Your Company Newsletter Sucks!

6 Newsletter Mistakes You're Making and How

to Fix 'Em

@ CopywriteMattrs

Newslettershelp remind prospects &

customers how awesome youare.

But your subscriber count has stagnated.

No oneis opening

or clicking anything.

The goodnews is, there' sa way to rescueyour company newsletter…

1 It’s too long between drinks.

Your newsletters are so infrequent that your

readers forget about you between issues.. .

… which means they won’t remember you

when they need you.

Come up with a realistic schedule you can maintain consistently.

2 Your newsletter is too long & complicated.

Company newsletters don’t have to be‘W ar and Peace’.

Put yourself in your readers’ shoes. How much time do they have to read?

Include multiple stories but mix & match the lengths so your reader can choose.

3 You don’t say anything interesting or helpful.

You have plenty of interesting stories and

advice to share.

It’s just a matter of finding the right angle that gives

your newsletter some zing.

W rite newsletterstories that activelyhelp your readers.

4 Your newsletter headlines are dull.

Headlines should act as enticing signposts

for your stories.

Most readers will skim & jump from headline to headline to decide if they

should spend time reading more

Check out this list of awesome headline resources.

5 Your formatting is a hodge-podge.

Your newsletter content needs to be visually

appealing.

Too many fonts and sizes can be a real turn-off.

Keep things simple with only a few fonts and sizes and use them consistently.

6 You don’t promote your company newsletter.

Show people what they’re missing out on!

Share your newsletter across lots of social media platforms.

Include a signup form onyour website to enticenew subscribers.

So now it’sover to you to

make your company newsletterspectacular, interesting

worthy of handing over a name and an

email address.

& worthy

Grab this handy cheat sheet:

Grab this handy cheat sheet: