R I G H T S G U I D E

R I G H T S G U I D E

Business z 2

Consumer z 40

Education z 46

Computing z 64

Technical z 71

Medical/Nursing z 86

Index z 94

Ordering Information z 98

Contents

Fall2013

z Fal l 2013 z McGraw-Hi l l z Business2

The DiviDenD imperaTivehow Dividends Can narrow the Gap between main Street and Wall StreetDaniel Peris (Pittsburgh, PA)

A Senior Portfolio Manager at Federated Investors shows how dividend stocks can strengthen investors’ portfolios, benefit companies, and bolster the economy

• The author of The Strategic Dividend Investor (0-07-176960-9) explains how to identify and invest in companies that value shareholders by rewarding them with ample, growing dividends and shift focus from short- to long-term earnings

• The book will be promoted on Federated’s website, where its 500,000 clients and other individuals generate 3.2 million page views per year; in weekly investment emails to more than 37,000 clients; and in monthly emails to another 12,000 clients

• Peris is routinely interviewed and written about in Forbes, Barron’s, The Wall Street Journal, The Globe and Mail (Toronto), Reuters, and other numerous on-line sources

Also by Daniel Peris:

The Strategic Dividend Investor978-0-07-176960-0 • 0-07-176960-9 • Hardcover • $22.00TR

A p r i lInvestments & SecuritiesHardcover • 6 × 9 • 208 ppISBN-13: 978-0-07-181879-7ISBN-10/MHID: 0-07-181879-0$30.00TR ($31.95 CAD) 10 illustrations

SoCial meDia laW For BuSineSSA Practical Guide for Using Facebook, Twitter, Google+, and Blogs Without Stepping on legal landminesGlen Gilmore (Hamilton, NJ)

A plain-language guide to social media law best practices—an essential resource for corporate marketers, small business owners, and high-level strategists

• The world of social media law is a new and emerging topic that everyone in business must begin learning; this book outlines legalities pertaining to being “liked,” drawing new customers, marketing products, protecting privacy, writing corporate social media policy, and much more

• Described by the Huffington Post as a “Twitter Powerhouse,” Gilmore will promote the book to his 150,000 Twitter followers and at his many speaking engagements

• The author is listed as one of the top 100 social media marketing professors by Social Media Magazine

Related McGraw-Hill Title:

Mansfield: Social Media for Social Good978-0-07-177081-1 • 0-07-177081-X • Hardcover • $35.00TR

D e c e m b e rE-Commerce/Internet MarketingHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-179960-7ISBN-10/MHID: 0-07-179960-5$35.00EB ($36.95 CAD) 10 illustrations

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 3

The CroWDSourCeD perFormanCe reVieWhow to use the power of Social recognition to Transform employee performanceEric Mosley (Boston, MA)

A leading expert in employee management reinvents the performance review process to help business leaders drive production, loyalty, profitability, and growth

• The CEO of Globoforce shows how to use crowdsourcing to incorporate the insights of employees’ peers, managers, stakeholders, customers, and others in the review process—generating a richer, more accurate portrait of employee performance

• Globoforce has successfully used this method with clients such as GE, P&G, Dow Chemical, Intuit, NBC Universal, Amgen, and ConAgra; the company received Boston Globe’s 2012 Top Place to Work in Massachusetts Award

• Mosley has been quoted about his unique and effective methods in Harvard Business Review, Forbes, Fortune, and Chief Executive Officer magazine

Related McGraw-Hill Title:

Ulrich: HR from the Outside In978-0-07-180266-6 • 0-07-180266-5 • Hardcover • $32.00TR

m A yManagementHardcover • 6 × 9 • 272 ppISBN-13: 978-0-07-181798-1ISBN-10/MHID: 0-07-181798-0$30.00TR ($31.95 CAD)

S e C o n D e D i T i o n

STraTeGiC Supply Chain manaGemenTThe Five Core Disciplines for Top performanceShoshanah Cohen (Palo Alto, CA) and Joseph Roussel (Paris, France)

The classic guide to supply chain strategy—updated to help business leaders to maintain the competitive advantage in today’s complex, globalized environment

• Provides the critical knowledge, techniques, and strategies necessary to create a supply chain strategy that delivers the most possible value

• New material helps readers adapt their practices to deal with shorter economic cycles, natural disasters, increasing labor costs, and the need for sustainability

• Cohen is Director of Stanford University’s Global Supply Chain Management Forum and a consultant whose clients include Google, Microsoft, and the Bill & Melinda Gates Foundation; Roussel is a partner with France-based PwC’s strategy practice

J u n eOperations ManagementHardcover • 6 × 9 • 336 ppISBN-13: 978-0-07-181308-2ISBN-10/MHID: 0-07-181308-X$60.00TR ($63.95 CAD)

Previous ISBNs: 2005 • 978-0-07-143217-7 • 0-07-143217-530 illustrations

z Fal l 2013 z McGraw-Hi l l z Business4

CoaChinG For BreakThrouGh SuCCeSSProven Techniques for Making Impossible Dreams PossibleJack Canfield (Santa Barbara, CA), Peter Chee (Malaysia)

Bestselling author Jack Canfield teams up with training guru Peter Chee to build the next generation of top achievers

Conveying his one-of-a-kind insight in the friendly, supremely organized way that has made him a household name, Canfield and Chee deliver the 30 top coaching principles business professionals can put to use right away.Sure to be the go-to guide for millions of coaches worldwide, Coaching for Breakthrough Success introduces the groundbreaking Situational Coaching Model, which provides coaches the flexibility they need to navigate seamlessly from one coaching paradigm to another.

• Canfield holds the Guinness Book World Record for the most books on the New York Times Best Seller List, with 60 bestsellers and 11 books that hit #1; he has coauthored more than 210 books, with 125 million copies in print in 47 languages

• Canfield has appeared more than 1,000 times on radio and TV, including such programs as Oprah, Larry King, 20/20, Inside Edition, The Today Show, and Fox and Friends; he is a graduate of Harvard University and the Founding Chairman of Canfield Training Group in Santa Barbara, California

• Methods are based on the material taught in the certification, training, and “mega-guru” conferences of global learning solutions from iTD World

Jack Canfield (Santa Barbara, CA) is one of the world’s leading experts in personal effectiveness and the bestselling author or coauthor of Chicken Soup for the Soul, The Success Principles, Key to Living the Law of Attraction, and The Power of Focus. Dr. Peter Chee (Malaysia) is president and Ceo of global learning solutions firm ITD Group.

Related McGraw-Hill Titles:

Patterson: Crucial Conversations, Second Edition978-0-07-177132-0 • 0-07-177132-8 • Paperback • $18.00TR

Colan: Engaging the Hearts and Minds of All Your Employees978-0-07-160215-0 • 0-07-160215-1 • Hardcover • $24.95TR

J u n eLeadershipHardcover • 6 × 9 • 240 ppISBN-13: 978-0-07-180463-9ISBN-10/MHID: 0-07-180463-3$24.00TR ($24.95 CAD)

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A powerful new coaching method from the co-creator of Chicken Soup for the Soul!

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 5

F i F T h e D i T i o n

SToCkS For The lonG runJeremy J. Siegel (Philadelphia, PA)

The stock-investing classic-updated to help investors win consistently in the chaotic, post-meltdown global economy

Now in its fifth edition, Stocks for the Long Run includes Siegel’s highly anticipated analysis of the sub-prime crash, the financial crisis, and resulting world-wide recession. This new edition also includes a deeper focus on international investing and emerging markets.

• In the past five years, emerging markets have jumped ahead of developed markets, with India and China more than one-third larger than they were before the financial crisis; this book provides critical information on how to earn long-term profits in this new environment

• Contains a brand-new chapter on the financial crisis and new in-depth coverage of the increasingly important role of emerging markets

• Siegel has won numerous awards, including the Graham and Dodd Award for the best article published in The Financial Analysts Journal and the Peter Bernstein and Frank Fabozzi Award for the best article published in The Journal of Portfolio Management

” Jeremy Siegel is one of the great ones.”

—Jim Cramer, CNBC MadMoney

“ [Jeremy Siegel’s] contributions to finance and investing are of such significance as to change the direction of the Profession.”

—The Financial Analyst Institute

Jeremy Siegel (Philadeplphia, PA) is the Russell E. Palmer Professor of Finance at the Wharton School of the university of pennsylvania.

Related McGraw-Hill Titles:

Ellis: Winning the Loser’s Game, Fifth Edition978-0-07-154549-5 • 0-07-154549-2 • Hardcover • $29.95TR

O’Shaughnessy: What Works on Wall Street, Fourth Edition978-0-07-162576-0 • 0-07-162576-3 • Hardcover • $45.00TR

O c t O b e rInvestments & SecuritiesHardcover • 7K × 9G • 416 ppISBN-13: 978-0-07-180051-8ISBN-10/MHID: 0-07-180051-4$40.00TR ($41.95 CAD)Previous ISBNs: 2008978-0-07-149470-0 • 0-07-149470-760 illustrations

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”One of the ten best investment books of all time.”—The Washington Post

z Fal l 2013 z McGraw-Hi l l z Business6

INVEST DIVA’S GUIDE TO makinG money in ForexHow to Profit in the World’s Largest MarketKiana Danial (New York, NY)

Popular blogger and forex investing pro Kiana Danial gives women investors the knowledge and tools they need to break into the trillion-dollar forex market

• Gives investors step-by-step, “ground-level” advice on effective short- and long-term strategies, best practices for navigating the economic calendar, and applications for trading various currencies

• On her ForexDiva blog, Danial makes complex topics easily relatable to women; the same style is used throughout the book

• Multilingual and uniquely positioned to report on financial markets around the world, Danial has successfully increased her fan base into several cultural demographics

Related McGraw-Hill Title:

Dicks: Forex Made Easy978-0-07-143894-0 • 0-07-143894-7 • Hardcover • $34.00TR

J u l yPersonal Finance/InvestingHardcover • 6 × 9 • 224 ppISBN-13: 978-0-07-181873-5ISBN-10/MHID: 0-07-181873-1$30.00TR ($31.95 CAD) 10 illustrations

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 7

orGanizaTional SurViValProfitable Strategies for a Sustainable FutureGreg Balestrero (Washington, DC) and Nathalie Udo

A game-changing guide to overhauling any strategy to align business needs with global, sustainable, and ethical needs—the proven key to long-term business success

• Provides business leaders with the rationale and knowledge they need to change their present value chain to one of sustainability, which boosts stakeholder respect and loyalty, profitability, and long-term growth

• The author’s conclusions and methods are based on more than 300 peer-reviewed studies proving that sustainability benefits companies in the long run and that customers are becoming more likely to choose products from companies they consider ethical

• The International Institute for Learning (IIL)—the world’s largest commercial provider of product management training—will actively promote the book

Related McGraw-Hill Title:

Makower: Strategies for the Green Economy978-0-07-160030-9 • 0-07-160030-2 • Hardcover • $27.95TR

A u g u s tStrategic PlanningHardcover • 6 × 9 • 304 ppISBN-13: 978-0-07-181712-7ISBN-10/MHID: 0-07-181712-3$36.00TR ($37.95 CAD) 15 illustrations

The enTrepreneurial BiBle To VenTure CapiTalInside Secrets from the Leaders in the Startup GameAndrew Romans (San Francisco, CA)

40 leading venture capitalists come together to teach entrepreneurs how to succeed with their startup

• Packed with invaluable advice about how to raise angel and venture capital funding, how to build value in a startup, and how to exit a company with maximum value for both founders and investors; contains behind-the-scenes views of successful startups like Skype, YouTube, and Facebook

• The contributors are high-profile and well-connected venture capitalists who will actively promote the book through social media, newsletters, blogs, and events

• Romans is the founder and general partner of The Founders Club, a VC equity exchange fund; he has 20 years’ experience in high-tech venture funding

Related McGraw-Hill Title:

Berkery: Raising Venture Capital for the Serious Entrepreneur978-0-07-149602-5 • 0-07-149602-5 • Hardcover • $49.95TR

A u g u s tFinanceHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-183035-5ISBN-10/MHID: 0-07-183035-9$50.00TR ($52.95 CAD)

z Fal l 2013 z McGraw-Hi l l z Business8

riSk-reTurn analySiSThe Theory and practice of rational investingHarry M. Markowitz (San Diego, CA)

Legendary economist Harry M. Markowitz gives high-level investors the insight and methods they need to build a portfolio that generates strong returns for the long run

in Risk-Return Analysis, Markowitz corrects common misunderstandings about Modern Portfolio Theory (MPT) to help advanced financial practitioners dramatically improve their decision making. In this first volume of a groundbreaking four-part series sure to draw the attention of anyone interested in MPT, Markowitz provides the criteria necessary for judging among risk-measures; surveys a half-century of literature (nearly all of which has been ignored by textbooks) on the applicability of MPT; and presents an empirical study of which functions of mean and some risk-measure is best for those who seek to maximize return in the long run.

• The New York Times referred to Markowitz as the person “who may have had a greater influence on current theories of finance and investing than any other living person”

• The Journal of Investment Management dedicated an entire conference to Markowitz and provides the annual Harry M. Markowitz Award

• Markowitz was recently given the prestigious Man of the Century award from Pensions & Investments magazine, and he is the recipient of the John von Neumann Theory Prize

Harry M. Markowitz (San Diego, CA) is a Nobel Laureate and the father of modern portfolio Theory. he teaches at the rady School of management at the university of California San Diego.

