6 brands that understand how to market to 'generation y
DESCRIPTION
The youth market has never been so cynical, overstimulated and dispersed, so how can brands cut through the noise and reach their targets? By taking a lead from some of the best in the business. See here for more info, or connect with me on Twitter: http://wallblog.co.uk/2013/05/10/how-savvy-digital-brands-are-getting-smarter-at-engaging-generation-y/TRANSCRIPT
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6 brands that understand how to market to ʻGeneration Yʼ
@shaneoleary1
http://www.shaneoleary.me
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1: RED BULL
Content
1: RED BULL
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1: RED BULL
Passion Points
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2: VIRGIN MOBILE
Content
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2: VIRGIN MOBILE
Passion Points
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3: COCA COLA
Dispersed Strategy
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3: COCA COLA
Sponsorship Activation
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4: BEATS BY DRE
Influencer Strategy
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4: BEATS BY DRE
Influencer Strategy
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5: BUDWEISER
Branded Event Creation
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5: BUDWEISER
Passion Points
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6: MOUNTAIN DEW
Content
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6: MOUNTAIN DEW
Passion Points
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KEY TAKEAWAYS
Careful, credible alignment with celeb/music/sports influencers
Creating content and empowering fans to do likewise
Embedding brand authentically into fan passion points
Digital heavy campaigns, backed by niche, targetet ATL spend
Dispersed, scattergun approach with plenty of vehicles
Willingness to provide value and trial new technologies
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Thank You
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Thank You
Want to know more?
@shaneoleary1
http://www.shaneoleary.me