TRM 472 BUSINESS STRATEGYGroup Members:Gnce MalanYasemin AksoyNee RomanContents1.Introduction2. External Enironment!. Internal Enironment". Identi#cation o$ %ro&lems and 'ey ())ortunities*. %ossi&le +trate,ies-. Recommendation.. Im)lementation /irst 0otel o)ened in 11-12 3oronto2 Canada. Canadian &ased international luxury 0otel mana,ement com)any 4ocated in+ultana0met -* ,uest rooms 4uxury c0ain &outi5ue 0otelExternal EnironmentECONOMIC ENVIRONMENTInternational tourism 0ad recoered 6it0 t0e ,ro6t0 o$ .7 in 2818.9ncertainty in many economies to unem)loyment and increasin, ener,y )rices. External EnironmentPOLITICAL ENVIRONMENT%olicies2 le,islations2 code o$ la6s a:ect t0e su))ly and demand in tourism. 30e )olitical insta&ility 0as ne,atie im)act on 0os)itality. ;Mai Marmara +0i) Case< 4e,al $orces on 0os)itality industry ; =A3 >7 $or accommodation2 1>7 alco0olic &eera,es