#1 WEARABLES

#2 QUANTIFIED SELF

#3 3D PRINTING

#5 BIG DATA

#4 SECOND SCREEN

#6 HACKING

6 BIG TRENDS IN DIGITAL MARKETING

#1 WEARABLES

• Integratie tech in offline products and services• Augumented self gives insights• Integrated in all offline /digital lifestyles• Superpowers for everyone. Online is integrated.

Nissan Nizmo

Glass

#2 QUANTIFIED SELF

• Monitor your body• Apps for sports• Sensors that can give feedfack about your body:

– Heart & blood– Cancer– Biotech– Food– Cardio– Monitor sleeping & eating

Talking shoe

#3D PRINTING

• Printers are cheaper• Make everything yourself, no limits!• A big leap in the distribution chain • Also used to create sofware models of 3D images• Intellectual property is an issue• Examples: tools, models, food and a complete space station…

#4 SECOND SCREEN

• Over 50% user penetration• Possibilities for growing m- en e-commerce• Direct interaction with mass media to single users

Philips Hue + Ambilight

#5 BIG DATA

• Hype or change?• Volume, Velocity and Variety determine the success of structuring data to strategic

business information• It is difficult to big data in progress to convert without KPI’s• Real-time visibility, near time, right time, real-time or not?

#6 HACKING

• For rapid (self)-improving or optimizing a product or service• Hackathons are used in companies to quickly find another way to improve products• All customer data can convert into improved products • It’s an opportunity to reinvent services or products based on direct feedback

visit: www.qibiq.comfollow: @qibiq / @pitchen