5secretsofnetworking
TRANSCRIPT
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INSPIRED BY
Mark Zuckerberg
Reid Hoffman
Dan Schawbel
Dave Ramsey
Richard L. Rodriguez
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Hello!My name isAngel
Ramosand Im alifelong learner &problem solver.
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I am an MBA professional
working in higher education andIve also hadREWARDING EXPERIENCES
in teaching and nonprofits.
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Why is networkingso important?
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Networking Benefits Opportunities
Leads to new and futurebusiness.
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Networking Benefits Opportunities
Leads to new and futurebusiness.
Exposure
Gives forum to promoteand draw attention toyour business, cause, orpersonal brand.
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Networking Benefits Opportunities
Leads to new and futurebusiness.
Exposure
Gives forum to promoteand draw attention toyour business, cause, orpersonal brand.
Contacts andRelationships
Helps form and maintaina strong contact base.
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Networking Benefits Opportunities
Leads to new and futurebusiness.
Exposure
Gives forum to promoteand draw attention toyour business, cause, orpersonal brand.
Contacts andRelationships
Helps form and maintaina strong contact base.
Common Ground
Like-minded people cancome together to discusscommon interests.
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Networking Benefits Opportunities
Leads to new and futurebusiness.
Exposure
Gives forum to promoteand draw attention toyour business, cause, orpersonal brand.
Contacts andRelationships
Helps form and maintaina strong contact base.
Common Ground
Like-minded people cancome together to discusscommon interests.
Learning
Allows you to learn fromexperienced
professionals.
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CNN HAS ESTIMATED THAT
80% OF JOBS ARE NEVER ADVERTISED AND
INSTEAD FILLED THROUGH NETWORKINGAND
EMPLOYEE REFERRALS!
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Ive heard the most challenging part of networking, for most
people, is striking up a conversationwith strangers.
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answer?So whats the
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Know
Beforeyou go
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Target your connectionsSet a goal to identify who you need toknow and who needs to know you
Who are the decision makers and keyinfluencers? Where can I meet them? Howdo I get into their circles? What is it youwant from the event?
Prepare questions
Have a few targeted, engaging questionsprepared ahead of time. (focused on theirinterests, career path, the things theylike/dislike about their job, advice theymay have for new professionals).
Stay informed with current events
Read at least four articles from localtopics, national news, companynewsletters, weather information, sports,best sellers list, and food blogs beforeevent to have some back pocketconversation topics handy. Pick 3-5 itemsto use as emergency re-starters in casethe conversation starts to drag.
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Target your connectionsSet a goal to identify who you need toknow and who needs to know you
Who are the decision makers and keyinfluencers? Where can I meet them? Howdo I get into their circles? What is it youwant from the event?
Prepare questions
Have a few targeted, engaging questionsprepared ahead of time. (focused on theirinterests, career path, the things theylike/dislike about their job, advice theymay have for new professionals).
Stay informed with current events
Read at least four articles from localtopics, national news, companynewsletters, weather information, sports,best sellers list, and food blogs beforeevent to have some back pocketconversation topics handy. Pick 3-5 itemsto use as emergency re-starters in casethe conversation starts to drag.
Become a social event crasher Find events calendar, listings for public
forums and board meetings, chamber ofcommerce, and grand openings in yourlocal paper.
Join civic clubs, professional businessgroups, alumni network, committee, serveon nonprofit boards, become an
ambassador with the local chamber, andor volunteer with organizations ofinterest.
Become an event organizer yourself.
Ask to help with the check-in/registrationtable.
Attend your kids events: Little League,Soccer, Boy scouts, etc.
Plan to attend at least two or three meet-ups a month.
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Research
Request a list of attendees from eventhost prior to event.
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Research
Request a list of attendees from eventhost prior to event.
Search social media sites to get an ideaof who is attending.
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Research
Request a list of attendees from eventhost prior to event.
Search social media sites to get an ideaof who is attending.
Find out peoples first and last names.