Related McGraw-Hill Titles:

Siegel: Stocks for the Long Run, Fourth Edition978-0-07-149470-0 • 0-07-149470-7 • Hardcover • $34.95TR

Graham: Security Analysis, Sixth Edition978-0-07-159253-6 • 0-07-159253-9 • Hardcover • $75.00TR

s e p t e m b e rInvestments & SecuritiesHardcover • 6 × 9 • 208 ppISBN-13: 978-0-07-181793-6ISBN-10/MHID: 0-07-181793-X$50.00TR ($52.95 CAD)40 illustrations

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The Nobel Prize-winning father of Modern Portfolio Theory reintroduces his theories for the current world of investing

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 9

repeaT The remarkaBleHow Strong Leaders Overcome Business Challenges to Take Their performance to the next levelPerry M. Holley (Commerce, GA)

An IBM global leadership director shows how the company has overcome its toughest challenges—and how any business leader can replicate IBM’s success

• The book reveals the IBM leadership secrets that have seen the company through several recessions and innumerable upheavals in the global technology market

• Explains how to drive corporate sustainability, increase employee loyalty, and develop value-added leadership

• Holley maintains a busy speaking schedule, delivering up to 30 speeches annually that reach 10,000 listeners; he will actively promote the book in such engagements and through relationships with IBM’s global business partners

Related McGraw-Hill Title:

Capodagli: The Disney Way, Revised Edition978-0-07-147815-1 • 0-07-147815-9 • Paperback • $18.95TR

s e p t e m b e rLeadershipHardcover • 6 × 9 • 240 ppISBN-13: 978-0-07-181118-7ISBN-10/MHID: 0-07-181118-4$27.00TR ($28.95 CAD) 16 illustrations

The FiVe keyS oF poWerFul BuSineSS relaTionShipSHow to Become More Productive, Effective, and InfluentialSallie Sherman (Columbus, OH), Joseph Sperry (Columbus, OH), and Steve Vucelich (Columbus, OH)

A manager’s toolkit for leveraging internal and external business relationships for individual influence—and organizational success

• Explains how to recognize relationships that aren’t generating their full potential and provides five practical methods for tapping into them the right way to boost efficiency and productivity

• Addresses all the everyday relationships in which every business professional holds a stake, including individual, team, group-to-group, cross-departmental, and company-to-company

• Proves the success of the methods outlined with case studies taken from Fortune 1000 companies with which the authors have consulted

Related McGraw-Hill Title:

Sallie: The Seven Keys to Managing Strategic Accounts978-0-07-141752-5 • 0-07-141752-4 • Hardcover • $27.95TR

s e p t e m b e rManagementHardcover • 6 × 9ISBN-13: 978-0-07-178388-0ISBN-10/MHID: 0-07-178388-1$28.00TR ($29.95 CAD)

z Fal l 2013 z McGraw-Hi l l z Business10

leaDinG The STarBuCkS Way5 Principles for Connecting with Your Customers, Your Products, and Your PeopleJoseph Michelli (St. Petersburg, FL)

The author who revealed Starbucks winning customer-experience practices to the world unveils the company’s leadership philosophies for ensuring long-term brand sustainability

in Leading the Starbucks Way, Joseph Michelli explains the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks after the global recession—one of the few true turnaround stories of this time. Michelli explains how Starbucks applied five simple principles to help the flagging company—Savor and Elevate, Love to Be Loved, Reach for Common Ground, Mobilize the Connection, Cherish and Challenge Your Legacy—which can be used in any company, in any industry.

• Starbucks gave Michelli access to its operations and employees (called partners) to write this book, including one-on-one access with a variety of partners—from baristas to the senior leadership team including Howard Schultz, chairman and CEO

• Michelli’s previous books have hit multiple bestseller lists, including The New York Times, The Wall Street Journal, USA Today, and BusinessWeek

• One of today’s leading thinkers on the topic of customer experience, Michelli speaks to corporate audiences approximately 60 times a year; his clients include HP, American Express, Nokia, and Pfizer

Joseph Michelli (St. Petersburg, Fl) is the bestselling author of The Starbucks Experience (0-07-147784-5), The New Gold Standard (0-07-154833-5), Prescription for Excellence (0-07-177354-1), and The Zappos Experience (0-07-174958-6).

Also by Joseph Michelli:

The Starbucks Experience978-0-07-147784-0 • 0-07-147784-5 • Hardcover • $24.95TR

s e p t e m b e rLeadershipHardcover • 5H × 8G • 256 ppISBN-13: 978-0-07-180125-6ISBN-10/MHID: 0-07-180125-1$25.00TR ($26.95 CAD)10 illustrations

PrOMOTIONAl CAMPAIgN:

•  National Publicity

•  15 City radio Satellite Tour

•  15 Nationwide Speaking Appearances

•  Social Media Campaign

•  Outreach Through the Starbucks Digital Network

•  Mcgraw-Hill Enewsletter Campaign

A New York Times bestselling author explains how Starbucks leadership has reinvigorated its global brand

z Fal l 2013 z McGraw-Hi l l z Business12

klouT maTTerSHow to Engage Customers, Boost Your Digital Influence—and Raise Your Klout Score for SuccessGina Carr (Orlando, FL) and Terry Brock (Orlando, FL)

The marketing professional’s guide to using Klout to expand influence, get more business, and drive profits and growth

• The leading social media influence scoring tool, Klout has scored more than 100 million people and companies; written by two of today’s top social media gurus, this book offers simple-to-use strategies marketers can begin using right away

• Carr and Brock are business consultants and coaches whose clients include Wells Fargo, Marriott Corporation, Chevron, Shell, Stihl, Avon, Michelin Tires, and Caterpillar

• The authors both maintain busy speaking schedules around the world, during which they will promote the book

Related McGraw-Hill Title:

Schaefer: Return on Influence978-0-07-179109-0 • 0-07-179109-4 • Hardcover • $25.00TR

s e p t e m b e rE-Commerce/Internet MarketingPaperback • 6 × 9 • 240 ppISBN-13: 978-0-07-182731-7ISBN-10/MHID: 0-07-182731-5$18.00TR ($18.95 CAD)

The STraTeGy oF exeCuTionA Five Step Guide for Turning Vision into ActionLiz Mellon (London, England) and Simon Carter (London, England)

The business executives’s 5-step plan for tackling one of today’s toughest turning strategy from a plan on paper into a real driver of profit and growth

• Because today’s huge multilayered global organizations are spread across such a range of markets, cultures, regulations, and geographies, the ability to execute strategy is more difficult than ever; this book provides a step-by-step solution to this problem

• Covers the five key elements in successful strategy execution: leadership, execution, organizational culture, processes and systems, and implementation models

• Mellon is on the Thinkers50 “Guru Radar” and serves as Executive Director of Duke Corporate Education, one of the world’s leading executive training companies, which is supported by Duke University

Related McGraw-Hill Title:

Wolcott and Lippitz: Grow from Within978-0-07-159832-3 • 0-07-159832-4 • Hardcover • $29.95TR

s e p t e m b e rStrategic PlanningHardcover • 6 × 9 • 224 ppISBN-13: 978-0-07-181531-4ISBN-10/MHID: 0-07-181531-7$30.00TR ($31.95 CAD) 15 illustrations

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 13

UpgradeTaking Your Work and Life from Ordinary to extraordinaryRana Florida (Toronto, Canada)

Creativity guru Rana Florida outlines seven unbeatable practices anyone can use to advance their career and achieve their business and life goals

as CeO of Creative Class group, rana Florida has worked with and interviewed Mark Cuban, Frank gehry, Tony Hsieh, and Mario Batali, to name just a few of the media and business icons she has consulted one-on-one with.

Upgrade tells the stories of how some of today’s most innovative business leaders got where they are—and the central role creativity played in their success. Florida had culled all their best practices and combined them into seven key principles, which include envisioning the future, harnessing creativity, valuing collaboration, and taking calculated risks.

• Florida writes a weekly, front-page Huffington post column called “Your Startup Life,” which draws more than 35 million unique monthly visitors

• She is a special series contributor to HgTV’s “Creative Spaces” web page and Food TV’s “Creative entertaining” page, which get a total of 13 million unique hits per month

• The author will promote the book through her company’s platform, including to its 100,000 monthly web visitors and 50,000 newsletter subscribers

• recently featured in The New York Times and The Today Show

Rana Florida (Toronto, Canada) is the CeO of the consulting firm Creative Class, whose clients include BMW, Starwood, IBM, philips, Zappos, and Johnson & Johnson.

Related McGraw-Hill Titles:

Hurson: Think Better978-0-07-149493-9 • 0-07-149493-6 • Hardcover • $27.95TR

Tapscott: Grown Up Digital978-0-07-150863-6 • 0-07-150863-5 • Hardcover • $25.95TR

S e p t e m b e rPersonal SuccessHardcover • 6 × 9 • 240 ppISBN-13: 978-0-07-182721-8ISBN-10/MHID: 0-07-182721-8$27.00TR ($28.95 CAD)

PRomoTional CamPaign:

• national Publicity

• Targeted Regional outreach nYC, Detroit, miami, Toronto

• Social media Campaign

• mcgraw-Hill Enewsletter Campaign

• Creative Class Enewsletter to 50,000 subscribers

A Huffington Post and HGTV contributor provides “strategic creativity” practices for boosting any career

z Fal l 2013 z McGraw-Hi l l z Business14

The maker movemenT maniFeSToRules for Innovation in the New World of Crafters, Hackers, and TinkerersMark Hatch (San Francisco, CA)

The essential guide for makers, hackers, crafters, pro-ams, inventors, and entrepreneurs—from one of today’s leading figures of the Maker Movement

Thanks to the widespread availability of technology, anyone can now create and innovate; anyone can be the makers of products and trends. It’s called the Maker Movement, and this book chronicles the powerful changes now occurring and the remarkable effects the movement is having on business and society.

One of today’s most recognized leaders of the movement, Mark Hatch reveals cost-effective ways anyone can use to create new product, make positive changes in society, and earn great money while they do it. This is a call to action for both makers and would-be makers. Whether someone is a banker, lawyer, teacher, tradesman, or politician—he or she can play an important role in the maker society.

• The Maker Movement is big and getting bigger; Maker fairs in San Francisco, New York, and Tokyo draw nearly 200,000 attendees

• Hatch was named “Most Admired CEO” by the San Francisco Business Times, and Fast Company placed him on its “Who’s Next” list

• TechShop partners with Ford, GE, P&G, Dell, Boeing, Lowe’s, and other major corporations

• Hatch is regularly featured as a Maker Movement leader in The New York Times, Fast Company, Inc., The Wall Street Journal, Computer World, Wired, the Economist, and USA Today

Mark Hatch (San Francisco, CA) is the Ceo of TechShop, a membership-based, DIY maker space with six locations throughout the u.S.

Related McGraw-Hill Titles:

Willeford: Steampunk Gear, Gadgets, and Gizmos978-0-07-176236-6 • 0-07-176236-1 • Paperback • $25.00TR

: Pitch Anything978-0-07-175285-5 • 0-07-175285-4 • Hardcover • $22.00TR

s e p t e m b e rEntrepreneurshipHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-182112-4ISBN-10/MHID: 0-07-182112-0$26.00TR ($27.95 CAD)

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graw-Hill Enewsletter Campaign

•  Author email Campaign with Techshop to 30,000 subscribers

A leader in the Maker Movement shows how anyone can innovate, create, and make a fortune . . . without spending a fortune

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 15

GloBal Supply Chain manaGemenTLeveraging Processes, Measurements, and Tools for Strategic Corporate advantageTomas Hult (East Lansing, MI), David Closs, David Frayer

A dream team from the world’s top university for supply chain programs explains how to integrate supply chain strategy into aany global strategy

• The authors-all educators at Michigan State University, the acknowledged global leader in supply chain education-argue that 90% of demand is not being fulfilled by existing systems due to globalization; this book gives decision makers the information and tools they need to solve this challenge

• Based on a state-of-the-art supply chain management study and interviews with 1,800 global supply chain executives

• MSU will play an active role in promoting the book: it will be featured in the university’s newsletter which reaches 80,000 supply chain professionals, and on its globalEDGE website, which gets 6 million page views per month

Related McGraw-Hill Title:

Cohen: Strategic Supply Chain 978-0-07-143217-7 • 0-07-143217-5 • Hardcover • $49.95TR

s e p t e m b e rProduction ManagementHardcover • 6 × 9 • 240 ppISBN-13: 978-0-07-182742-3ISBN-10/MHID: 0-07-182742-0$45.00TR ($47.95 CAD) 45 illustrations

hoW To Give FinanCial aDviCe To CoupleSEssential Skills for Balancing High-Net-Worth Clients’ NeedsKathleen Burns Kingsbury (Easton, MA)

The psychological insight and skills financial advisors need to improve their effectiveness working with couples-and build a more satisfied, loyal client base

• This practical guide helps readers avoid the common traps that drive customers away, such as subtly siding with one member of the couple, failing to plan adequately with both members, and avoiding difficult financial conversations for fear of upsetting the wealth creator

• Kingsbury has appeared as a wealth psychology expert on MSN Money and MSNBC, and she has been interviewed by Reuters, Forbes, and Financial Planning Magazine

• Kingsbury is a faculty member of the Certified Private Wealth Advisor (CPWA) program, a course offered by The University of Chicago Booth School of Business

Also by Kathleen Burns Kingsbury:

How to Give Financial Advice to Women978-0-07-179897-6 • 0-07-179897-8 • Hardcover • $35.00TR

s e p t e m b e rFinanceHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-181911-4ISBN-10/MHID: 0-07-181911-8$35.00TR ($36.95 CAD) 10 illustrations

z Fal l 2013 z McGraw-Hi l l z Business16

epiC ConTenT markeTinGHow to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing LessJoe Pulizzi (Cleveland, OH)

A content marketing guru shows business leaders and owners how to reach more people than ever by reinventing their business into a “publisher” of targeted content

• Helps readers develop strategies that seize the competitive edge by creating messages and stories tailored for instant, widespread distribution on social media, Google, and the mainstream press

• Provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability

• The author of Get Content, Get Customers (0-07-162574-7), Pulizzi is the founder and CEO of the Content Marketing Institute, which became an Inc. 500 company within seven years of inception and grew 1,000% in three years

Also by Joe Pulizzi:

Get Content Get Customers978-0-07-162574-6 • 0-07-162574-7 • Paperback • $23.00TR

s e p t e m b e rEntrepreneurshipHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-181989-3ISBN-10/MHID: 0-07-181989-4$25.00TR ($26.95 CAD)

hiGhly reCommenDeDHarnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your BusinessPaul Rand (Chicago, IL)

A leader in word-of-mouth marketing gives professionals actionable strategies for reaching more customers with today’s most powerful marketing tool

• An April 2012 Nielsen reported that 92 percent of consumers say that word-of-mouth recommendation is the number-one influence on their purchase decisions; this book provides everything readers need to capitalize on this unprecedented trend

• Foreword by Margo Georgiadis, President Americas, Google

• Rand is CEO of Omnicom’s word-of-mouth marketing agency Zócalo Group, which serves such clients as Frito Lay, Nissan, Phillips, Norelco, State Farm, Starz, Subway, and unilever

Related McGraw-Hill Title:

Kerpen: Likeable Social Media978-0-07-176234-2 • 0-07-176234-5 • Paperback • $22.00TR

O c t O b e rMarketing/GeneralHardcover • 6 × 9 • 240 ppISBN-13: 978-0-07-181621-2ISBN-10/MHID: 0-07-181621-6$25.00TR ($26.95 CAD) 20 illustrations

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 17

The CaTerpillar WayLessons in Leadership, Growth, and Shareholder ValueCraig Bouchard (Chicago, IL) and James Koch (Norfolk, VA)

The never-before-told story of how CAT lifted itself from near bankruptcy to become one of the most successful companies in business today

The Caterpillar Way provides an unprecedented look at how CAT rose to global dominance in its industry. Filled with leadership best practices, business-strategy advice, and innovative ideas on corporate culture, this one-of-a-kind book is both a gripping business chronicle and practical guide to strategic decision making—all resulting from original interviews with board members, union officials, investors, and Wall Street analysts.

