MIT economist / professor emeritus (and Sheryl Sandberg friend).

17. Grahame R. Dowling – WINNING THE CORPORATE REPUTATION GAME: Creating StakeholderValue and Competitive Advantage. Australia's leading marketing writer / researcher (The Art andScience of Marketing) on branding’s importance to today's successful corporations and organizations.

18. Diana K. Davis – THE ARID LANDS. The UC-Davis professor of history argues that only a newunderstanding of deserts as unique, invaluable eco-systems will assure a sustainable future.

19. Katherine Isbister – HOW GAMES MOVE US: Emotion By Design. Isbister takes the reader on a timelyexploration of why video gaming is at the forefront of redefining social engagement and connection.

20. Holly Kruse – OFF-TRACK AND ONLINE: Horseracing’s Networked Technologies. Kruse arguesthat examining the history and context of horse racing and gambling gives us a clearer understandingof the development of data networks, media complexes, public entertainment, and media publics.

21. Alberto Pérez-Gómez – ATTUNEMENT: Architectural Meaning after the Crisis of Modern Science.The great architectural scholar offers a manifesto on how architecture can move beyond contemporarysustainability to dazzle and enhance our human values and capacities.

22. Aaron Schuster – THE TROUBLE WITH PLEASURE: Deleuze and Psychoanalysis. Schuster, aFellow at the Center for Advanced Research in Rijeka, Croatia, and Head of the Theory Program at theSandberg Institute, Amsterdam offers an investigation into the strange and troublesome relationship topleasure that defines the human animal.

23. Lorenzo Chiesa – THE NOT TWO: Logic and God in Lacan. The latest in our Short Circuits series(curated by Slavoj Žižek) by the Director of Genoa School of Humanities writing on logic vs. God.

24. Hubert Damisch (edited and with an Introduction by Anthony Vidler) – NOAH’S ARK: Essays onArchitecture. A collection by the noted French philosopher and art historian offering a meticulousparsing of language and structure to “think architecture in a different key.”

25. Keith Evan Green – ARCHITECTURAL ROBOTICS: Ecosystems of Bits, Bytes, and Biology. Greenlooks toward the next frontier in computing: interactive, partly intelligent, meticulously designed physicalenvironments and examines how these “architectural robotic” systems will support and augment us atwork, school, and home, as we roam, interconnect, and age.

Page 4: 5,*+76 *8,'( - agenciabalcells.com · 22. Aaron Schuster – THE TROUBLE WITH PLEASURE: Deleuze and Psychoanalysis. Schuster, a

The MIT Press - One Rogers Street Cambridge, Massachusetts 02142-1209; Bill Smith, Director Licensing, [email protected]

SPRING 2016 – Academic & Professional 1. R. Ravi and Baohong Sun – CUSTOMER-CENTRIC MARKETING: A Pragmatic Framework.

Carnegie Mellon Distinguished Professor of Operations Research/Computer Science and Professor of Marketing at Beijing’s Cheung Kong Graduate School of Business cutting edge analytic and quantitative methods for using big data to craft real-time, dynamic customer-centric marketing plans.

2. Hal S. Scott – CONNECTEDNESS AND CONTAGION: Protecting the Financial System from Panics. Economists warn against connectedness – the overexposure of financial institutions to one another, resulting in a chain reaction of failures. The Director of the Program on International Financial Systems (PIFS) at Harvard Law School, argues that contagion---an indiscriminate run by short-term creditors of financial institutions that can render otherwise solvent institutions insolvent---not connectedness, is the most significant element of systemic risk facing the financial system and explains how we can best avoid it.

3. Giovan Francesco Lanzara – SHIFTING PRACTICES: Reflections on Technology, Practice, and Innovation. A Professor of Organization Studies at the University of Bologna looks at how new technology disruptions often reveal aspects of practice not previously observed. He offers two very different case studies---music education and criminal justice---and traces the newly developed systems from design through implementation and adoption. For both Business and Social Sciences.