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Research
Request a list of attendees from eventhost prior to event.
Search social media sites to get an idea
of who is attending. Find out peoples first and last names.
Find out attendees job titles, what they
do, where theyre from-any little tid-bitsthat will help you break intoconversation.
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Elevator pitch Prepare to give a clear, concise, and
compelling summation of who you are, whatyou do, why you are at the networkingfunction, and how you bring value to others.
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Elevator pitch Prepare to give a clear, concise, and
compelling summation of who you are, whatyou do, why you are at the networkingfunction, and how you bring value to others.
Have at least two good openers.
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Elevator Pitch Example
I work in higher education as a datamanager. Prior to that I managed the
admissions process, recruitment, and helpedstudents navigate the process of getting intonursing school for the past few years and itsbeen great. What I enjoy most is the ability tosolve problems and help students fulfill theircareer goals.
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Challenges1)Difficult to start a conversation.
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Challenges1)Difficult to start a conversation.
2)Difficult to make small talk and
continue conversations.
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Challenges1)Difficult to start a conversation.
2)Difficult to make small talk and
continue conversations.
3)Difficult to end conversations.
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Networking skill is not a natural ability that some people are just born with. It takestime and practice.
Create a game plan: Strategy, Preparation,
Goals, and Tactics
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Develop a networking style or system that sets you
apart from the ordinary professional.
The Direct Networker Wants to get straight down to business. Wants to know exactly what return you
can give them. A firm hand shaker and will offer a
business card immediately. When talked to, they want to get straight
to the point and how you can help them.
Punctual, especially with meetings.
The Promoter Informal Chatty Views networking events as social
occasions. Seller
Will greet, gauge interest, then move onto the next conversation. All about quantity with them.
The Expressive Networker Values making connections Lively and outgoing. Ensure that everyone else attending the
networking event is comfortable and isnt
left on their own.
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Develop a networking style or system that sets you
apart from the ordinary professional.
The Direct Networker Wants to get straight down to business. Wants to know exactly what return you
can give them. A firm hand shaker and will offer a
business card immediately. When talked to, they want to get straight
to the point and how you can help them.
Punctual, especially with meetings.
The Promoter Informal Chatty Views networking events as social
occasions. Seller
Will greet, gauge interest, then move onto the next conversation. All about quantity with them.
The Expressive Networker Values making connections Lively and outgoing. Ensure that everyone else attending the
networking event is comfortable and isnt
left on their own.
The Supportive Networker Values sincerity and steadiness. Giver and helper Values meaningful relationships
The Analytical Networker Task-oriented Thorough and focused on getting the job
done. Hates networking events.
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Stand by the door. Arrive early and hang around by theentrance. When people register and begin mingling, youll be
the first people they see.
Arrive 15 minutes prior to the start of, and plan to stay for the entire event.
Some of the best conversations occur before and after an event.
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Walk the room by going to all 4 corners of the room. Introduce yourself to others alongthe way. As you introduce yourself, remember to pronounce your full name clearly.
Th Conversation Starter
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Add one item to your wardrobe or briefcase that will give
others something to immediately comment on.
TheConversation Starter
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Wear a name tag on yourright side. A persons
eyes will follow the line
of sight from thehandshake.
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Add a conversation starter to
your name tag.
Ask me how Ican help you!
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The Rule of 3
Approach groups of three people. Its likely one of them will not be actively involveintheir conversation and will be open to talking to you.
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But what do you say (or talk about) when you first meetsomeone?
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Conversation Starters YoullActually Use
So ______, what do exactly do youdo at______, then shut up and
listen. Hi ____, please tell me about you?
What got you involved in thisorganization/event?
I really like your________.
May as well chat if were in line
for_______. How did you get involve with this
line of work and what have youenjoyed most from yourexperience?
What can you tell meabout________?
What is the greatest opportunityfor _________? Biggest challenge?
What do you do when yourenot___________?
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Always shake hands with the right.Some cultures consider the left unclean.