• In 2011, CAT’s sales rose more than 41 percent and its operating profits increased more than 80 percent

• Known for traditionally keeping its business practices private, Caterpillar granted Koch and Bouchard full access to the company’s leadership and operations

• Caterpillar’s massive publicity machine will actively promote the book, and the authors have hired Ogilvy & Mather

• A CEO in the steel industry, Bouchard has been featured on CNBC, NBC, Bloomberg TV, Reuters, The Wall Street Journal, Financial Times, and Forbes

Craig Bouchard (Chicago, Il) is a founder and CEO of Shale-Inland, LLC, a leading supplier of products used in the transportation of water, food, energy, and information. James V. Koch (Norfolk, VA) is Board of Visitors professor of Economics and President Emeritus at Old Dominion University.

Related McGraw-Hill Titles:

Liker: The Toyota Way978-0-07-139231-0 • 0-07-139231-9 • Hardcover • $30.00TR

Michelli: The Starbuck’s Experience978-0-07-147784-0 • 0-07-147784-5 • Hardcover • $24.95TR

O c t O b e rLeadershipHardcover • 6 × 9 • 288 ppISBN-13: 978-0-07-182124-7ISBN-10/MHID: 0-07-182124-4$28.00TR ($29.95 CAD)

PrOMOTIONAl CAMPAIgN:

•  National Publicity

•  Social Media Campaign

•  Outreach through the Caterpillar Digital Network

•  Mcgraw-Hill Enewsletter Campaign

An all-access look inside one of the world’s most successful companies

z Fal l 2013 z McGraw-Hi l l z Business18

The SoCial meDia SiDe DoorHow to Bypass the Gatekeepers to Gain Greater Access and InfluenceIan Greenleigh (Austin, TX)

Skip the line at the front door! How to detect the hidden social media side doors that provide instant, privileged access to the top influencers

• Social media strategist Ian Greenleigh reveals the best ways to draw the attention of influential people and organizations using social media channels—to forge valuable relationships, create business opportunities, or land the perfect job

• Greenleigh’s work and expertise have been featured in Harvard Business Review, Seth Godin’s The Domino Project, FastCompany.com, AdAge.com, MarketingProfs, and many other publications

• Includes case studies and interviews showing how the author’s methods have worked in the real world for real people, giving readers a set of best practices for gaining access and influence through the social media side door

Related McGraw-Hill Title:

Kerpen: Likeable Social Media978-0-07-176234-2 • 0-07-176234-5 • Paperback • $22.00TR

O c t O b e rE-Commerce/GeneralPaperback • 6 × 9 • 256 ppISBN-13: 978-0-07-181673-1ISBN-10/MHID: 0-07-181673-9$22.00TR ($22.95 CAD)

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 19

GreaT WorkHow Award-Winning Employees Make a Difference people loveDavid Sturt (Salt Lake City, UT), O.C. Tanner (Salt Lake City, UT)

OC Tanner continues its remarkable track record by giving business leaders five keys to building more value in their company from the ground up

Every great new discovery, tech gadget, medical cure, or great customer-service moment is the result of someone stepping up his or her game. In this new guide, OC Tanner gives business leaders the five “differentiators” that can turn ordinary performance into extraordinary performance—and drive business results beyond their wildest dreams. Whether it’s a world-changing creation like the cell phone or a janitor who takes the extra step to perform his job better than he did yesterday, Great Work reveals how employees can discover their own passion for making a difference.

• OC Tanner is the worldwide leader in employee recognition solutions and was behind the bestseller The Carrot Principle

• Includes breakthrough research from OC Tanner drawing from 1.7 million case studies and a commissioned survey of 300 senior executives plus research conducted in partnership with Forbes

• OC Tanner will use its huge platform to aggressively market the book, including advertising in magazines and airports, promotions at ASTD and SHRM, and social media campaigns

• Sturt has been quoted as an employee engagement expert in The Wall Street Journal, MSNBC, Human Capital, and other media platforms

David Sturt (Salt lake City, UT) led the research behind Great Work. He is a professional speaker with 15 years experience in product development.

Related McGraw-Hill Titles:

Zenger: The Extraordinary Leader978-0-07-162808-2 • 0-07-162808-8 • Hardcover • $32.95TR

Haudan: The Art of Engagement978-0-07-154485-6 • 0-07-154485-2 • Hardcover • $27.95TR

s e p t e m b e rLeadershipHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-181835-3ISBN-10/MHID: 0-07-181835-9$25.00TR

N

The new book from the company behind the New York Times bestseller The Carrot Principle

z Fal l 2013 z McGraw-Hi l l z Business20

inSTaGram poWerBuild Your Brand and Reach More Customers with the Power of PicturesJason Miles (Lake Tapps, WA)

Proven strategies marketers and entrepreneurs can use to leverage today’s hottest platform for reaching more customers and making more sales

• The photo-sharing app Instagram is the most important marketing tool of the year: Less than two years after its launch, its daily users surpassed those of Twitter, and the site recently exceeded the 100 million registered users mark; Facebook bought the company last year for $1 billion

• Instagram Power takes readers from basic to advanced marketing methods—from getting set up with an account to promoting a brand to integrating Instagram into an existing marketing strategy

• The coauthor of Pinterest Power (0-07-180556-7), Jason Miles presents case studies providing Instagram best practices from companies that have used it to their benefit

Related McGraw-Hill Title:

Miles: Pinterest Power978-0-07-180556-8 • 0-07-180556-7 • Paperback • $20.00TR

O c t O b e rMarketing/GeneralPaperback • 6 × 9 • 240 ppISBN-13: 978-0-07-182700-3ISBN-10/MHID: 0-07-182700-5$20.00TR ($20.95 CAD) 30 illustrations

enTerpriSe ValueBuild and Capture a Capital Gain for Your Business While Creating a positive legacyPeter Worrell (Portsmouth, NH)

An expert on M&A in the private transaction market shows entrepreneurs how the best owner-managers increase the value of their business, capture the value when they sell—and build a positive personal legacy

• The CEO of The Bigelow Company, a highly regarded firm, offers the wisdom he has gleaned from hundreds of transactions over many years, exemplifying the best practices at work in the real world

• Enables readers to address the longevity of their enterprise beyond their ownership of it—one of the most important issues for a business owner thinking about management and ownership transition

• Contains dozens of fascinating case studies of successful sales

Related McGraw-Hill Title:

Berkery: Raising Venture Capital for the Serious Entrepreneur 978-0-07-149602-5 • 0-07-149602-5 • Hardcover • $49.95TR

O c t O b e rEntrepreneurshipHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-181788-2ISBN-10/MHID: 0-07-181788-3$40.00TR ($41.95 CAD)

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 21

S e C o n D e D i T i o n

The eSSenTialS oF riSk manaGemenTMichel Crouhy (Paris, France), Dan Galai (Jerusalem, Israel), Robert Mark (Lafayette, CA)

The essential guide to quantifying risk vs. return has been updated to reveal the newest, most effective innovations in financial risk management

• Written for risk professionals and non-risk professionals alike, this easy-to-understand guide helps readers meet the increasingly insistent demand to make sophisticated assessments of their company’s risk exposure

• Provides the latest methods for measuring and transferring credit risk, increasing risk-management transparency, and implementing an organization-wide Enterprise risk management (erm) approach

• The authors are renowned figures in risk management: Crouhy heads research and development at NATIXIS; Galai is the Abe Gray Professor of Finance and Business Asdministration at Hebrew University; and Mark is the founding CEO of Black Diamond Risk

O c t O b e rCorporate FinanceHardcover • 6 × 9 • 448 ppISBN-13: 978-0-07-181851-3ISBN-10/MHID: 0-07-181851-0$50.00TR ($52.95 CAD)

Previous ISBNs: 2006 • 978-0-07-142966-5 • 0-07-142966-2 75 illustrations

($26.95 CAD) 100 illustrations

killer preSenTaTionS WiTh your ipaDHow to Engage Your Audience and Win More Business with the World’s Greatest GadgetRay Anthony (Houston, TX) and Bob LeVitus (Austin, TX)

How to use the world’s greatest communication tool to create dynamic presentations that leave audiences dying for more

• This step-by-step guide provides presenters of all levels with a vibrant alternative to tired old slides and bullet points

• Unlike other such books, this one offers a breakdown of presentation topics, iPad hardware and accessories, software, and novel ideas for making the most of iPad presentations

• Foreword by bestselling author Guy Kawasaki

• Considered one of the world’s leading Mac authorities, Levitus (“Dr. Mac”) has written nearly 65 computer books, with millions sold worldwide

Related McGraw-Hill Title:

Gallo: The Presentation Secrets of Steve Jobs978-0-07-163608-7 • 0-07-163608-0 • Hardcover • $25.00TR

O c t O b e rBusiness CommunicationPaperback • 7K × 9G • 288 ppISBN-13: 978-0-07-181662-5ISBN-10/MHID: 0-07-181662-3$25.00TR

z Fal l 2013 z McGraw-Hi l l z Business22

Win By noT loSinGA Disciplined Approach to Building and Protecting Your Wealth in the Stock Market by Managing Your RiskNick Atkeson (San Francisco, CA) and Andrew Houghton (San Francisco, CA)

An easy-to-use and superior alternative to the “buy-and-hold” fallacy peddled by Wall Street and financial professionals

• Two investing experts present a counterintuitive risk management approach thatmakes the protection of capital a priority over chasing returns; they prove that buy-and-hold does not serve the average investor well and that rigorous risk management is the key to generating high returns

• Investors learn which market metrics are the most important ones, how to measure them, and when to buy, what to buy, and when to sell

• Leading figures in risk management, Atkeson and Houghton are founding partners of Delta Investment Management; they are regular speakers at the MoneyShow conferences in Orlando, Las Vegas, and San Francisco

Related McGraw-Hill Title:

Weinstein: Stan Weinstein’s Secrets For Profiting in Bull and Bear Markets978-1-55-623683-9 • 1-55-623683-2 • Paperback • $19.95TR

O c t O b e rFinanceHardcover • 6 × 9 • 272 ppISBN-13: 978-0-07-181290-0ISBN-10/MHID: 0-07-181290-3$35.00TR ($36.95 CAD) 15 illustrations

noThinG iS impoSSiBle7 Easy and Effective Steps to Realize Your True Power and Maximize Your ResultsTom Oliver (Monte Carlo, Monaco)

A proven 7-step whole-brain plan anyone can use to improve his or her life, career, and business—from the man Deepak Chopra hails as “an extraordinary leader”

• Gives readers the prescriptive tools and knowledge to redefine problems and perform better by drawing on the best practices from the creative arts and a wealth of other disciplines

• Draws on many dramatic stories, including that of Richard Branson, other top self-made entrepreneurs and CEOs, and world-famous artists and athletes

• Oliver will promote the book to his large personal platform and social media network and at his numerous global events, which will reach hundreds of thousands of readers

Related McGraw-Hill Title:

Ben-Shahar: Happier978-0-07-149239-3 • 0-07-149239-9 • Hardcover • $21.95TR

O c t O b e rPersonal SuccessHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-183122-2ISBN-10/MHID: 0-07-183122-3$27.00TR ($28.95 CAD)

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 23

Value STream mappinGHow to Visualize Process and Align People to Transform Your OrganizationKaren Martin (San Diego, CA) and Mike Osterling (La Mesa, CA)

The first of its kind—a Value Stream Mapping book written for non-manufacturing managers and consultants who need to streamline operations

• This practical, how-to guide helps decision-makers improve value stream efficiency in virtually any setting, including construction, energy, financial service, government, healthcare, R&D, retail, and technology

• Helps readers addresses a wider range of important VSM issues than any other such book, including the psychology of change, leadership, creating teams, building consensus, and charter development

• Author of the Shingo Prize award-winning book The Outstanding Organization (0-07-178237-0), Martin, along with Osterling, are consultants who serve such organizations as Cardinal Health, Philips, General Dynamics, U.S. Navy, Key Energy, and Square D

Related McGraw-Hill Title:

