6 challenges on the future reputation & trust
TRANSCRIPT
Challenges of the future of Reputation
@JC2GO
Juan Cartagena
WHAT IS REPUTATION?
Reputation in the past@JC2GO@JC2GO
Close Network
@JC2GO
Open Network
@JC2GO
Open Networks: Reputable Third Parties
@JC2GO
Close Network Open Network
Reputation: Efficient mechanism of social control
@JC2GO
Endorsement
Previous History
Business RepetitionThe Unknown.
Brand extension from
the institution
The good stuff
Insurance Relationships
@JC2GO
Hello, Sharing Economy…
@JC2GO
Asset at Risk
Personalinteraction
buying selling2nd hand
care takersBabysitters
Sharing a ride
Pet home-sitting
Sell homes / cars
Gardener Online dating
rent camera rent car, rent money
Rent House
Exchange cardsor video games. Returns required.
Group Meetups
Importance of Reputation@JC2GO
Ann
Beth
$11
$9
Sharing my car from Paris to Brussels
Sharing my car from Paris to Brussels
Carol $15
Sharing my car from Paris to Brussels
Ann
Beth
$3,000
$1,500
Recent Grad Heart Surgeon
Carol $20,000
Recent Grad Heart Surgeon
Recent Grad Heart Surgeon
REPUTATION = RISK PREMIUM
Sharing cars
From quasi-static communities to ephemeral liquid networks.
Petsitting
@JC2GO
Big Sociological Change
The Network of Trust:@JC2GO
The benefits of the Network of Trust
- Vulnerability of a person Solidity of a network
7 Challenges for the next 10 years
Who owns your reputation?
Right to forget and delete?
The value of negative reputation is high.
Algorithms deciding
Ethical
Criminals who trust each other
People left out - Offline to Online reputation
Rating the rater
Technical