4. Alison Gazzard -- NOW THE CHIPS ARE DOWN: The BBC Micro. The University College London’s Gazzard looks at the BBC Micro, the computer component of the British Broadcasting Corporation’s 1980’s Computer Literacy Project, and shows that not only was it a successful vehicle for various literacies but it was also a user-oriented machine that pushed the boundaries of what could be achieved in order to produce something completely new.

5. Ricardo Jasinski - EFFECTIVE CODING WITH VHDL: Principles and Best Practice. A guide to applying software design principles and coding practices to improve the readability, maintainability, and quality of VHDL code. The book covers naming conventions, commenting the source code, and visually presenting the code on the screen. All recommendations are supported by detailed rationales enabling the reader to experiment with the complete code.

6. Harry J. Paarsch and Konstantin Golyaev. – A GENTLE INTRODUCTION TO EFFECTIVE COMPUTING IN QUALITATIVE RESEARCH: What Every Research Assistant Should Know. A practical guide to using modern software effectively in quantitative research in the social and natural sciences. Paarsch is taught Economics at the University of Iowa and the University of Melbourne and was an economist and data scientist for Amazon.com. Golyaev is an economist and data analyst.

7. Geoffrey Rockwell and Stéfan Sinclair -- HERMENEUTICA: Computer Assisted Interpretation in the Humanities. Scholarly practices in the humanities are changing, as older forms of communal inquiry are combined with modern Internet research methods, data availability, and new media. The authors offer an introduction to text analysis using computer-assisted interpretive practices, accompanied by examples illustrating the use of these online tools.

8. Nick Montfort – EXPLORATORY PROGRAMMING FOR THE ARTS AND HUMANITIES. A book for anyone who wants to learn programming to explore and create, with exercises and projects to help the reader learn by doing. This book introduces programming to readers with a background in the arts and humanities; there are no prerequisites, and no knowledge of computation is assumed.

Page 5: 5,*+76 *8,'( - agenciabalcells.com · 22. Aaron Schuster – THE TROUBLE WITH PLEASURE: Deleuze and Psychoanalysis. Schuster, a

The MIT Press - One Rogers Street Cambridge, Massachusetts 02142-1209; Bill Smith, Director Licensing, [email protected]

9. Phillip Penix-Tadsen -- CULTURAL CODE: Video Games and Latin America. For game designers, culture is a resource often incorporated into games; for players, local gaming practices and specific social contexts affect the playing experiences. Penix-Tadsen views culture through the eyes of both and the specific in-game cultural representations of Latin America in a range of popular titles.

10. Mia Consalvo -- ATARI TO ZELDA: Japan’s Videogames in Global Context. Canada Research Chair in Game Studies & Design at Concordia Univ. (Montreal) looks at early gaming when the Japanese origins of the game designers was invisible to players -- and a porous cultural exchange occurred as a result. Consalvo examines how Japanese games now travel outside Japan, how they are played, discussed, and transformed by individuals, companies, and groups in the West.

11. Kate Eichhorn -- ADJUSTED MARGIN: Xerography, Art, and Activism in the Late Twentieth Century. The story of how the xerographic copier, or “Xerox machine,” became a creative medium for artists and activists, punks and zinesters, during the last few decades of the twentieth century who were attracted to the technology’s democratizing of print culture . By the New School professor of Media Studies and author of The Archival Turn in Feminism.

12. David J. Gunkel -- OF REMIXOLOGY: Ethics and Aesthetics after Remix. A new theory of moral and aesthetic value for the age of “Remix”--or the practice of recombining preexisting content--going beyond the usual debates over originality and appropriation by the Distinguished Professor of Communication at Northern Illinois University and author of The Machine Question.