Liker: The Toyota Way978-0-07-139231-0 • 0-07-139231-9 • Hardcover • $30.00TR

O c t O b e rOrganizational DevelopmentHardcover • 6 × 9 • 240 ppISBN-13: 978-0-07-182891-8ISBN-10/MHID: 0-07-182891-5$40.00TR ($41.95 CAD) 60 illustrations

ChooSinG ChanGeHow Leaders and Organizations Drive Results One Person at a TimeWalter McFarland (Clifton, VA) and Susan Goldsworthy (Geneva, Switzerland)

A new model for driving positive change using the latest research from neuroscience, business strategy, and organizational learning

• Two renowned leaders in the field of organizational change teach business leaders how to create “change leaders” and change-focused companies—a two-pronged approach that has been proven effective

• Consultants at the NeuroLeadership Institute, the authors will leverage the organization’s expansive outreach to Fortune 500 companies and ASTD to promote the book

• A former Senior VP at Booz Allen Hamilton, McFarland is 2013 Chair of the ASTD Board of Directors and has won the Hammer Award and the IRS Commissioner’s Award for leading large-scale transformational change

Related McGraw-Hill Title:

Ulrich: HR Transformation978-0-07-163870-8 • 0-07-163870-9 • Hardcover • $29.95TR

n O v e m b e rLeadershipHardcover • 6 × 9 • 272 ppISBN-13: 978-0-07-181624-3ISBN-10/MHID: 0-07-181624-0$30.00TR ($31.95 CAD)

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs

FearleSS perFormanCe revieWSCoaching Conversations that Turn Every Employee into a Star PlayerJeff Russell (Madison, WI), Linda Russell

Proven methods for coaching employees to “exceed expectations” with a more dynamic process

• Presents a groundbreaking method that turns the traditional review into an employee/manager partnership, in which the employee takes a lead role throughout the performance cycle

• Explains the nuts-and-bolts of setting performance expectations, diagnosing performance issues, preparing for the review, and conducting the review

• Includes tools, tips, worksheets, and checklists that help both manager and employee establish a relationship that benefits both sides

Related McGraw-Hill Title:

Hayashi: Conversations for Improving Performance978-0-07-177994-4 • 0-07-177994-9 • Paperback • $18.00TR

n O v e m b e rManagementPaperback • 6 × 9 • 240 ppISBN-13: 978-0-07-180472-1ISBN-10/MHID: 0-07-180472-2$18.00TR ($18.95 CAD)

The Day TraDinG BooTCampProven Methods and Strategies for the Serious TraderElie Golshan (Brooklyn, NY)

The stock market is up and day trading is hot! This new guide gives budding day traders everything they need to begin playing—and winning—on Wall Street

• Based on the day trading classes offered by Equity Trade Capital (ETC), this easy-to-understand guide gives provides tested methods and strategies thousands of ETC students have used to launch lucrative trading careers

• Covers virtually every aspect of day trading important to beginners, including strategies, technical analysis, stress management, timing, trading psychology, and even high-frequency trading

• A well-known figure in day trading, Golshan led the team of traders to launch the companies Star Alliance Capital and Equity Trading Capital

Related McGraw-Hill Title:

Tharp: Trade Your Way to Financial Freedom978-0-07-147871-7 • 0-07-147871-X • Hardcover • $34.95TR

n O v e m b e rInvestments & Securities/StocksPaperback • 6 × 9 • 304 ppISBN-13: 978-0-07-181802-5ISBN-10/MHID: 0-07-181802-2$18.00TR ($18.95 CAD) 10 illustrations

z Fal l 2013 z McGraw-Hi l l z Business26

money GoDSInside the Federal Reserve During Booms and Busts— What You Don’t Know About the Most Important Institution in the u.S.Anthony Crescenzi (Newport Beach, CA)

The most reasoned—and positive—assessment to date of the impact the Federal Reserve has on markets, investing, and American lives

One of the most controversial of all government organizations, the Federal Reserve inflames passions on both sides of the political aisle.

In this response to Ron Paul’s scathing denouncement of the Fed in his book End of the Fed, one of today’s leading finance experts, Anthony Crescenzi, presents a calm, considered argument that the Fed has more often than not acted decisively for the good of the country.

Money Gods traces the history of the Fed, the role it plays in the financial system, how it formulates and implements policies, and the effect it has on the investments of americans at large.

• This is an important and unique new look at the Fed that gives general readers and investors alike the information they need to create more informed decisions and opinions

• Celebrating its 100-year anniversary this year, the Fed will be receiving even more media attention than normal

• Crescenzi is frequently interviewed as an expert market strategist in the Financial Times, The Wall Street Journal, Reuters, and USA Today, and he appears nationally on CNBC and Bloomberg TV

Anthony Crescenzi (Newport Beach, CA) is Senior Vice President, Market Strategist, and Portfolio Manager at PIMCO. He is the author of The Strategic Bond Investor (0-07-166731-8).

Related McGraw-Hill Title:

Fleckenstein and Sheehan: Greenspan’s Bubbles978-0-07-159158-4 • 0-07-159158-3 • Hardcover • $21.85TR

D e c e m b e rFinanceHardcover • 6 × 9 • 192 ppISBN-13: 978-0-07-181114-9ISBN-10/MHID: 0-07-181114-1$30.00TR ($31.95 CAD)

PrOMOTIONAl CAMPAIgN:

•  Online review and Feature Campaign

•  10 Nationwide Speaking Appearances

•  Social Media Campaign

•  Mcgraw-Hill Enewsletter Campaign

Why the Federal Reserve is one of America’s greatest assets—by PIMCO Senior VP Anthony Crescenzi

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 27

The TalenT equaTionBig Data Strategies for Navigating the Skills Gap and Building a Competitive WorkforceMatt Ferguson (Chicago, IL), Lorin M. Hitt (Philadelphia, PA), and Prasanna Tambe (New York, NY)

From the CEO of CareerBuilder.com, the world’s #1 online recruiting company—a big data-driven solution business leaders can use to develop a powerful, effective hiring strategy

• Gives top-level managers and HR professionals the insight and data they need to fill the “skills gap”—one of the most prevalent issues businesses are facing today

• Based on original, big data research, including more than 33 million resumes, conducted by CareerBuilder.com; coauthors Hitt and Tambe are top educators in this field at Wharton and Stern School of Business, respectively

• CareerBuilder.com works with 94 percent of Fortune 500 companies, operates in 22 countries, and is routinely cited as the leading authority employment in all media; the company will actively promote the book on its website and through email and social media campaigns

Related McGraw-Hill Title:

Berger: The Talent Management Handbook978-0-07-173905-4 • 0-07-173905-X • Hardcover • $60.00TR

n O v e m b e rManagementHardcover • 6 × 9 • 288 ppISBN-13: 978-0-07-182712-6ISBN-10/MHID: 0-07-182712-9$28.00TR ($29.95 CAD)

z Fal l 2013 z McGraw-Hi l l z Business28

THINKERS50 INNOVATIONStuart Crainer (Berkshire, United Kingdom), Des Dearlove

Knowledge CapitalISBN-13: 978-0-07-182781-2 • 0-07-182781-1

THINKERS50 LEADERSHIPStuart Crainer (Berkshire, United Kingdom), Des Dearlove

Leadership978-0-07-182751-5 • 0-07-182751-X

THINKERS50 MANAGEMENTStuart Crainer (Berkshire, United Kingdom), Des Dearlove

Management978-0-07-182783-6 • 0-07-182783-8

THINKERS50 STRATEGYStuart Crainer (Berkshire, United Kingdom), Des Dearlove

Strategic Planning978-0-07-182786-7 • 0-07-182786-2

Led by its biennial flagship list of the world’s most influential business thought leaders, the Thinkers50 is one of the most globally recognized business brands.

Our exclusive four-volume Thinkers50 series delivers the latest concepts and theories on the topics of Management, Leadership, Strategy, and Innovation. Business leaders will find the most current thinking from such business luminaries as:

• Ram Charan

• Clay Christensen

• Richard D’Aveni

• Marshall Goldsmith

• Vijay Govindarajan

• Lynda Gratton

• Gary Hamel

• Rosabeth Moss Kanter

• Philip Kotler

• Nirmalya Kumar

• Roger Martin

• Henry Mintzberg

• Kenichi Ohmae

• Tom Peters

• Don Tapscott

• Fons Trompenaars

• Dave Ulrich

T H E T H I N K E R S 5 0 F U T U R E O F B U S I N E S S S E R I E S

n O v e m b e rEach book: Paperback • 6 × 9 • 240 pp • 15 illustrations • $22.00TR ($22.95 CAD)

N:

•  National Publicity

•  November london Awards Announcement

•  Social Media Campaign

•  Mcgraw-Hill eNewsletter Campaign

•  Thinkers50 enewsletter outreach

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 29

SKIllS FOr NEw MANAgErS, SECOND EDITIONMorey Stettner (Silver Spring, MD)

Management • 192 pp978-0-07-182714-0 • 0-07-182714-5Previous ISBNs: 2000 • 978-0-07-135618-3 • 0-07-135618-5

PrOJECT MANAgEMENT, SECOND EDITIONGary R. Heerkens (Rochester, NY)

Project Management • 272 pp978-0-07-181848-3 • 0-07-181848-0Previous ISBNs: 2002 • 978-0-07-137952-6 • 0-07-137952-5

All ABOUT VAlUE INVESTINgEsme E. Faerber (Bryn Mawr, PA)

n O v e m b e rInvestments & Securities • Paperback • 6 × 9 • 288 pp978-0-07-181112-5 • 0-07-181112-5 • $22.00TR ($22.95 CAD)50 illustrations

All ABOUT lOw VOlATIlITY INVESTINgPeter Sander (Granite Bay, CA)

D e c e m b e rInvestments & Securities • Paperback • 6 × 9 • 240 pp978-0-07-181984-8 • 0-07-181984-3 • $22.00TR ($22.95 CAD)

B r i e F C a S e B o o k S

a l l a B o u T B o o k S

Briefcase Books—the quick-reference series for managers on the go!

Strategic investing made easy—read all about it!

n O v e m b e rEach book: Paperback • 6 × 9 • $17.00TR ($17.95 CAD)

More than 700,000 sold in the series!

More than 375,000 sold in the series!

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 31

CreaTe your FuTure The peTer DruCker WayHow to Develop and Apply a Forward-Focused MindsetBruce Rosenstein (Bethesda, MD)

The executive’s handbook to using the “future-oriented mindset” of Peter Drucker—the Father of Modern Management—to achieve success in business

• An acknowledged authority on Peter Drucker helps business leaders discover disruptive trends occurring now and use this knowledge to steer their organization to success

• Includes never-before-published material from interviews the author personally conducted with Drucker shortly before Drucker’s death in 2005; Rosenstein has written extensively about Drucker for USA Today and other publications and maintains solid a connection with the Drucker Institute and the Drucker School

• This concise, hands-on guide includes chapter-ending checklists to motivate readers to stay focused on the tips, skills, and tasks outlined

Related McGraw-Hill Title:

Drucker: The Drucker Lectures978-0-07-170045-0 • 0-07-170045-5 • Hardcover • $29.95TR

n O v e m b e rManagementHardcover • 6 × 9 • 208 ppISBN-13: 978-0-07-182080-6ISBN-10/MHID: 0-07-182080-9$28.00TR ($29.95 CAD)

z Fal l 2013 z McGraw-Hi l l z Business32

KEYNES’S WAY TO WEALTHTimeless Successful Investment Lessons from the Great EconomistJohn F. Wasik (Chicago, IL)

The winning strategies John Maynard Keynes used to become one of the greatest stock investors of his time—and how investors of all levels can replicate his success

• Unknown to many, one of the most influential economists of the 20th Century was also a savvy investor who financially advised Winston Churchill and FDR; this book puts Keynes’s approach into actionable steps anyone can use to succeed in stocks, bonds, and other investments

• Frequently referred to by many of today’s leading figures—including Paul Krugman and President Obama—Keynesian economics is experiencing a renaissance in the public sphere

• A former personal finance columnist for Bloomberg News, Wasik has been interviewed on NBC, PBS, NPR/Marketplace, CNBC, MSNBC, FOX, Bloomberg TV/Radio, and many other outlets

Related McGraw-Hill Title:

Minsky: John Maynard Keynes978-0-07-159301-4 • 0-07-159301-2 • Paperback • $24.95TR

n O v e m b e rPersonal Finance/InvestingHardcover • 6 × 9 • 208 ppISBN-13: 978-0-07-181547-5ISBN-10/MHID: 0-07-181547-3$27.00TR ($28.95 CAD) 30 illustrations

The Warren BuFFeTT philoSophy oF inveSTmenTHow a Combination of Value Investing and Smart Acquisitions Drives Extraordinary SuccessElena Chirkova (Moscow, Russian Federation)

The secret behind Buffett’s 20% return rate over 60 years is finally revealed—and how any investor can replicate his success

• Chirkova reveals for the first time how the world’s #1 investor combines his trademark value investing with a unique approach to mergers and acquisitions

• Originally titled Warren Buffett’s Philosophy of Investment, this book was first published in Russia and quickly became a bestseller

• Chirkova is a professor of finance in the Higher School for Economics in Moscow and was previously Head of Corporate finance for Deloitte’s office in Russia; on 1997, she was named a Fulbright Scholar in the Economics department at Harvard

Related McGraw-Hill Title:

Searcy: How to Close a Deal Like Warren Buffett978-0-07-180165-2 • 0-07-180165-0 • Hardcover • $22.00TR

D e c e m b e rPersonal Finance/InvestingHardcover • 6 × 9 • 288 ppISBN-13: 978-0-07-181932-9ISBN-10/MHID: 0-07-181932-0$28.00TR ($29.95 CAD)

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 33

ValuinG Small BuSineSSeSShannon P. Pratt (Portland, OR)

An updated edition of the bestselling guide to valuing everything from mom and pop stores to businesses worth $5 million or more

• Takes valuation professionals and small business owners step-by-step through the process of determining the exact worth of a company using the most up-to-date methods and resources available