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What if you see a group ofpeoplethat seem engaged in qualityconversation?
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Just approach them and say, well, you guys are certainly havemore fun than the last group I was talking to.
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s o o g Q s o s
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Ask Powerful Networking Questions
What are the challenges
you've been facing in yourindustry? What do you do when you're
not working? Is there anything need or
specifically looking for, incase I happen to knowanyone?
How did you get involvedin?
What made you decide to gointo the ___business?
What advice would you giveme if I wanted to besuccessful in your line of
work What do you love/enjoy mostabout what you do?
How you can be of service tothem.
Is there anything you'respecifically looking for in thatarea?
What ways have you found tobe the most effective forpromoting yourbusiness/organization/product?
What would make aperson/company an idealclient/customer for you?
What separates yourbusiness/company/organizationfrom the competition?
What significant changes haveyou seen take place in your
profession/area of expertisethrough the
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Body Language
Observe how people stand, andhow they are physically groupedtogether.
Look for open groups vs. closedgroups.
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Body Language
Observe how people stand, andhow they are physically groupedtogether.
Look for open groups vs. closedgroups.
Dont create barriers betweenyou and the other person
Avoid darting eyes
Fold your arms in front of yourbody
Looking at the floor
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Body Language
Observe how people stand, andhow they are physically groupedtogether.
Look for open groups vs. closedgroups.
Dont create barriers betweenyou and the other person
Avoid darting eyes
Fold your arms in front of yourbody
Looking at the floor Keep an open stance with all
body parts aligned.
Make good eye contact
Smile
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Remember,dontdressfor the job you do (or dont)have; dress for the job you want.
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Flattery will get you far in this world. Lead with a compliment-on his or her attire or a recent accomplishment.
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Address him or her by name several times during conversation.Especially as you part ways.
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Its probably time to politely excuse yourself End conversation by offering to helpor supportyour new contact in someway.
If you are in a conversation andits been about five minutes.You start to notice that theother person has started
shifting weight from foot tofoot, and their eyes are
wondering over your
shoulder
Exit Gracefully
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Exit Gracefully
Its a pleasure to meet you. Im veryinterested in you and your business.Then comes the question, How can I orthose in my network help you with yourbiggest problem or challenge youre
facing today?
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A Pocket Fullof Business
Cards
3
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3Rules To Smart Business Card EtiquetteRule 1: Keep yourbusiness card to yourself.Rule 2:Give your businesscard to someone when
they ask for it.Rule 3: Dont wastecontact information.
3
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3Rules To Smart Business Card EtiquetteRule 1: Keep yourbusiness card to yourself.Rule 2:Give your businesscard to someone when
they ask for it.Rule 3: Dont wastecontact information.
A Few Quick Tips: Have at least 15-20 for each event
Keep in caring case to protect from fold and creases. Do not carry in your back pocket. No-one wants to receive a card that youve sat on.
Every professional, even if you are currently unemployed or a student should have a business card.
Should include name, contact information, (including LinkedIn profile & personal website address), andtitle.
Ask each person you meet for two cards-one to pass on to someone else and one to keep
When given a business card from someone, politely say thank you and look at for a few secondsbefore putting it away.
Take notes on the back of the business card
Social Networking Sites for Business
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Social Networking Sites for BusinessProfessionals
1) BiznikA community of entrepreneurs and small businesses dedicated to helping each othersucceed.
2) LinkedIn Events
A professional network that allows you to be introduced to and collaborate withother professionals.
3) MyChamberApp
Chamber members can find and promote their Chamber businesses, events, andnetwork within their local community.
4) SHWBIZ
an entertainment industry oriented social networking site. The site connectsworking professionals from across all fields and levels within the entertainmentindustry.
5) Fast PitchA business network where professionals can market their business and makeconnections.
6) Young Entrepreneur
A forum-based site for entrepreneurs and small business owners who arepassionate about promoting business for themselves and others.