13. Ragnhild Brøvig-Hanssen and Anne Danielsen -- DIGITAL SIGNATURES: The Impact of Digitization on Popular Music Sound. Is digital production killing the soul of music? Two music-ologists at the University of Oslo offer insights into how digitization has changed the sound of popular music and the listener’s experience of it.

14. Tim Hodgkinson – MUSIC AND THE MYTH OF WHOLENESS: Toward a New Aesthetic Paradigm. Drawing on his experiences as musician, composer, and anthropologist, Hodgkinson offers a new theory of aesthetics on how we experience music. He examines three composers who have each claimed to stimulate a new way of listening–Pierre Schaeffer, John Cage, and Helmut Lachenmann– showing that when we as listener “perform” our listening of the music and share the formative risks taken by its maker, a new subjectivity comes to life in ourselves.

15. Armin Medosch -- NEW TENDENCIES: Art at the Threshold of the Information Revolution (1961–

1978). The Vienna-based artist, writer, and curator examines the development of New Tendencies, a nonaligned modernist art movement that emerged from the former Yugoslavia in the early 1960s, representing a new sensibility and rejecting both Abstract Expressionism and socialist realism in favor of computer art in an attempt to create an art adequate to the age of advanced mass production.

16. Reiko Tomii -- RADICALISM IN THE WILDERNESS: International Contemporaneity and 1960s Art in Japan. An art scholar and curator looks at how Japanese artist collectives like The Play and GUN (Group Ultra Niigata) developed diverse practices parallel or antecedent to their Western counterparts--- and found themselves in a new reality of “international contemporaneity.”

17. Colin McGinn – INBORN KNOWLEDGE: The Mystery Within. Former Oxford Professor of Philosophy McGinn presents a concise and compelling argument that the origins of knowledge are innate—that nativism, not empiricism, is correct in its theory of how concepts are acquired.

Page 6: 5,*+76 *8,'( - agenciabalcells.com · 22. Aaron Schuster – THE TROUBLE WITH PLEASURE: Deleuze and Psychoanalysis. Schuster, a

The MIT Press - One Rogers Street Cambridge, Massachusetts 02142-1209; Bill Smith, Director Licensing, [email protected]

18. Kourken Michaelian – MENTAL TIME TRAVEL: Episodic Memory and Our Knowledge of the Personal Past. Drawing on the rich body of theory and data coming from psychology, Michaelian offers a novel new philosophical account of memory as imagining the past. He argues that episodic memory as a form of mental time travel and outlines a naturalistic framework for understanding it.

19. Todd E. Feinberg and Jon M. Mallatt – THE EVOLUTIONARY ORIGINS OF CONSCIOUSNESS: How the Brain Created Experience. What constitutes consciousness? How did it evolve and in what species? A neurologist and an evolutionary biologist team to reveal that consciousness appeared much earlier in evolutionary history than commonly assumed, suggesting all vertebrates and perhaps even some invertebrates are conscious.

20. Steven Horst -- COGNITIVE PLURALISM. Philosophers have traditionally assumed that the basic units of knowledge and understanding are concepts, beliefs, and argumentative inferences. Professor of Philosophy at Wesleyan University argues that “cognitive pluralism”-- that we understand the world not through these specific modes, but in the form of idealized models and in domain-sized chunks, and that rather than theories in competition act as complementary accounts, each offering different evaluations.

21. Morten H. Christiansen and Nick Chater; foreword by Peter W. Culicover – CREATING LANGUAGE: Integrating Evolution, Acquisition, and Processing. Cornell Prof. of Psychology Christiansen and U. of Warwick Prof. Behavioral Science Chater examine the uniqueness of human language arguing we must consider how language is created: moment-by-moment, in the generation of individual utterances; year-by-year, as new learners acquire language skills; and generation-by-generation, as languages change, split, fuse through the processes of cultural evolution.

22. James Rodger Fleming -- INVENTING ATMOSPHERIC SCIENCE: Bjerknes, Rossby, Wexler, and the Foundations of Modern Meteorology. In examining the intertwined careers of three early pioneers in the field, the Colby College Prof. of STS shows how scientists used transformative new technologies to understand the complexities of weather and the atmosphere.

