6. brochure/publication covers...6.6 visual identity system guidelines | brochure covers 6.6...
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6. Brochure/Publication Covers
6. BrOChUrE/PUBLICATIOn COVErS
6.1
Visual Identity System Guidelines | Brochure Covers 6.1
OVERVIEWLayout Templates
The Tangram Banner should feature prominently in all brochure covers. Depending on the entity type, each brochure cover template features the Tangram Banner in a different configuration.
The following pages show examples of how the different templates are used.
NOTE:The guidelines in the following pages are based on the A4 format. Brochures should be set in this size at all times, unless approved by Office of Corporate Communications & Marketing.
A co-branding partner needs to fulfil the following criteria:
- Is in a long-term (minimally a year) and formal relationship with SMU, which includes agreement of logo display, i.e. contractual agreement.
- For programme co-branding, the programme certification is jointly conferred by SMU and partner.
- For event partnerships, only co-organisers are considered co-branding partners while sponsor logos are placed in the content area.
SChOOL BrOChUrE COVErS
ThEMATIC CLUSTEr BrOChUrE COVErSPrOGrAMME BrOChUrE COVErSCO-BrAnDED PrOGrAMME BrOChUrE COVErS
InSTITUTE/CEnTrE/LAB BrOChUrE COVErS
CO-BrAnDED InSTITUTE/CEnTrE/LABBrOChUrE COVErS
6.2
Visual Identity System Guidelines | Brochure Covers 6.2
SCHOOLS
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
COLOUrArea marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 214pts/18ptsAll Capitals
Supporting Text or Proposition Line: Trade Gothic Medium12pts/14ptsSentence Case
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLES
SCHOOL OF LAW
Raising the bar with all-round Excellence
SCHOOL OF SOCIAL SCIENCES
A holistic mindset to tackle the complexities
of today
NAME OF SCHOOL
Supporting Text or Proposition Line
IMAGE AREA
2
1
*
6.3
Visual Identity System Guidelines | Brochure Covers 6.3
INSTITUTES/CENTRES/LABS
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) InSTITUTE/CEnTrE/LAB nAMEThe Institute/Centre/Lab’s name must be inserted in this panel.
COLOUrAreas marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 210pts, All Capitals
Institute/Centre/Lab name: Trade Gothic Bold No. 212pts/16pts, All Capitals
headline: Trade Gothic Medium24pts/26pts, Title Case, SMU Blue
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLES
SCHOOL OF INFORMATION SYSTEMS
Strengthening the security of mobile computing systems, applications and services through technological solutions
SECURE MOBILE CENTRE
SCHOOL OF LAW
CENTRE FOR CROSS BORDER
COMMERICAL LAWIN ASIA
Research Excellence and Informed Debateon Commercial Law in Asia
HeadlineHeadlineHeadline
NAME OF SCHOOL
NAME OF INSTITUTE/CENTRE/LAB
IMAGE AREA
2
3
1
*
*
*
HEADLINE TEXT ANCHORED TO THIS LINE
6.4
Visual Identity System Guidelines | Brochure Covers 6.4
NAME OF INSTITUTE/CENTRE/LAB
Headline Headline Headline
NAME OF SCHOOL
INSTITUTES/CENTRES/LABS WITH CO-BRANDING
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) InSTITUTE/CEnTrE/LAB nAMEThe Institute/Centre/Lab’s name must be inserted in this panel.
4) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1
COLOUrAreas marked with * must be set in the respective School colour.
TYPESETTInGSchool name: Trade Gothic Bold No. 210pts, All Capitals
Institute/Centre/Lab name: Trade Gothic Bold No. 212pts/16pts, All Capitals
headline: Trade Gothic Medium24pts/26pts, Title Case, SMU Blue
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLES
SCHOOL OF INFORMATION SYSTEMS
Bringing Smart Nation Analytics to Life
LIVING ANALYTICS RESEARCH CENTRE
SCHOOL OF INFORMATION SYSTEMS
Bringing Smart Nation Analytics to Life
IMAGE AREA
2
3
1
*
*
*
HEADLINE TEXT ANCHORED TO THIS LINE
4
6.5
Visual Identity System Guidelines | Brochure Covers 6.5
SCHOOL-BASED PROGRAMMES
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
COLOUrAreas marked with * must be set in the respective School colour.