• Includes new or revised chapters on valuation for estate plans, employee stock ownership plans, and corporate partnership dissolutions/buyouts

• Shannon Pratt teaches business valuation courses for the American Society of Appraisers, the American Institute of Certified Public Accountants, and the Association of Mergers & Acquisitions Advisors, and he frequently speaks on the subject at national legal, professional, and trade associations

Related McGraw-Hill Title:

Pratt: Valuing a Business, Fifth Edition978-0-07-144180-3 • 0-07-144180-8 • Hardcover • $99.95TR

D e c e m b e rCorporate FinanceHardcover • 6 × 9 • 608 ppISBN-13: 978-0-07-180761-6ISBN-10/MHID: 0-07-180761-6$120.00TR ($126.95 CAD) 75 illustrations

ValuinG proFeSSional praCTiCeSShannon P. Pratt (Portland, OR)

The go-to guide for appraisers, attorneys, and CPAs tasked with analyzing the worth of any professional practice

• The new edition of this industry staple provides the most current best practices for evaluating any professional service corporation (PC), professional service limited liability company (PLLC), or registered limited liability partnership (LLP)

• Contains brand-new material on discounts for lack of marketability, public company data, comparative transaction databases, and alternative dispute resolution

• Case studies of successful valuation processes illustrate how and why the methods outlined in the book are the most effective available

Related McGraw-Hill Title:

Pratt: Valuing a Business, Fifth Edition978-0-07-144180-3 • 0-07-144180-8 • Hardcover • $99.95TR

D e c e m b e rCorporate FinanceHardcover • 6 × 9 • 608 ppISBN-13: 978-0-07-180769-2ISBN-10/MHID: 0-07-180769-1$120.00TR ($126.95 CAD) 75 illustrations

z Fal l 2013 z McGraw-Hi l l z Business34

The CleVelanD CliniC WayLessons in Excellence from One of the World’s Leading health Care organizationsToby Cosgrove, MD (Cleveland, OH)

The most remarkable success story in U.S. healthcare—sure to draw widespread attention from business leaders seeking solutions to tough challenges

Cleveland Clinic is efficient, productive, and affordable . . . and still provides an extraordinarily high level of medical care—making it the standout organization in U.S. healthcare. In this groundbreaking book, the man who leads this global organization, Dr. Toby Cosgrove, reveals the secrets of how the clinic works so well in stark contrast to such a dysfunctional national healthcare system. The Cleveland Clinic Way gives leaders lessons they can apply to their own organizations to drive success, and it empowers average Americans to make more informed healthcare decisions.

• In 2009, President Obama met with Dr. Cosgrove when he visited Cleveland Clinic because, in his own words, he wanted “to see why their system works so well”

• Cosgrove provides eight key trends that will increasingly define 21st Century medicine

• To promote the book, Cleveland Clinic will leverage its long-term relationships with all the major media outlets, including ABC, CBS, NBC, CNN, FOx, and virtually all the top newspapers and business publications

• Dr. Cosgrove has been featured in Time, Newsweek, The New York Times, and The Washington Post

Toby Cosgrove, MD, (Cleveland, OH) is president and Ceo of Cleveland Clinic, a $5 billion healthcare system composed of Cleveland Clinic, nine community hospitals, 15 family health and ambulatory services, and other clinics around the world.

Related McGraw-Hill Titles:

Christensen: The Innovator’s Prescription978-0-07-159208-6 • 0-07-159208-3 • Hardcover • $35.00TR

Berry and Seltman: Management Lessons from Mayo Clinic978-0-07-159073-0 • 0-07-159073-0 • Hardcover • $27.95TR

D e c e m b e rManagementHardcover • 6 × 9 • 240 ppISBN-13: 978-0-07-182724-9ISBN-10/MHID: 0-07-182724-2$30.00TR

N

radio Satellite Tour

•  10 Nationwide Speaking Appearances

•  National Advertising Campaign

•  Social Media Campaign

•  Mcgraw-Hill Enewsletter Campaign

•  ClevelandClinic.org (outreach to 30 million unique visitors)

“ Cleveland Clinic [is] one of the best health-care systems in the world.” —President Barack Obama

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 35

TarGeT opporTuniTy SellinGTop Sales Performers Reveal What Really WorksNicholas A.C. Read (Cary, NC)

Distilled from best practices of the world’s top sales organizations—a proven method for seizing opportunities in every stage of a sale

• Read’s model—called The Sales Expansion Loop—assigns Marketing, Sales, Management, and Service coordinated roles for targeting sales opportunities throughout every stage of a long-lead sale

• Salespeople get free access to an online sales tool enabling them to track where they are on the Sales Expansion Loop for each client they are working with

• The Sales Expansion Loop is based on first-hand interviews with hundreds of sales professionals around the world about what really works for them

Related McGraw-Hill Title:

Page: Hope is Not a Strategy978-0-07-141871-3 • 0-07-141871-7 • Paperback • $18.95TR

D e c e m b e rSales & SellingHardcover • 6 × 9 • 288 ppISBN-13: 978-0-07-177307-2ISBN-10/MHID: 0-07-177307-X$28.00TR ($29.95 CAD) 20 illustrations

BreakThrouGh CommuniCaTionA Powerful 4-Step Process for Overcoming Resistance and Getting ResultsHarrison Monarth (New York, NY)

New York Times bestselling author Harrison Monarth gives a proven four-step communications program that cuts through resistance, fosters collaboration, and drives positive results

• Provides easy-to-implement strategies for virtually any business situation, giving readers the ability to rise above and take charge in what would otherwise be a confusing, even chaotic verbal exchange—one-on-one or within a group

• Monarth is one of today’s top leadership coaches; he has personally coached members of the U.S. Senate and Congress, as well as execs from GM, GE, Pepsi, The Ritz-Carlton, Merrill Lynch, Northrop Grumman, HP, Hertz, and many other major corporations

• Author of the NYT bestselling The Confident Speaker (0-07-148149-4), Monarth regularly contributes to Fortune.com and Salary.com, which reach millions of readers each month

Also by Harrison Monarth:

The Confident Speaker978-0-07-148149-6 • 0-07-148149-4 • Paperback • $18.95TR

D e c e m b e rBusiness CommunicationPaperback • 6 × 9 • 256 ppISBN-13: 978-0-07-182880-2ISBN-10/MHID: 0-07-182880-X$22.00TR ($22.95 CAD)

z Fal l 2013 z McGraw-Hi l l z Business36

WhaT To Say in eVery JoB inTerVieWHow to Understand What Managers are Really Asking and Give the Answers that Land the JobCarole Martin (San Diego, CA)

”Tell me about yourself . . .” How to decode the hidden meaning behind every interview question and prepare the perfect answer to land the job

• Reveals how to read between the lines of every question interviewers ask (i.e., “How long have you been looking for a job?” means “Is there something wrong with you that other employers have picked up on?”) and provides clear answers to each one

• Readers are taught to spot the critical factor interviewers seek with each question and present themselves in the best possible way—from touting communication skills to displaying enthusiasm to focusing on decision making skills

• Author of Boost Your Interview IQ (0-07-179746-7), Martin has been quoted as an expert in The New York Times, Los Angeles Times, Men’s Health, Smart Money, Self, Parents, Details, and other publications

Related McGraw-Hill Title:

Kador: 301 Best Questions to Ask on Your Interview, Second Edition978-0-07-173888-0 • 0-07-173888-6 • Paperback • $14.95TR

D e c e m b e rCareers/Job HuntingPaperback • 6 × 9 • 224 ppISBN-13: 978-0-07-181800-1ISBN-10/MHID: 0-07-181800-6$16.00TR ($16.95 CAD)

The CuSTomer CulTure imperaTiVeA Leader’s Guide to Building a Customer-Centric Culture that Drives Superior PerformanceChristopher Brown (Monterey, CA) and Linden Brown (Monterey, CA)

A proven plan business leaders can implement to create the kind of culture that has made Toyota, Apple, Zappos, and IBM the leaders of their industries

• Unlike other “soft” guides on the subject, this is a research-based how-to manual providing diagnostic tools and actionable advice for making measurable cultural improvements in any organization

• Includes case studies of customer-centric companies, such as BestBuy, AOL, and Ford and interviews with executives who have spearheaded culture improvements, such as Tony Collins (CEO, Virgin Trains) and Lance Uggla (CEO, Markit)

• The authors are marketing experts who maintain busy speaking schedules, during which they will promote the book; their consulting clients include IBM, Pfizer, Speedo, DuPont, Chevron, HP, Abbot, and Blue Shield

Related McGraw-Hill Title:

Michelli: The Zappos Experience978-0-07-174958-9 • 0-07-174958-6 • Hardcover • $25.00TR

D e c e m b e rLeadershipHardcover • 6 × 9 • 208 ppISBN-13: 978-0-07-182114-8ISBN-10/MHID: 0-07-182114-7$28.00TR ($28.95 CAD)

Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 37

T

($28.95 CAD)

Tail riSk heDGinGHow to Profit from Volatility During Tail Risk Events in Equity and Credit MarketsVineer Bhansali (Newport Beach, CA)

PIMCO VP Vineer Bhansali gives advanced investors the proven advice and tools they need to protect themselves from the next financial catastrophe

• One of investors’ greatest concerns since the global financial crisis are the unpredictable, worst-case-scenario events that occur on tail of the bell curves they analyze; this guide provides actionable steps investors can take to hedge their portfolios against these tail risks

• Bhansali provides a rare, inside look at the way PIMCO approaches tail risk hedging—providing the first clear, concise, and focused approach to the technique

• Coauthor of Fixed Income Finance (0-07-162370-1), Bhansali is the executive vice president, portfolio manager, and firm-wide head of analytics for portfolio management at pimCo

Related McGraw-Hill Title:

Bhansali: Bond Portfolio Investing and Risk Management978-0-07-162370-4 • 0-07-162370-1 • Hardcover • $95.00TR

O c t O b e rCorporate FinanceHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-179175-5ISBN-10/MHID: 0-07-179175-2$95.00PT ($100.95 CAD) 20 illustrations

Professional Business

38 z Fal l 2013 z McGraw-Hi l l z Professional Business

ART OF BANK M&ABuying, Selling, Merging, and Investing in Regulated Financial Institutions in the new environmentAlexandra Lajoux (Alexandria, VA), Heath P. Tarbert

The knowledge and skills M&A practitioners need to ensure transactions in the increasingly regulated banking industry work out for everyone involved

• Because banking institutions are subject to greater government than other businesses, specialized knowledge is needed to conduct a successful M&A; this advanced guide provides practitioners with everything they need to know

• Provides the most up-to-date information, guidelines, and strategies, paying special attention to the Dodd-Frank Act, which has virtually transformed the landscape of banking and financial institutions

• Authors are well-known experts in the field: Lajoux is Chief Knowledge Officer at the National Association of Corporate Directors; Tarbert leads the Financial Institutions Regulatory group at the international law firm of Weil, Gotshal & Manages LLP

Related McGraw-Hill Title:

Reed Lajoux: The Art of M&A Integration, Second Edition 978-0-07-144810-9 • 0-07-144810-1 • Hardcover • $55.00TR

n O v e m b e rFinanceHardcover • 6 × 9 • 384 ppISBN-13: 978-0-07-179956-0ISBN-10/MHID: 0-07-179956-7$75.00PT ($79.95 CAD) 50 illustrations

ellioTT Wave TeChniqueS SimpliFieDHow to Use the Probability Matrix to Profit on More TradesBennett McDowell (San Diego, CA)

An expert on one of today’s most powerful market indicators gives traders and hedge fund managers the forecasting skills they need to draw huge returns

• Famous in the investing world for predicting the 2000 tech bust, the 2003 recovery, and the 2008 collapse, McDowell reveals the ins and outs of the wildly successful system used to do it all

• The Elliott Wave is a form of technical analysis used to analyze market cycles and forecast trends in mass investor psychology, highs and lows in prices, and other collective factors

• Conducting approximately five investing education events per week, the author makes live appearances at TradeStation Securities, eSignal, Ninja Trader, MoneyShow.com, Trader Kingdom, and many more online and live events

Related McGraw-Hill Title:

Bollinger: Bollinger on Bollinger Bands978-0-07-137368-5 • 0-07-137368-3 • Hardcover • $49.95TR

n O v e m b e rFinanceHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-181930-5ISBN-10/MHID: 0-07-181930-4$70.00PT ($73.95 CAD) 10 illustrations

39Professional Business z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z

inveSTinG in CreDiT heDGe FunDSAn In-Depth guide to Building Your Portfolio and Profiting from the Credit MarketPutri Pascualy (Newport Coast, CA)

A credit strategist at hedge fund giant PAAMCO gives high-level investors the tools for taking advantage of hedge fund profitability while mitigating risk

• Reveals tried-and-true techniques for profiting from the inefficiencies of the global credit market by analyzing the risk/reward characteristics of credit hedge funds and improving portfolio management skills

• A fast-growing industry: Prequin, a leading source for investment data, reports that more than 38% of institutional hedge fund investors plan to increase hedge funds in the coming years

• Pascualy has close affiliations with the CFA, CAIA, 85 Broads, and 100 Women in Hedge Funds, through which she will actively promote the book; her media platform includes interviews and articles with The Wall Street Journal, Bloomberg News, Pension and Investments, and HFM Week

Related McGraw-Hill Title:

Ganguin: Standard &Poor’s Fundamentals of Corporate Credit Analysis978-0-07-144163-6 • 0-07-144163-8 • Hardcover • $75.00TR

n O v e m b e rCorporate FinanceHardcover • 6 × 9 • 224 ppISBN-13: 978-0-07-182903-8ISBN-10/MHID: 0-07-182903-2$90.00IB ($94.95 CAD)

VALENTINE: BEST PRACTICES FOR EQUITY reSearCh analySTS978-0-07-173638-1 • 0-07-173638-7 • $85.00PT

FABOZZI AND MANN: HANDBOOK OF FIXED INCOME SECURITIES, EIGHTH EDITION978-0-07-176846-7 • 0-07-176846-7 • $150.00PT

BERGER AND BERGER: TALENT MANAGEMENT HANDBOOK, SECOND EDITION 978-0-07-173905-4 • 0-07-173905-X • $60.00PT

MAXWELL AND SHENKMAN: LEVERAGED FinanCial markeTS978-0-07-174668-7 • 0-07-174668-4 • $85.00PT

DERMINE: BANK VALUATION AND VALUE-BASED manaGemenT978-0-07-162499-2 • 0-07-162499-6 • $95.00PT

LAJOUX AND ELSON: ART OF M&A DUE DILIGENCE, SeConD eDiTion978-0-07-162936-2 • 0-07-162936-X • $75.00PT

CLAUSS: CORPORATE FINANCIAL ANALYSIS WITH miCroSoFT exCel978-0-07-162885-3 • 0-07-162885-1 • $79.00PT

CHRISTOPHERSON, CARINO, AND FERSON: PORTFOLIO perFormanCe meaSuremenT anD BenChmarkinG978-0-07-149665-0 • 0-07-149665-3 • $99.00PT

KELLEHER: EQUITY VALUATION FOR ANALYSTS anD inveSTorS978-0-07-163923-1 • 0-07-163923-3 • $75.00PT

BHANSALI: BOND PORTFOLIO INVESTING AND riSk manaGemenT978-0-07-162370-4 • 0-07-162370-1 • $95.00PT

more TiTleS From The leaDinG minDS in hiGh-level FinanCe anD inveSTinG

40 z Fal l 2013 z McGraw-Hi l l

Sea KayaKer’S More Deep TroubleChristopher Cunningham (Seattle, Washington)

Gripping stories of what can happen when safety is left on shore

• 27 stories of kayaking accidents that could have been avoided

• Edited by Christopher Cunningham, a recognized authority on sea kayaking

• Follow-up to Sea Kayaker’s Deep Trouble, which sold more than 26,000 copies

• Includes advice, tips and perspective from the new generation of cruising kayakers

“The most interesting and relevant book yet on sea kayaking.”