23. Ronald C. Griffin -- WATER RESOURCE ECONOMICS: The Analysis of Scarcity, Policies, and Projects, Second Edition. An updated edition of a comprehensive introduction to the economics of water management, with self-contained treatment of all necessary economic concepts.

New Textbooks

1. Sanjay K. Chugh – MODERN MACROECONMICS. A textbook that approaches modern macroeconomics through its microeconomic foundations, with an emphasis on financial market connections and policy applications. Student Solutions Manual available.

2. Rajeev Alur – PRINCIPLES OF CYBER-PHYSICAL SYSTEMS. “The first self-contained and comprehensive textbook presenting an elegant and rigorous unification of the theoretical underpinnings behind the practices in the emerging field of cyber-physical systems. A unique guide to understanding the multifaceted aspects of cyber-physical systems and their numerous applications.” --- Joseph Sifakis, Professor, École polytechnique fédérale de Lausanne; Laureate of the 2007 Turing Award

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The MIT Press - One Rogers Street Cambridge, Massachusetts 02142-1209; Bill Smith, Director Licensing, [email protected]

3. Chaw-Bing Chang and Keh-Ping Dunn – APPLIED STATE ESTIMATION AND ASSOCIATION. A rigorous introduction by two senior staff members at the BMDS (Ballistic Missile Defense System) Integration Group at the MIT Lincoln Laboratory to the theory and applications of state estimation and association, an important area in aerospace, electronics, and defense industries. Suitable for students and junior engineers wishing to build a sound theoretical foundation.

4. Richard J. Lipton and Kenneth W. Regan – QUANTUM ALGORITHMS VIA LINEAR ALGEBRA: A Primer. Quantum computing explained in terms of elementary linear algebra, emphasizing computation and algorithms and requiring no background in physics by two esteemed Professors of Computing at Georgia Tech and SUNY Buffalo.

5. Uri Wilensky and William Rand – AN INTRODUCTION TO AGENT-BASED MODELING: Modeling Natural, Social, and Engineered Complex Systems with NetLogo. A comprehensive and hands-on introduction to the core concepts, methods, and applications of agent-based modeling, including detailed NetLogo examples.

6. Daniel P. Friedman and Carl Eastlund – THE LITTLE PROVER. An introduction to writing proofs about computer programs, written in an accessible question-and-answer style, complete with step-by-step examples and a simple proof assistant.

7. John D. Kelleher, Brian Mac Namee, and Aoife D'Arcy – FUNDAMENTALS OF MACHINE LEARNING: Algorithms, Worked Examples, and Case Studies. A comprehensive introduction to the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications.

8. Frank J. Fabozzi – CAPITAL MARKETS: Institutions, Instruments, and Risk Management, Fifth Edition. The substantially revised fifth edition of a textbook covering the wide range of instruments available in financial markets, with a new emphasis on risk management.

9. Edited by Hazhir Rahmandad, Rogelio Oliva, and Nathaniel D. Osgood. ANALYTIC METHODS FOR DYNAMIC MODELERS. A user-friendly introduction to some of the most useful analytical tools for model building, estimation, and analysis, presenting key methods and examples.

10. Richard Freiberg. MANAGING RISK AND UNCERTAINTY: A Strategic Approach. A comprehensive framework for assessing strategies for managing risk and uncertainty, integrating theory and practice and synthesizing insights from many fields.

11. Fabiano Dalpiaz, Elda Paja, and Paolo Giorgini -- SECURITY REQUIREMENTS ENGINEERING: Designing Secure Socio-Technical Systems. Dalpiaz is Professor in the Department of Information and Computing Sciences at Utrecht University (Netherlands) and Paja and Giorgini are in the Department of Engineering and Computer Science at the University of Trento (Italy)present a model-driven approach to designing secure socio-technical systems, introducing the Socio-Technical Modeling Language (STS-ML) and presenting the freely available software tool, STS-Tool that supports this design approach through graphical modeling, automated reasoning capabilities to verify the models constructed, and the automatic derivation of security requirements documents.

