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EXHIBIT 15
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EXHIBIT 15
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2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Blackbird
Strategic RationaleFebruary 26th, 2009
****Draft****
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Itanium Based Plans
Scenario A: Current POR BCS plan to support Tukwila, Poulson and Kittson
Excludes any revenue or investments for x86
TS support plan for above
R&D plan estimated through FY14
Includes $88M payment to Intel for FY09-FY12
Scenario B: Adjusted Plan Removes any future development after Tukwila; includes no
assumptions for Poulson and Kittson TS support plans trend with hardware reductions
Assumes no payments to Intel effective FY09
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FY09 FY14 Combined BCS & TS
($B) Scenario A:Current POR
Scenario B:No further IPFdevelopment
Delta
Total Revenue $30.8 $22.8 ($8.0)
Gross Margin $14.2 $9.7 ($4.5)
IPF R&D $1.4 .5 ($.9)
Net Profit $12.841.6%
$9.240.3%
($3.6)45.3%
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Revenue Cumulative 6Yr ($8.0B) Profit Cumulative 6Yr ($3.6B)
Scenario A: Scenario B:
Profit net of $912M R&D savings
$0
$250
$500
$750
$1,000
$1,250
$1,500
$1,750
$2,000
$2,250
$2,500
$2,750
$3,000
$3,250
$3,500
FY09 FY10 FY11 FY12 FY13 FY14
BCSeN - POR NED-POR TS-POR BCSeN-Adj NED-Adj TS-Adj
$0
$250
$500
$750
$1,000
$1,250
$1,500
FY09 FY10 FY11 FY12 FY13 FY14
BCSeN-POR NED-POR TS-POR BCSeN-Adj NED-Adj TS-Adj
FY09 FY10 FY11 FY12 FY13 FY14
BCSeN $0 ($437) ($1,502) ($1,827) ($1,301) ($920)
NED $0 ($151) ($143) ($67) ($100) ($84)
TS $0 ($60) ($149) ($272) ($452) ($501)
Total $0 ($648) ($1,794) ($2,166) ($1,854) ($1,504)
Revenue DeltaFY09 FY10 FY11 FY12 FY13 FY14
BCSeN $88 ($174) ($692) ($810) ($700) ($522)
NED $0 ($86) ($79) ($36) ($51) ($41)
TS ($0) ($21) ($52) ($98) ($159) ($175)
Total $88 ($281) ($823) ($944) ($910) ($739)
Profit Delta - Gross Margin Less Busin ess Owned R&D
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Strategic Rationale Summary (1 of )
HP is committed to the Unix market which has a long future withsignificant product and services pull through. Solaris is the leadingUnix in the US, HP-UX is the leading Unix everywhere else; thecombination provides choice with little overlap in the market.
We like the Solaris franchise and believe the combination of Solarisand our strength in Enterprise computing and x86 will provideimportant choice points for the market.
Suns storage based on Solaris/ZFS is consistent with our IndustryStandard Storage roadmap and accelerates our plans to ride the x86
technology curve and provide full-featured Entry to Enterprise levelstorage based on industry standard gear
Cost synergies
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Strategic Rationale Current Situation
HP-UX is on a death march due to inevitable Itanium trajectory Companion TS attach business declines precipitously but with a
longer tail than the product business
No replacement for 45% revenue and 60% of GM for the TS business
TS Value is tied to HP-UX and we do not have a go-forward
x86 is on a credible trajectory to fulfill all aspects of RISC within 5years
Going forward, HP will not own the software IP stack upon which tobuild value the hardware stack gets commoditized
Cisco owns IOS stack
Microsoft owns AZURE stack
NetApps owns OnTap stack
VMWare building out its own software stack
We are behind in IP control points in storage even afteracquisitions
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Strategic Rationale - Upside We get the leading UNIX and the only viable x86 UNIX with strong ISV support
Control point to build significant value and IP
Gain ownership of virtualization stack for x86
Allows us to build capabilities without any dependence or need for VMWare
Combination of leading x86 (Proliant) with leading UNIX very powerful
Very loyal customer base who love the Blackbird technology
Make it a two horse race in the enterprise: Solaris and Windows (which both run best
on our platforms) Windows Server cannot optimize performance & RAS the way we can with Solaris on x86
Unify and simplify efforts around the software and x86 for compute & storageconvergence driving a consistent architecture to be more cost competitive
Become the reference storage platform for next generation IM applications
We put significant pressure on the pure-play storage business model
We gain the next generation storage platform
Isolate pure-play vendors
Expand the c-Class franchise by moving all SPARC and UNIX to Blades plus Storage
HP has the IP for hardware RAS on x86
Solaris delivers the software components for true enterprise applications
Gain sales capabilities skewed to value-selling with strong customer and ISV
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Storage Convergence Opportunity
Move the conversation to c-Class blades forstorage
Solaris is the platform for server/storage
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Networking
Blackbird does not have fully developednetworking assets as originally thought
Cisco does have dependencies on Solaris andwould now be dependent on us
Blackbird did have nascent thoughts in certainareas of networking we could develop
HP has the ability to use Solaris as the switch
operating system for advanced networkingcapabilities
Opportunity to accelerate some plans in edgetechnologies
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Impact of BB acquired by IBM
They consolidate their platforms on a single OS and previoustransitive acquisitions makes it easy for customers to move apps,consistent with their open source messaging
Saves their x86 business from disaster
Puts IBM in the game as a storage platform
Isolates and exposes HP-UX as 3rd tier player, accelerates ourdecline (product/service) as customers look to consolidate vendors
Control of Java as part of websphere tips IBM into the dominantposition
Extends mainframe franchise, with a full software stack from the OS
thru the middleware to the apps
Gives them a cloud platform
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Blackbird Current Situation
Unix market maturing and x86 is ramping to RISC capabilities
Services: 45% of revenue and 60% GM comes from Unix
Infrastructure converging for server/storage/software
Strategic Rationale
Gain strong OS stack and make it a two-horse race (Windows/Solaris) for x86platforms with HP control of IP and value-add
Unify, simplify and focus efforts on common building blocks and software stack
Game changing storage architecture isolate pure play vendors
Expand blade franchise to be the data center infrastructure
Add value sales and service capabilities with loyal customers and solid ISV base
Strategic Risks
If purchased by another System Vendor: same consolidation play plus gains a
compelling middleware position If we purchase: Microsoft reacts and elevates a different x86 vendor to strategic
partner
Negatives
Networking assets are marginal
Software assets are of little value to HP and need to be divested
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