—Cathy Chute, Paddler

Related McGraw-Hill Titles:

Cunningham: Sea Kayaker’s Deep Trouble978-0-07-008499-5 • 0-07-008499-8 • Paperback • $16.95TR

Ange: Diver Down978-0-07-144572-6 • 0-07-144572-2 • Paperback • $15.95TR

S e p t e m b e rSports & Recreation/KayakingPaperback • 5H × 8H • 256 ppISBN-13: 978-0-07-177009-5ISBN-10/MHID: 0-07-177009-7$18.00TR ($18.95 CAD) 35 illustrations

SaIlIng a SErIouS oCEanSailboats, Storms, Stories, and lessons learned from 30 Years at SeaJohn Kretschmer (Ft. Lauderdale, FL)

Expert John Kretschmer helps readers choose the right vessel for an ocean crossing, shares what to expect, and shows them how to sail safely

• This book is not only an authoritative guide to the realities of passagemaking, but a manual for handling oneself and one’s crew at sea in heavy weather

• John Kretschmer’s clients and workshop participants pay him a lot of money to lead them to the best boats for long-distance cruising. now he’s offering that expertise for just $24

“ . . . thoroughly entertaining, well-seasoned, and philosophical . . . a gift to us all.”—Tania aebi, author of Maiden Voyage

Related McGraw-Hill Titles:

Calder: Nigel Calder’s Cruising Handbook978-0-07-135099-0 • 0-07-135099-3 • Hardcover • $49.95TR

Kretschmer: At the Mercy of the Sea978-0-07-149887-6 • 0-07-149887-7 • Paperback • $17.00TR

O c t O b e rSports & Recreation/SailingHardcover • 6 × 9 • 256 ppISBN-13: 978-0-07-170440-3ISBN-10/MHID: 0-07-170440-X$24.00TR ($25.95 CAD) 35 photos and illustrations

Consumer

41Consumer z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z

MarlInSpIKE SaIlor’S KnoTS and CraFTSa Step-by-Step guide to Tying Classic Sailor’s Knots to Create, adorn, and Show offBarbara Merry (Wakefield, RI)

Dozens of decorative projects based on the sailor’s art of ropework

• Step-by-step instructions and graphics laid out in clean, easy-to-follow spreads

• More than 30 core projects, with ideas and suggestions for other places to adapt the instructions

• readers save hundreds of dollars by constructing their own sleeping hammocks, bags to carry provisions home from the farmer’s market, or a collar for the dog

Related McGraw-Hill Titles:

Jarman: Knots & Splices978-0-07-147466-5 • 0-07-147466-8 • Paperback • $9.00TR

Merry: The Splicing Handbook978-0-07-173604-6 • 0-07-173604-2 • Paperback • $20.00TR

N O v e m b e rSports & Recreation/SailingPaperback • 8H × 10M • 112 ppISBN-13: 978-0-07-178998-1ISBN-10/MHID: 0-07-178998-7$18.00TR ($18.95 CAD) 120 illustrations

r E v I S E d E d I T I o n

radar For MarInErSDavid Burch (Seattle, WA)

What professional and casual boaters need to know about the latest kinds of radar

• a succinct, up-to-date, and cost effective package to unlock the full potential of radar

• In-depth, coherent explanations of how to read a radar

• numerous photos and illustrations to clearly teach how best to set up, calibrate, maneuver, and navigate and pilot using radar

• updated information on broadband radar

Related McGraw-Hill Titles:

Sweet: The Weekend Navigator978-0-07-175996-0 • 0-07-175996-4 • Paperback • $25.00TR

Sweet: GPS for Mariners, Second Edition978-0-07-171399-3 • 0-07-171399-9 • Paperback • $20.00TR

m a ySports & RecreationPaperback • 7K × 9G • 256 ppISBN-13: 978-0-07-183039-3ISBN-10/MHID: 0-07-183039-1$22.00TR ($22.95CAN)

Previous ISBNs: 2005 • 978-0-07-139867-1 • 0-07-139867-8100 illustrations

42 z Fal l 2013 z McGraw-Hi l l z Consumer

n E W E d I T I o n

ThE dIvorCE organIzEr and plannErBrette McWhorter Sember, JD (Clarence, NY)

A complete organizing guide to working through a divorce, saving money on attorney costs, and shortening the divorce process

• an authoritative guide to help readers manage divorce and get what they want—while keeping their legal expenses to a minimum

• new edition updates the material for today’s world, including topics like electronic court filings, online case tracking, documents and evidence in electronic formats, management of social media and blogs, and more

• nEW companion Cd-roM contains all forms and checklists from the book

m a r c hSelf Help • Paperback • 7K × 9G • 208 pp • One CD-ROM978-0-07-182997-7 • 0-07-182997-0 • $22.00 ($22.95 CAN)Previous ISBNs: 2004 • 978-0-07-142961-0 • 0-07-142961-1

z Fal l 2013 z McGraw-Hi l l z Education54

sChauM’s ouTline of frenCh graMMar, sixTh ediTionMary Crocker

408 pp • 978-0-07-182898-7 • 0-07-182898-2Previous ISBNs: 978-0-07-154605-8 • 0-07-154605-7

sChauM’s ouTline of frenCh voCabulary, fourTh ediTionMary Crocker

456 pp • 978-0-07-182838-3 • 0-07-182838-9Previous ISBNs: 978-0-07-154607-2 • 0-07-154607-3

sChauM’s ouTline of sPanish graMMar, sixTh ediTionConrad Schmitt

224 pp • ISBN-13: • ISBN-10/MHID:Previous ISBNs: 978-0-07-154395-8 • 0-07-154395-3

sChauM’s ouTline of sPanish voCabulary, fourTh ediTionConrad Schmitt

288 pp • 978-0-07-183029-4 • 0-07-183029-4Previous ISBNs: 978-0-07-154391-0 • 0-7-154391-0

S e p t e m b e rEach book: Paperback • 8H × 11 • $20.00TP ($20.95 CAD)

Education z Access the catalog onl ine at www.mhprofessional .com/ecatalogs z 55

sChauM’s ouTline of eleCTriC CirCuiTs, sixTh ediTionMahmood Nahvi, PhD, and Joseph A. Edmimister, MSE, JD

400 pp • ISBN-13: • ISBN-10/MHIDPrevious ISBNs: 978-0-07-163372-7 • 0-07-163372-3

sChauM’s ouTline of eleCTroMagneTiCs, fourTh ediTionJoseph A. Edminister

338 pp • ISBN-13: • ISBN-10/MHIDPrevious ISBNs: 978-0-07-163235-5 • 0-07-163235-2

sChauM’s ouTline of feedbaCk and ConTrol sysTeMs, Third ediTionJoseph J. DiStephano, PhD, Allen J. Stubberud, PhD., and Ivan J. Williams, PhD

496 pp • ISBN-13: • ISBN-10/MHIDPrevious ISBNs: 978-0-07-176512-7 • 0-07-176512-2

sChauM’s ouTline of fluid MeChaniCs and hydrauliCs, fourTh ediTionR. V. Giles, J. B. Evett, and C. Liu

378 pp • ISBN-13: • ISBN-10/MHIDPrevious ISBNs: 978-0-07-161164-0 • 0-07-161164-9

sChauM’s ouTline of signals and sysTeMs, Third ediTionHwei P. Hsu, PhD

466 pp • ISBN-13: • ISBN-10/MHIDPrevious ISBNs: 978-0-07-163472-4 • 0-07-163472-X

sChauM’s ouTline of sTrengTh of MaTerials, sixTh ediTionWilliam Nash, PhD., and Merle Potter, PhD

474 pp • ISBN-13: • ISBN-10/MHIDPrevious ISBNs: 978-0-07-046617-3 • 0-07-046617-3

sChauM’s ouTline of TherModynaMiCs for engineers, Third ediTionMerle C. Potter and Craig W. Somerton

406 pp • ISBN-13: • ISBN-10/MHIDPrevious ISBNs: 978-0-07-161167-1 • 0-07-161167-3

Online videos offer problem-solving instruction

N O v e m b e rEach book: Paperback • 8H × 11 • $22.00TP ($22.95 CAD)

McGRAW-HILL TRADE SUMMER 2013 TITLES

Maximum Success with LinkedIn January 2013 Dan Sherman (007-181233-4) 272 pages LinkedIn expert Dan Sherman shows business professionals and entrepreneurs how to leverage the power of LinkedIn, the world’s largest professional network, for all their business purposes. A step-by-step guide to using LinkedIn to connect with customers and investors; attract opportunities for more work, lucrative partnerships, and media exposure; hire qualified employees; find the perfect job; and much more. Rights licensed: Portuguese-world (M.Books);

Leadership Sustainability April 2013 David Ulrich, Norm Smallwood (007-180852-3) 288 pages Bestselling author David Ulrich gives executives and managers a proven model that guarantees leadership success today, tomorrow- and well into the future. Ulrich is one of the most influential figures in modern HR and leadership; his numerous bestsellers have revolutionized the HR profession by introducing the then-radical idea that HR departments can play a key role in organizational strategy.

What to Say When Things Get Tough May 2013 Leonard S. Greenberger (007-180-643-1) 256 pages A partner at Potomac Communications, one of the largest independently owned PR firms in the country, gives business leaders proven skills for breaking through anyone’s anger and winning their trust in crises large and small. Offers verbal and non-verbal skills based on scientific research and the author’s extensive experience coaching CEOs, high-level government officials, military officers, and trade association leaders to handle public crises in public forums.

The Renaissance Society May 2013 Rolf Jensen (007-180605-9) 240 pages One of the world’s top business futurists gives leaders th4 knowledge they need to survive and thrive. In his groundbreaking bestseller The Dream Society – written 20 years ago - Rolf Jensen predicted the rise of reality TV, movement marketing, and volunteer vacations. Now Jensen turns his attention to the next 20 years. What he envisions is a new “Renaissance” – a period in which the individual’s role will shift more from consumer to creator, much as it did during the European renaissance.

The Dream Society licensed into Chinese Complex; Chinese Simplified; Danish (JP Business); Dutch (Elmar); Estonian (Fontese); Italian (Audino); Japanese (IDG Books); Korean (ReadLead); Russian (Mann, Ivanov & Ferber);

The Patrón Way: From Fantasy to Fortune- April 2013 Lessons on Taking Any Business from Idea to Iconic Brand Ilana Edelstein (007-181764-6) 256 pages The incredible story of the building of the Patrón brand of tequila, as told by the co-founder’s partner, Ilana Edelstein. This is the story of how a billion-dollar business ascended from a forgotten, dusty agave field in Central Mexico—an exciting, inspirational tale that will encourage entrepreneurs and marketers worldwide. Includes Foreword by John Paul DeJoria, co-founder of Patrón and CEO of John Paul Mitchell hair products.

Emotional Vampires at Work: May 2013 Dealing with Bosses and Coworkers Who Drain You Dry Albert J. Bernstein (007-179093-4) 256 pages Whether it’s a coworker, subordinate, customer, or boss, there’s at least one emotional vampire in every office. In Emotional Vampires at Work, psychologist Albert Bernstein shows how to spot and understand these dysfunctional elements in the workplace and provides detailed advice on how to cope with them. Written in a witty and entertaining style, but packed with the expert advice of a clinical psychologist, the book is organized according to general vampire types: Antisocial, Hystrionic, Narcissistc, and

Obsessive-Compulsive. Bernstein’s Emotional Vampires has sold more than 60,000 copies and licensed in 19 languages.