Social Networking Sites for Business
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Social Networking Sites for BusinessProfessionals
7) StartupNationA community focused on the exchange of ideas between entrepreneurs and aspiringbusiness owners.
8) Networking for Professionals
A business network that combines online business networking and real-life events.
9) Plaxo
An enhanced address book tool for networking and staying in contact.
10)Ryze
A business networking community that allows users to organize themselves byinterests, location, and current and past employers.
11) Twitter
is a social networking and micro blogging service utilizing instant messaging, SMSor a web interface. Twitter is open ended and people and companies use it in a
variety of ways, including to job search.
12) Meetup
Helps groups of people with shared interests plan meetings and form offline clubsin local communities around the world.
13) Eventful
Find local events in your town or across the world listing the most popular
concerts, festivals, kids events, sports events, and more.
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You need to first understand that Relationshipstake time to develop
Try to seek out
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BE VISIBLE!
Opportunities come to those who are visible.
networkingcommunities
Chamber of Commerce Civic associations such as Rotary and
Kiwanis. Alumni Associations Non-profit organizations Ministries Health clubs Support groups Community organizations
Advocacy groups Professional associations Social networking groups Family and friends Book clubs Workshops Historical and art societies Garden Clubs
Enrichment classes Country Clubs Cultural societies
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How to Create Networking Opportunities at Work
1. Bring in cookies ormunchkins to workand place them in thestaff kitchen and sendan all-staff emailletting people knowthey you brought in alittle morning snack.
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How to Create Networking Opportunities at Work
1. Bring in cookies ormunchkins to work andplace them in the staffkitchen and send anall-staff email lettingpeople know they youbrought in a littlemorning snack.
2. Buy some candy and
keep a full candy dishon your desk.
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We are all unique individuals, with
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We are all unique individuals, with
unique set of experiences.
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Everyone has a story. Try to find a connection between yourstory and someone elses by engaging in meaningful dialogue.
There is no faster way to build rapport with a new connection
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There is no faster way to build rapport with a new connectionthan to ask great questions.
Always Focus On Building A Connection With
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Always Focus On Building A Connection With
People
Share stories.
Connect with peopleon a personal level.
Find out..Common interestsCommon passions
Common circle of friends
AndHow you can help
them?
There is an opportunity to learn something new from every person.
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they are likely willing to share advice and insight from their experiences.
If you genuinely show interest in people...
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You should never ask
for a favor without
providing the
relationship
groundwork.
People may be turned off by direct requests for help. It isbest to establish a friendship before you ask help from
connections.
Are you hiring orknow someone?
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Most networkers are all about me. You can stand out by genuinely caring about theother person. Invest in the relationship with time, energy, and resources.
Care About ThePeople
Share Your Expertise
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Share Your Expertise
Remember that you havesomething special to offer.
Look for opportunities tospeak at trade associationmeeting, workshops,industry conferences,conventions, and webinars.
Share relevant articles,trainings, advice, services,job leads from otherconnections youve come
across. Write a blog. Bring people together.
Build Credibility When Connecting
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Build Credibility When Connecting
You should always knowwhat you are talking about.
Work hard and stay focused.
Be enthusiastic of what youdo and how you do it.
Focus on the needs of others.
Use your power and influenceto help others.
You should always keepappointments, return phonecalls in a timely manner,
follow through on promises,and do not disparage othersfor your own benefit.
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A great resource on building relationships. Dale Carnegies How to WinFriends and Influence People.
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So how do you build and maintain
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connections?
One of the best things you can do is share
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information. How often do you forward articles
or services you found helpful toyour network?
How often to you post the link toyour Facebook page allowing allyour friends to benefit?
Do you post the discussion orforward the article to your
LinkedIn groups? Do you share it with your LinkedIn
connections? Do you Tweet and include the link
so all of those following you canbenefit?
Do you make announcements at
networking meetings about howyou benefited from this article orservice?
Have you passed along YouTubevideos that you found helpful?