TYPESETTInGSchool name: Trade Gothic Bold No. 210pts, All Capitals
Programmatic Core: Trade Gothic Bold No. 214pts/18pts, All Capitals
Programme Title: Trade Gothic MediumTitle Case School colour
Supporting Text or Proposition Line: Trade Gothic Medium12pts/14pts, Sentence Case
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLES
SCHOOL OFSOCIAL SCIENCES
PhD in PsychologyCutting edge insights into individuals, organisations and societies
RESEARCHDEGREES
SCHOOL OF INFORMATION SYSTEMS
Master of IT in BusinessDriving to new heights with insights
MASTERS
NAME OF SCHOOL
PROG TYPESECOND LINE
Title of ProgrammeSupporting Text or Proposition Line
IMAGE AREA
*
*
*
*2
3
1TITLE TEXT ANCHORED TO THIS LINE
6.6
Visual Identity System Guidelines | Brochure Covers 6.6
SCHOOL-BASED PROGRAMMES WITH CO-BRANDING
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) SChOOL nAMEThe School’s name must be inserted within the bottom panel.
3) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
4) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1
COLOUrAreas marked with * must be set in the respective School colours.
TYPESETTInGSchool name: Trade Gothic Bold No. 210pts, All Capitals
Programmatic Core: Trade Gothic Bold No. 214pts/18pts, All Capitals
Programme Title: Trade Gothic Medium, Title Case School colour
Supporting Text or Proposition Line: Trade Gothic Medium12pts/14pts, Sentence Case
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLE
MASTERS
SCHOOL OF LAW
Dual LLM in Commercial LawA practical edge for a future in law
NAME OF SCHOOL
PROG TYPESECOND LINE
Title of ProgrammeSupporting Text or Proposition Line
IMAGE AREA
*
*
*
*2
3
1
4
TITLE TEXT ANCHORED TO THIS LINE
6.7
Visual Identity System Guidelines | Brochure Covers 6.7
DEPARTMENT-BASED PROGRAMMES
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
3) DEPArTMEnT nAMEThe department’s name must be indicated at the top left corner.
COLOUrAreas marked with * must be set in SMU Blue.
TYPESETTInGDepartment name: Trade Gothic Bold No. 218pts/18pts, All Capitals
Programmatic Core: Trade Gothic Bold No. 214pts/18pts, All Capitals
Programme Title: Trade Gothic MediumTitle Case SMU Blue
Supporting Text or Proposition Line: Trade Gothic Medium12pts/14pts, Sentence Case
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLES
PROFESSIONAL
Executive Skills for Board Members in Challenging Times
EXECUTIVE DEVELOPMENT
Understanding of your role as a director and how to serve the firm more effectively
PROFESSIONAL
SMU ACADEMY
How to Set up Your Own Private Equity FundDeveloping deeper insights and the forumulating of fund strategies
PROG TYPESECOND LINE
Title of ProgrammeSupporting Text or Proposition Line
DEPARTMENT NAME
IMAGE AREA
*
*
2
1
3TITLE TEXT ANCHORED TO THIS LINE
6.8
Visual Identity System Guidelines | Brochure Covers 6.8
PROG TYPESECOND LINE
Title of ProgrammeSupporting Text or Proposition Line
DEPARTMENTNAME
DEPARTMENT-BASED PROGRAMMES WITH CO-BRANDING
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) PrOGrAMMATIC COrE TYPEThe Programmatic Core type must be inserted in this SMU Gold panel.
3) DEPArTMEnT nAMEThe department’s name must be indicated at the top left corner.
4) CO-BrAnDInG LOGOThe Co-Branding logo must be inserted in this area. For definition of co-branding partner, please refer to 6.1
COLOUrAreas marked with * must be set in the respective School colour.
TYPESETTInGDepartment name: Trade Gothic Bold No. 218pts/18pts, All Capitals
Programmatic Core: Trade Gothic Bold No. 214pts/18pts, All Capitals
Programme Title: Trade Gothic MediumTitle Case, SMU Blue
Supporting Text or Proposition Line: Trade Gothic Medium12pts/14pts, Sentence Case
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLE
PROFESSIONAL
Asia Leaders Programme in Infrastructure Excellence
EXECUTIVEDEVELOPMENT
Understanding different perspectives in the vast arena of infrastructure
IMAGE AREA
2
1
4
TITLE TEXT ANCHORED TO THIS LINE
3
*
*
6.9
Visual Identity System Guidelines | Brochure Covers 6.9
THEMATIC CLUSTERS
1) UnIVErSITY LOGOThe position of the SMU Logo is fixed within the top panel.
2) ThEMATIC CLUSTEr InDICATOrThe Theme Indicator must be inserted within the bottom panel.
COLOUrArea marked with * must be set in the respective theme colours.
TEMPLATE ArTWOrKThis template is available as a digital working file. Do not create layouts without using the available template.
SAMPLES
As the garden grows, so does the gardenerGERTRUDE JEKYLL
SMU Green is a University-wide programme that involves students, staff and faculty in cultivating change through experiential and reflexive learning.
GREEN
An experiential journey of discovery
IMAGE AREA
2
1
*