12. David Verner – ARTIFICIAL COGNITIVE SYSTEMS: A Primer. A concise introduction to a complex field, bringing together recent work in cognitive science and cognitive robotics to offer a solid grounding on key issues. David Vernon is Professor of Informatics at the University of Skövde, Sweden, and a Senior Member of the Institute of Electrical and Electronics Engineers.

Page 8: 5,*+76 *8,'( - agenciabalcells.com · 22. Aaron Schuster – THE TROUBLE WITH PLEASURE: Deleuze and Psychoanalysis. Schuster, a

The MIT Press - One Rogers Street Cambridge, Massachusetts 02142-1209; Bill Smith, Director Licensing, [email protected]

FALL 2016 – Trade Preview 1. Michael D Smith and Rahul Telang – CREATIVE DISRUPTION: How Technology, Piracy, and Big

Data Are Reshaping the Creative Industries.

2. Jay David Bolter – DIGITAL CULTURE. A new book by the current holder of the Wesley Chair of New Media at Georgia Tech, founder of StorySpace, pioneer of hypertext fiction and the role of computers in the writing process, and the man Brian Eno referred to as “the new Guttenberg.”

3. Eric von Hippel – CITIZEN INNOVATION. The economist and professor at MIT’s Sloan School of Management analyzes the nature and economics of distributed and open innovation.

4. Alan H. Lockwood, MD – DYING OF THE HEAT: Targeting Health on a Warming Planet.

5. Aaron Perzanowsi & Jason Schultz – DIGITAL PROPERTY: The Uncertain Future of Ownership.

6. Lee Humphreys – THE QUALIFIED SELF: Social Media and the Cataloging of Everyday Life.

7. Cherian George – HATE SPIN: The Manufacture of Religious Offense and its Threat to Democracy.

8. Steve Hilgartner – REORDERING LIFE: Knowledge and Control in the World of the Genome.

9. Scott Aaronson – SPEAKING TRUTH TO PARALLELISM: Dispatches from the Frontiers of Quantum Computing Theory.

10. Peter Dauvergne – ENVIRONMENTALISM OF THE RICH.

11. Dominic Arsenault – PLAYING WITH SUPER POWER: The Super Nintendo Entertainment System.

12. Nicholas G. Evans, Tara C. Smith, and Maimuna S. Majumder – EBOLA’S MESSAGE: Public Health and Medicine in the 21st Century. A critical look at the world’s most infectious disease.

13. Philip Conkling – AMERICAN ARCHIPELAGO: What Island Communities Can Teach Us about Facing the Future.

14. David Schoenbrod – THE FIVE TRICKS OF CONGRESS: How They Fool Us and How to Stop Them.

15. Sarokin, David, and Jay Schulkin – MISSED INFORMATION: How Quality Information Can Make the World Wealthier, Healthier, More Fair, and More Sustainable.

16. Hod Lipson, Hod and Melba Kurman – DRIVERLESS: How Self-Driving Cars Will Save Our Lives, Cities, and Sanity.

17. Mary Shelley. FRANKENSTEIN: The Scientific Annotated Edition. A unique critical edition of the founding work of science fiction with expert annotation geared toward the scientifically minded – and just in time for the bicentennial of Shelley’s great gothic work of imagination.

Page 9: 5,*+76 *8,'( - agenciabalcells.com · 22. Aaron Schuster – THE TROUBLE WITH PLEASURE: Deleuze and Psychoanalysis. Schuster, a

The MIT Press - One Rogers Street Cambridge, Massachusetts 02142-1209; Bill Smith, Director Licensing, [email protected]

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