Networking is not about
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g
selling yourself Networking isn't, "Hi, what
can you do for me?" butrather: "Hi. Let's get toknow each other. Whatcan I do for you?"
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Networking is not about
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g
selling yourself Networking isn't, "Hi, what
can you do for me?" butrather: "Hi. Let's get toknow each other. Whatcan I do for you?"
It's about giving to get,paying it forward, andbuilding relationships.
Go into the mindset of of
giving to others without anexpectation of payback.
Networking is not about
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g
selling yourself Networking isn't, "Hi, whatcan you do for me?" but
rather: "Hi. Let's get toknow each other. Whatcan I do for you?"
It's about giving to get,paying it forward, andbuilding relationships.
Go into the mindset of ofgiving to others without anexpectation of payback.
Remain authentic and havethe others best interest atheart.
Dont be selective in building your network
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You never know who might turn into a valuable connectionorwho they know.
Don tbe selective in building your network.
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Stay in touchwithout
asking for
favors
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Be
Likable
Have A
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Have A
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Be
Engaged
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Be passionate
about somethingAND STICK TO IT
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Try
This
Clip out newspaper articles highlighting
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accomplishments of potential connections
Send them a copy of the article with a note attached remarkingwhat a great job theyve done and you thought they would want to have
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what a great job they ve done and you thought they would want to have
this to put on their fridge..
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Be there for your network. Attend invited events, show supportduring tragedy, and be on time.
The Importance of Showing Up
A Simple Thank You Goes A Long Way
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A Simple Thank You Goes A Long Way
Send handwritten thank-younotes After a job interview. Received a gift. Stayed as a guest in
someones home. Benefited from a
recommendation.Thank-you notes More personal.
Makes a bigger impact onthe receiver.
It is worth the effort in letting people know thatyou appreciate, value and acknowledge them.
Thank You!
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Utilize Networking Sites Like LinkedIn
Sample Invitation To Connect
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Greetings _________!
I came across your profile via one of ourconnections, I hope you don't mind. Im always
interested in connecting and meeting leaderswithin ________such as you to better develop myrole as an aspiring _______. Care to connect?
SampleInvitation To Connect
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Benefits of Conducting
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Informational Interviews Improve your communication skills. Gain confidence speaking with other professionals. Get inside information into companies and
organizations. Get insight and advice on how to gain to a given
career. Initiate a professional relationship and expand your
network of contacts in a specific career field. Meet people who may forward job leads to you in
the future.
SampleInformational Interview
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pRequest
Greetings _______!
I hope your day is going well! I came across your information via one ofour shared connections_________. He/She recommended I contact you toset up an informational interview.
I was hoping we might be able to connect over the telephone or meet up forcoffee sometime, at your convenience. Im always interested in meetingleaders within the ________ industry to better develop my role as anaspiring _______. I would love to hear more about what you do and anyinsights or advice you might have from your experience with __________.
Would you be available for a brief meeting on ________?
In return, is there anything you need or are specifically looking for, incase I happen to know anyone?
DONT ASK
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DON T ASK
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Just LISTEN
What is the best time to reach out to your
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network?
EMAIL
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EMAIL
Alex Moore, CEO of Baydin, an emailmanagement service, suggested that emailssent from 6 a.m. to 7 a.m. are about threetimes more likely to be opened than emailssent at 4 p.m.
She found that when she sent mail on Sundayafternoon, her open rate was as high as 44
percent, while it bottomed out at 35 percentwhen she sent it during the workweek.
Twitter
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Twitter
Fuseworks Studios made an infographicentitled Maximizing Your Tweets based on
data obtained by Buddy Media.
Twitter engagement is higher between 8 A.M.and 7 P.M. (turns out fewer people are on
Twitter during the middle of the night).
LinkedIn
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LinkedIn
Tues-Thurs
7AM-9AM5PM-6PM
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Try to make 1-2connections per
day
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Keep in contactwith 60 people
on a monthlybasis
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Cap yournetwork at 50-
100
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