5.how can companies use packaging, labelling, warranties,and gurantiees as marketing tools
TRANSCRIPT
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Packing:
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Packing:
Known as the
5th P’ of
marketing mix.
It includes all
the activities of
designing and
producing the
container for a
product.
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Packing as a marketing tool:
1. Self service
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Packing as a marketing tool:
2. Consumer affluence:
consumers are willing to
pay little more for
appearance, convenience
and prestige
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Packing as a marketing tool:
3. Company and
brand image:
packages contribute to instant
recognition of brand or company
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Packing as a marketing tool:
4. Innovation
opportunity:
it can bring large benefits to
consumers and profits to
producers
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Packaging objectives
Identify the brand
Convey information
Facilitate product
transportation
Assist at home storage
Aid product consumption
Packaging objectives:
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Labelling:
Label is a simply attached tag or an elaborately deigned graphic that
is a part of the package
A label can Help to identify the brand Grade the product
Describe the product (who made it, when and where and how to use it?)
Promote the product through advanced graphics.
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Warranties:
Warranties is a formal statement of
expected product performance by
the manufacturer.
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Guarantees:
Guarantee is an assurance
that the product is of
high quality and
dependability.
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CREDITS:
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Created by:sagar s t
s.i.t, tumkur
during an internship by
prof. Sameer mathuriim, lucknow