Emotional Vampires licensed into: Arabic (Jarir); Bulgarian (Softpress); Chinese Simplified; Czech (Motto); French-world (L’Homme); German (Redline); Greek (Kedros); Japanese (Kadokawa); Korean (McGraw-Hill); Polish (Bertelsmann Media): Polish-book club (Rebis); Portuguese-world (Campus); Romanian (Amaltea); Russian (Smails); Spanish (Edaf); Turkish (Alfapub); 2/e: Arabic (Jarir); Russian (Sophia); Polish (Rebis);

Loyalty 3.0: May 2013 How Big Data and Gamification are Changing the Rulebook on Customer and Employee Engagement 240 pages Rajat Pahraia (007-181337-3) A top figure in gamification helps business leaders drive engagement, participation, and loyalty with proven new methods. The author is founder of the gamification company Bunchball, listed by Fast Company magazine as # 7 in its roster of top 50 innovative companies. Includes case studies of NBC,Cisco, Zappos, and MTV illustrating how Loyalty 3.0 programs have worked in real life.

The Product Manager’s Survival Guide June 2013 Steven Haines (007-180546-X) 208 pages The essential hands-on guide that shows product managers everything they need to know to be successful in the field. Filled with best practices and on-the-job advice—everything readers need to succeed in their careers and in business.

Taking Your Team to the Top June 2013 How to Build and Manage Great Teams Like the Pros 256 pages Ted Sundquist, Justin Spizman (007-180544-3) Gives leaders of businesses large and small the tools and skills to accurately evaluate new hires from enormous talent pools, quickly and effectively implement them into the organization’s existing team culture, and create a dedicated mission statement to maximize team success. The author is the former general manager for the Denver Broncos football team; the book will provide one-of-a-kind insight and tips from scouts and upper management at the NFL (National Football League).

Overcoming Fake Talk May 2013 John R. Stoker (007-181579-1) 288 pages Practical, proven ways to turn any sensitive, emotional, or confrontational workplace conversation into a positive exchange that benefits all. Provides executives and managers with the skills they need to ensure every conversation is directed toward fostering greater collaboration, increasing mutual respect, and improving organizational performance. The author is a former member of VitalSmarts and the author of Change Anything (Grand Central Publishing).

Make Your Presentations Zoom May 2013 The Prezi Way to Giving Effective, Dynamic, and Awesome Presentations Chris Connick, et al (007-179216-3) 304 pages From the creators of Prezi -- the Ted Talks-backed presentation tool that has over 4.3 million registered users and growing--a comprehensive guide to putting together and delivering visually dynamic, engaging, and memorable presentations, without the confines of slides, used in the traditional linear presentation software like PowerPoint and Keynote.

Strategic Value Investing June 2013 Stephen Horan, et al (007-178166-8) 320 pages A team of CFA educational directors presents an easy-to-understand tutorial on value investing-the preferred method of Graham, Klarman, and Buffett. Includes insights from famous value investors including Benhamin Graham and Warren Buffett.

The Customer Service Solution June 2013 Sriram Dasu, et al (007-180993-7) 288 pages This detailed look into customer psychology gives managers the insight they need to drive profitability by dramatically improving the customer experience. The authors base their findings on behavioral science research first published in Harvard Business Review and MIT’s Sloan Management Review.

The Ultimate Guide to Strategic Marketing July 2013 Robert J. Hamper (007-180909-0) 304 pages The marketing blueprint executives and managers need to drive corporate growth while adapting to the constant change of today’s business landscape. Based on a long-term study of marketing plans, this book provides decision makers the tools they need to overhaul their marketing strategies – not just how to come up with quick-fix solutions. Covers virtually every topic important to marketing executives.

Stop Talking, Start Communicating July 2013 Counterintuitive Secrets to Success in Business and in Life Geoffrey Tumlin (007-181304-7) 256 pages Proven counterintuitive ways any business professional can use to communicate meaningfully and productively in today’s oversaturated digital environment. The author’s counterintuitive but highly effective methods include Don’t Be Yourself (your first communication response is usually your worst), Don’t Solve Problems (resist the urge to handle every issue that comes your way), and Play Dumb (give people an opportunity to self-correct).

NumberSense: How to Use Big Data to Your Advantage July 2013 Kaiser Fung (007-179966-4) 224 pages A practical guide to making simple sense of complex statistics--from the author of Numbers Rule Your World. Unlike Numbers Rule Your World, which was more theoretical, this book describes practical activities readers can undertake to evaluate quantitative claims. Author Kaiser Fung is an adjunct professor at New York University teaching practical statistics. Numbers Rule Your World licensed into: Chinese Complex (Sitak); Chinese

Simplified (McGraw-Hill); English reprint-India (McGraw-Hill); Japanese (Hankyu); Korean (Time Education); Portuguese-Brazil (DVS Editora);

Winning the Loser’s Game, Sixth Edition July 2013 Charles D. Ellis (007-181365-9) 272 pages With refreshing candor and humor, this long-time staple helps individual investors success with their investments and control their financial futures in an economy gone sour. Completely revised and updated, this new edition reveals how stock markets really work and what individuals can and should do to be sure they are long-term winners. Rights licensed for previous editions: Chinese Complex (McGraw-Hill); English

reprint-India (McGraw-Hill); German (Campus Verlag); Japanese (Nikkei); Korean (Joong Ang); Spanish (Planeta);

Strategic Digital Marketing July 2013 Eric Greenberg, Alexander Kates (007-181950-9) 352 pages Offers groundbreaking digital marketing strategies that have been developed and honed over the last several years at Rutgers by training executives from some of the world’s leading brands—helping marketing professionals improve their efforts and drive sales.

Picture Your Business Strategy May 2013 By Christine Chopyak (007-181502-3) 256 pages Reveals how to use simple visual techniques to create business strategy and drive results in any business. Zappos, Google and Microsoft are well-known for using graphic recorders to illustrate meetings. This book will show you how, using the author’s proven strategies—Christine Chopyak is co-owner of the business management consulting company, Alchemy, and teaches classes at Kellogg and MIT.

The Essentials of Business Etiquette August 2013 How to Greet, Eat, and Tweet your Way to Success 256 pages Barbara Pachter (007-1801126-5) Packed with tips and advice on improving behavior when greeting, eating, and managing social media with customers, partners, co-workers, supervisors, and in other business relationships. The author’s previous book, McGraw-Hill’s Business Etiquette (1994), has sold 19,000 copies.

The Respect Effect August 2013 Using the Science of Neuroleadership to Inspire a More Loyal and 224 pages Product Workplace, by Paul Meshanko (007-181609-7) An expert in the field of neuroleadership unveils the science behind employee engagement – helping mangers increase productivity and trust. The book describes how employees’ brains function at peak levels when they sense they are being treated respectfully; the author harnesses these facts to show readers how to create positive situations, avoid negative ones, and build a better work environment.

Vocal Leadership August 2013 7 Minutes a Day to Communication Mastery Arthur Samuel Joseph (007-180771-3) 256 pages A leading communications strategist shows business leaders how to use their voice to guide their company to success. Research shows that the vast majority of impact speakers have in any conversation comes from their vocal tone, not what they say; this book explains how to capitalize on this in any business situation.

Vocal Power August 2013 Harness Your Inner Voice to Conquer Everyday Comunication Challenges by Arthur Samuel Joseph (007-180775-6) 304 pages A simple, reader-friendly guide that teaches anyone how to overcome common fears and hone a speaking voice that people will listen and respond to – in seven easy steps. Includes a series of sound-making and warm-up exercises to deepen and liberate breathing; this results in a clear, commanding voice that earns instant respect from any listener in any situation – from public speaking to stressful social circumstances.

Market-Neutral Trading August 2013 Thomas K. Carr 320 pages From the bestselling “Dr. Stoxx” – the proven 8-point system traders of every level can use to reduce risk and increase returns in any kind of market. Carr is the bestselling author of Trend Trading for a Living and Micro-Trend Trading, which have been licensed into Chinese, Japanese, and Korean.

McGraw-Hill TRADE RECENTLY ANNOUNCED/RECENTLY PUBLISHED TITLES

Tuesday Morning Coaching: Nov. 2012 Eight Simple Truths to Boost Your Career and Your Life David Cottrell (007-180614-8) 160 pages An inspiring business parable for getting people and businesses back on track with common sense leadership. The author’s Monday Morning series with Harper Collins has sold over 200,000 copies and has been translated into 19 languages. Rights licensed: Indonesian (PT Bhuana);

Global HR Competencies Nov. 2012 Dave Ulrich, et al (007-180268-1) 304 pages From a human resources legend - Ulrich is the leading global authority in HR – the definitive best practices for the vast and growing number of HR professionals working around the world. This book covers practices in Asia, Australia, China, Europe, India, Latin America, Middle East, and the U.S. Rights licensed: English reprint-India (McGraw-Hill); Portuguese-world (Bookman);

Make Room for Her Dec. 2012 Rebecca Shambaugh (007-179792-0) 240 pages From in-demand leadership consultant and speaker Rebecca Shambaugh, a guide that shows organizations the critical business reasons for creating a new leadership model that draws on the diverse qualities and talents of women and how to build it. How to Make Money in Stocks: Success Stories Jan. 2013 Amy Smith (007-180944-9) 256 pages The companion to William O’Neil’s bestselling How to Make Money in Stocks, this collection of success stories reveals how investors worldwide have made millions using O’Neil’s proven methodology.

Rights licensed: Korean (ReadingLeader); How to Make Money in Stocks: Getting Started March 2013 Matthew Galgani (007-181011-1) An easy-to-grasp primer that helps investors use O’Neil’s winning CAN SLIM method to earn more profits than ever.

Think, Act, and Invest Like Warren Buffett January 2013 Larry E. Swedroe (007-180995-3) 160 pages A leading investment advisor explains Buffett’s methods, so anyone can replicate them for extraordinary success. A quick, easy-to-read guide for busy investors to the principles they need to boost their investing to new levels of profitability. Rights licensed: Indonesian (Elex Media); Thai (Nation Books);

The 3 Secrets to Effective Time Investment: January 2013 How to Achieve More Success with Less Stress Elizabeth Grace Saunders (007-180881-7) 256 pages Time management skills that work! A proven method for going from stressed and overwhelmed to peaceful and confident in three easy steps: setting priorities, managing expectations, and implementing a routine.

Leadership Lessons from the Cherokee Nation Feb. 2013 Chad “Corntassel” Smith (007-180883-3) 256 pages From the elected chief of the Cherokee Nation (the 2nd largest Native American tribe, with over 300,000 members) comes an inspiring, motivating, non-traditional look at how the author transformed an organization in turmoil and disarray into a functional, progressive business/government entity. This book’s message is a principle-based source of leadership. The Gamification Revolution: Jan. 2013 How Business Leaders Leverage Game Mechanics to Crush the Competition by Gabe Zichermann, Joseline Linder 256 pages Gaming guru Gabe Zichermann explores how the gaming megatrend is impacting business and offers a blueprint leaders can follow to beat the competition at every turn. (‘Gamification’ uses game strategies, tactics, and mechanics for non-game, real-world applications). This book reveals how gaming can be incorporated at a strategic level for engagement, innovation, and growth.

Drucker: A Life in Pictures March 2013 Rick Wartzman (007-170046-3) 204 pages A collection of never-before-published images, papers, and letters of the 20th century’s greatest management thinker, Peter Drucker. The book provides a fascinating look at Drucker’s life. All images are drawn from the Drucker Archive at Claremont University, which will actively promote the book. Author Rick Wartzman is the Executive Director of the Drucker Institute at Clarement University.

Rights Licensed: Chinese Complex (McGraw-Hill); English reprint-India (McGraw-Hill); Inspired People Produce Results March 2013 Jeremy Kingsley (007-180911-2) 192 pages Leadership guru Jeremy Kingsley reveals proven principles managers can use to inspire their employees and ultimately drive better results. The book offers a step-by-step path to effective leadership that is based on passion, purpose, loyalty, understanding, patience, communication, and integrity – all of which lead to the holy grail of leadership: inspiration. “Full of simple truths that apply to everyone in a position of influence…let Jeremy

Kingsley’s words inspire you so you can inspire others.” - Ken Blanchard, coauthor of The One-Minute Manager

Red Thread Thinking March 2013 Debra Kaye (007-180821-3) 288 pages The innovator behind the success of top brands – including the world’s # 1 selling shampoo (Fructis) – helps marketers and entrepreneurs create products that succeed for the long run. Offers a proven method for finding the concealed culture behind consumer behavior, understanding its hidden codes, and catapulting an innovation to iconic status – without the need for high-cost development.

Trade Like a Stock Market Wizard March 2013 Mark Minervini (007-180722-5) 336 pages U.S. Investing Champion Mark Minervini shares the trademarked stock trading system (SEPA) he has used to earn 220% percent for five years straight. Minervini achieved annual returns of 220% for more than five years in succession – the equivalent of a $100,000 account generating $30 million in returns. For sophisticated and active individual investors, money managers, and traders. Social Entrepreneuriship for the 21st Century March 2013 Georgia Levinson Keohane (007-180167-7) 304 pages A former McKinsey consultant’s valuable new insights into social entrepreneurship helps consultants and policymakers direct future efforts for maximum success. The author is a research scholar at Columbia Business School and a Fellow at the Roosevelt Institute.

Born to Blog April 2013 Mark Schaefer (007-18111-8) 144 pages Bestselling author Mark Schaefer (The Tao of Twitter, Return on Influence) presents the blueprint for building and growing business blogs that generate measurable profits. This book is a short and easy guide that any company can use to seize the competitive edge. In 2012, Forbes magazine named Schaefer one of the world’s Top 50 social media influencers.

Think Like a Rock Star April 2013 Mack Collier (007-180609-1) 272 pages What’s better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists. Includes case studies from both the music industry and the business world and provides step-by-step guidelines to show readers how to create passionate advocates for their products. The author is the founder of #Blogchat, the largest chat on Twitter (2 million+ readers reached weekly).

12 Disciplines of Leadership Excellence April 2013 Brian Tracy and Peter Chee (007-180946-5) 240 pages A bestselling author and leadership guru present the 12 disciplines managers must master to lead their organization to excellence. Reveals simple, straightforward principles any business leader can use to make lasting positive changes in his or her organization.

The Magic Question Dec. 2012 David Cottrell (007-180626-4) 112 pages By answering key questions, managers can improve morale, increase job satisfaction, decrease turnover, and have more fun leading. The Magic Question teaches professionals how get their team to ask “How can I help?” by answering the 6 questions employees are always asking (whether managers realize it or not): What is really important, how am I doing? How is our team doing? Do I care? What difference does it make? Am I worth following? When they do, the impossible suddenly becomes possible in the workplace.

“The Magic Question will show you how to be the kind of leader people want to follow. This is a powerful little book.” Ken Blanchard, coauthor of The One Minute Manager Rights licensed: Chinese Complex (McGraw-Hill);

Monopoly, Money, and You April 2013 Philip E. Orbanes (007-180843-4) 288 pages The world authority on Monopoly shows anyone how to become a better analyst, investor, negotiator, or dealmaker using lessons drawn from the iconic board game. The author, Philip Orbanes, served as the chief judge for the U.S. and World Monopoly championships for 15 years; he has the full support of Hasbro, which owns Parker Brothers and Milton Bradley (and Monopoly). He also served as the Director of Creative Development and Senior VP of Research and Development at Parker

Brothers. Monopoly is the single-most popular game of all time: more than 270 million copies have been sold worldwide; national editions are published in more than 60 countries.

Think Like Zuck January 2013 Ekaterina Walter (007-180949-X) 256 pages The simple formula that the Facebook CEO Mark Zuckerberg used to change the world – and how business leaders can use it to achieve similar success. Think Like Zuck answers the question everyone is asking: What did Mark Zuckerberg do right? The book explores the critical elements that drive the success of Facebook and businesses like it. It breaks down the success of Facebook and other successful companies into a formula anyone can easily grasp: the 5 “P’s: Passion, Purpose, People, Platform, Partnerships.” The author has been a featured speaker at Tedx and

is a social media trailblazer at Intel.

Disney U: How Disney University Develops the World’s April 2013 Most Engaged, Loyal, and Customer-Centric Employees 256 pages Doug Lipp (007-180807-8) Leadership lessons from the iconic brand that leaders in any industry can use to drive Disney-style success. An insider look at how Disney University transformed the field of employee training and development. The author is the former head of training at Disney Company; he helped create the first international version of the Disney University as an expatriate manager in Japan at Tokyo Disneyland.

Rights licensed: Japanese (Alphapolis);

Think Like a Rock Star April 2013 Mack Collier (007-180609-1) 272 pages What’s better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists. Includes case studies from both the music industry and the business world and provides step-by-step guidelines to show readers how to create passionate advocates for their products. The author is the founder of #Blogchat, the largest chat on Twitter (2 million+ readers reached weekly).

Influencer, 2/e: The New Science of Leading Change Sept. 2013 Kerry Paterson, et al (007-180886-8) 320 pages Revised and updated! The New York Times bestseller that helps any business leader drive positive change. Features a focused, intensive study of hundreds of change gurus from around the world. The authors are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught over 2 million people and worked with more than 300 of the Fortune 500 companies. The first edition of Influcencer sold 315,000 copies and was translated into 18 languages.

HR From the Outside In July 2012 David Ulrich (007-180266-5) 272 pages From legendary human resources authority and bestselling author Dave Ulrich (The Why of Work: 43,000 copies/WSJ bestseller and HR Transformation: 20,000 copies) comes a global review of human resources competencies that offers a general overview of the developing state of the practice and then goes into detail on how these competencies are being adapted in each part of the world. The chapters will be about HR current practices in Asia, Australia, China, Europe, India, Latin America, Middle East, United States.

Rights licensed: English reprint-India (McGraw-Hill); Danish (GitteMandrup); Portuguese-world (Bookman); Korean (Kyunghyang Media);

Self-Leadership August 2012 A.Bryant, A. Lucia (007-179909-5) 224 pages International consultants Bryant and Kazan offer a unique and compelling look at self-leadership, or the process by which a person intentionally influences themselves and guides their thinking, in order to achieve their business objectives, professional goals, and in turn become more successful, efficient, and effective. With one author in Singapore and one in Brazil, the authors bring an international view to the subject as well as a global platform. When Emerging Markets Rule the World Oct. 2012 Mauro Guillen, Esteban Garcia-Canal (007-179811-0) 240 pages From an award-winning Wharton Professor and consultant to Coca-Cola and Toyota, and an international business expert from a top European business school (University of Oviedo), Why Emerging Markets Will Rule the World is a "Good to Great" style best practices guide from the forefront of the new winners in the global economy. Rights licensed: English reprint-India (McGraw-Hill);

The Lean Turnaround August 2012 Byrne (007-180067-0) 272 pages Art Byrne has accomplished more with lean than any other business leader in this country. He has used this successful business model--the basis for Toyota's success and now the method used in manufacturing, services, and health care--for more than 20 years. (His work at Wiremold is legendary and is the subject of an entire chapter of Womack/Jones' book Lean Thinking. An entire chapter of Gemba Kaizen is devoted to Art Byrne.) At a time when lean titles continue to sell well, and lean practice continues to spread, Art's book delivers first-hand lessons on what lean really is, and how

business leaders can make it work. His book is the first teach this system from the CEO's first-hand perspective. Rights licensed: Chinese Simplified (McGraw-Hill); Polish (Lean Enterprise Institute Polska);

The Fusion Marketing Bible August 2012 Safko (007-180113-8) 256 pages Introduces “tradigital media,” a combination of traditional, digital, and social media marketing all in one. This new, three-dimensional approach to marketing urges readers to pinpoint the most effective elements of their marketing programs and then combine them with the most successful social media marketing strategies, blogging, social media platforms, and microblogging. This approach allows businesses to create successful and efficient combinations of traditional, digital and social media to drive more traffic and increase revenue. Teaches readers how to use social media, leverage

the latest interactive tools and techniques, and discover amazing synergies and opportunities. Rights licensed: Chinese Complex (McGraw-Hill); Chinese Simplified (McGraw-Hill);

How Women Lead August 2012 Hadary (007-178125-0) 272 pages Successful women leaders passing their strategies and knowledge to women who are on their way to leadership positions. The authors share over 20 years of research experience, knowledge, and strategies on what it takes to be a top leader in today’s global market. How Women Lead builds a foundation for women to grow successfully in their careers by offering a road map to success. This book shows women how to integrate their unique leadership strengths with sound business acumen and how to overcome the pitfalls either created by the women themselves or by others. The book

will combine research on women’s leadership with the authors’ practical business experience, as well as the stories of successful women, in an inspirational and motivational tone. Rights licensed: Japanese (Ittosha); Portuguese-world (Saraiva);

Nine Minutes on Monday Sept. 2012 James Robbins (007-180198-7) 256 pages Based on his extremely successful seminar and consulting program of the same name, Robbins offers a simple system to help readers raise productivity, boost morale, and increase employee engagement. The book identifies the nine core needs which, when met, ignite employee performance. Rights licensed: Chinese Complex (Faces Publications); Japanese (Nippon Jitsugyo); Spanish –world (Taller del Éxito);

The Laws of Subtraction Oct. 2012 May (007-179561-8) 208 pages

Outlines seven simple principles for designing more engaging strategies, products, and services in any industry. Dozens of books have been published on the design thinking concept from nearly every angle: process, techniques. Yet there is no simple, prescriptive guiding set of principles for those charged with designing, creating, and delivering maximally engaging, meaningful offerings. The Laws of Subtraction, written by award-winning and bestselling author Matthew E. May, outlines a plan for winning the war on excess in product development, and draws on achieving maximum effect

through minimum means.

Rights licensed: Chinese Simplified (McGraw-Hill);

The Mental Edge in Trading Sept. 2012 Williams (007-179940-0) 224 pages The product of a five-year collaboration between one of the world’s preeminent futures market trader Larry Williams and Dr. Jason Williams, a leading psychiatrist at John Hopkins, The Trading Mental Edge gives investors and traders the essential tools to understand the link between successful trading and personality traits and how to use this information to become make smarter trades. The book includes interviews top traders which will reveal to the reader what the common thread is to be successful in trading.

Rights licensed: Chinese Simplified (McGraw-Hill); Japanese (Pan Rolling);

How to Close a Deal Like Warren Buffett Oct. 2012 Searcy (007-180165-0) 192 pages Deconstructs the Buffett blueprint for deal making and gives readers a wealth of Warren wisdom for closing every deal—an original approach to Buffet that will greatly appeal to his mass of book-buying followers. Where other books focus on Buffett’s investing or general business philosophies, this book’s unique spin looks at how Buffet closes a deal. Succinct pieces of Warren Wisdom through the book make this a fun, engaging package.

Rights licensed: Arabic (Jarir); English reprint-India (McGraw-Hill);

Joe Girard’s 13 Essential Rules of Selling Oct. 2012 Joe Girard (007-179905-2) 256 pages From the bestselling sales author of How to Sell Anything to Anybody and named "The World's Greatest Salesman" by the Guinness Book of World Records, Joe Girard has helped many attain success, not only in the sales profession, but in life as well. With four bestselling books, with over 8 million readers, Girard shows you how you and your people how to do just that in his new book, while making your professional and personal life more fulfilling, more rewarding, and more profitable.

Rights licensed: Chinese Complex (McGraw-Hill); Chinese Simplified (MH); Indonesian (Gramedia); Japanese (Alphapolis); Russian (Popuri);

One Simple Idea for Startups and Entrepreneurs Oct. 2012

Steven Key (007-180044-1) 256 pages From highly successful, award-winning entrepreneur, inventor, and business owner Stephen Key comes the author’s anticipated follow-up to his bestseller One Simple Idea. With One Simple Idea for Startups, the market is even bigger. For every person interested in licensing his or her idea, there are another ten who want to market it, sell it themselves, and create their own independent businesses. Key removes the fear from starting a business and provides entrepreneurs with a step-by-step process for

living that dream of wealth and independence. One Simple Idea licensed into: German (Boersenmedien); Japanese (McGraw-Hill); Korean (KD Books); Portuguese-Brazil (Pensamento-Cultrix);

Drucker on Marketing Sept. 2012 Cohen (007-177862-4) 288 pages “If I’m the father of marketing, than Drucker is the grandfather of marketing” – Philip Kotler Widely considered the Father of Modern Management, Peter Drucker had a less talked about, but equally significant influence on the discipline of marketing. However, much of Drucker’s marketing wisdom has never been organized into a cohesive volume and some has never been seen in print and is relatively unknown. Indeed, Drucker never even wrote a book exclusively on marketing. In DRUCKER ON MARKETING,

Drucker’s first executive PhD student, the author of two previous books on Drucker, winner of the first of the Academy of Marketing Science’s “Great Teachers in Marketing” and a VP of the Peter Drucker Academies of China and Hong Kong, organizes 70 years of Drucker’s genius on marketing and how today’s companies can apply it to today’s markets. Rights licensed: Arabic (Jarir); Chinese Simplified Character (McGraw-Hill); English reprint – India; Japanese (Nikkei BP); Portuguese-world (M Books);

The Chinese Way to Wealth and Prosperity July 2012 Michael Justin Lee (007-178872-7) 224 pages Eight ancient Chinese principles of success – and how any investor can use them to build individual wealth. The author is a Harvard graduate and was the United States Department of Labor’s first Financial Markets Expert in Residence. Rights licensed: Chinese Complex (McGraw-Hill); English reprint-India (McGraw-Hill); Indonesian (PT Bhuana);

Likeable Social Media June 2011 Dave Kerpen (007-176234-5) 256 pages You DO have to be liked by everyone! 18 strategies including case studies for

creating an authentic “brand personality” through Facebook and other social media platforms.

Rights licensed: Chinese Complex (McGraw-Hill); Chinese Simplified (McGraw-Hill); Korean (Dong-a Ilbo); Polish (Helion); Portuguese-Brazil (Editora Fundamento); Russian (Mann, Ivanov & Ferber); Spanish-world (Grupo Anaya); Vietnamese (Alpha)

Likeable Business Oct. 2012 David Kerpen (007-180047-6) 256 pages After Dave Kerpen’s New York Times bestselling book Likeable Social Media, the CEO of Likeable returns with a prescriptive guide to business success—a guide to growing your business by simply being likeable. Learn from the stories of leaders of the world’s biggest brands, such as Zappos CEO Tony Hsieh, and read dozens of real-life case studies from companies who have leveraged principles of likeability successfully .

Rights licensed: Spanish-world (Anaya);

Dealing with People You Can’t Stand, 3/e June 2012 Rick Brinkman, Rick Kirschner (007-178572-8) 288 pages The internationally bestselling classic- updated with three new “can’t stand” personality types. Smart, practical tactics for resolving relationship challenges at work and at home; this new edition adds three new archetypes: Judges, Meddlers, and Martyrs. More than ½ a million copies of Dealing with People You Can’t Stand have been sold. Rights licensed: Arabic (Jarir); Chinese Complex (McGraw-Hill); English reprint-India (McGraw-Hill); Norwegian (Adekvat); Polish (MT Biznes);

Emotional Vampires, 2/e June 2012 Albert J. Bernstein, Ph.D. (007-179095-0) 260 pages The go-to manual for coping effectively with the people who seem to sap every ounce of your energy. The first edition has sold over 50,000 copies and was an international bestseller. New to this edition, other types of ‘vampires’, such as spouses and partners, children and relatives, as sometimes these folks, particularly vampire children, are the most difficult offenders to spot and deal with. Rights licensed (2/e): Arabic (Jarir); Polish (Rebis); Russian (Sophia Publ. Group);

First edition sold into: Arabic (Jarir); Bulgarian (Softpress); Chinese Simplified (McGraw-Hill); Czech (Motto); French-world (L’Homme); German (Redline); Greek (Kedros); Japanese (Kadokawa); Korean (MH); Polish (Bertelsmann Media); Polish-book club (Rebis); Portuguese-world (Campus); Romanian (Amaltea); Russian (Smails); Spanish (Edaf); Turkish (Alfapub)