6 green enterpreneurship
TRANSCRIPT
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Green
entrepreneurshipcatalysing the transition to green economiesHossamAllam,CP/RACsexternalexpert
CP/RACFocalPointsMeeting,Barcelona,2224May2011
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Green Economy (UNEP)
Results in improved human well-being and socialequity, while significantly reducing environmentalrisks and ecological scarcities.
Low carbon, resource efficient and socially inclusive.
Dominated by investing in, producing, trading,distributing, and consuming not only environmentallyfriendly but also environmentally enhancing productsand services.
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EntrepreneurA person or company who undertakes innovations, financeand business acumen in an effort to transform innovations
into economic goods (Wikipedia)
Entrepreneurship: a driving force in an economy Entrepreneurs: Contributors to technological innovation
and new job growth
Green entrepreneur Integrates environmental, economic & social axis in core business
Innovative solutions to the way goods and servicesare produced & consumed
Scaling-up of the business model contributes to greeningof the economy
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System ic ch ang eI nnova t i on
Wea l th c rea t i on
Socialcha l lenges
Env i ron m ent a lcha l lenges
Greene n t r e p r e n e u r
Sociale n t r e p r e n e u r
Mainstream approach to social, environmental challenges
Green entrepreneurship map Barcelonya
Green Entrepreneurship
Susta inab lel i fes ty les
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From product to service
From selling to leasing office carpets Carpet maintenance for monthly fee
Material more durable (lasts 4x as long)
Used carpets remanufactured
Waste 66% (1996 2007)
Energy use 45%
GHG 33%
Source: Green Jobs, UNEPs Green Economy Initiative
Example: Interface Carpets
Revenues doubled and profits tripled
Employment 73% in 5 years Renewable energy 0 to 27%
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Green Entrepreneurship in
Mediterranean countries
- CP/RACs activity in compliance with the tasks of the RACs and MAP to supportthe Mediterranean Strategy for Sustainable Development (Conference of the
Parties to the Barcelona Convention 2008, Almeria, Spain):
- Views from Green Entrepreneurs on the challenges & opportunities in the
Mediterranean region
- Collection of 25 best case studies (pre-selection of 80)
- Technical support of CEDARE (member of the Steering committee of theArab Round table for Sustainable consumption and production), the TurkishTechnology Development Foundation and Barcelonya, a Spanish Agencyfor Communication on Sustainability
Generate and manage relevant knowledge to inform andsubstantiate policy dialogues, decisions and action ()
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Green entrepreneursTerre deLiens
Ethical investment
Compostadores
Compost units
ConceptoVerding
Textile
Green Chip
Electronics Recycling
Gaea
Food production
Karagnler
Biofuelfromwaste
Sakrah Womens Cooperative
Agriculture &crafts
Ezgi Gida
Food production
Souk elTayeb
Farmers markets
Bugday
Farmers markets
&agrotourism
ASSID
Natural
medicine
Ecobike Israel
Cycling tourism
Taziry Ecolodge
Ecotourism
Tanal Ecolodge
Ecotourism
VIPdry car cleaning
Ecodesign
Cop (M)adam
Recycled products
Steppen
Ecodesign
JES
Recycling
ADAPTEgypt
HousingMilles Collines
Textile
SEKEM
Organic Production
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SPAIN ConceptoVerding
OrganicclothingproducedintheMediterraneansoldonlinetoNorthernEuropean
countriesandthroughshopsinSpain.
Founded byAlberto
Fernandez,
Yazmin Garcia
2008
Economic 3fulltimejobs,9part time
Social Fairtrade certification,longterm suppliers contracts
Environmental Recycled materialfor packaging,certified organic cotton from
Greece,chemical free
production in
Spain
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EGYPT SEKEM
Consortium of companies producingand distributingorganicandbiodynamicfood,
textileandpharmaceuticalproductsinEgyptandabroad.
Founded byIbrahimAbouleis in1997
Economic 2.000jobs,annual turnover 23m
Social Education &health programmes through SEKEMdevelopment
foundation
Environmental chemical freefood production,Closed nutrient cycles tackle climate
change, resource depletion and desertification.
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EGYPT TaziryEcolodge
Tourismfacilityintegratingtraditionalconstruction,renewable energy,organic
farmingandculturalheritage.
FoundedbyFaisalChaabiin2007
Economic 29full
time
jobs
&
80
part
time
sustainable
construction
workers
Social Preservation&celebrationofSiwaculture(caligraphy,
arquitecture,poetry)
Environmental Useof ocallysourcedrenewableconstructionmaterials,reduced
pesticide,fertiliers
&
fossil
fuel
use
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JORDAN SakrahWomensCooperative
ProfitsharingcooperativeinJordanwhosememberscultivate,manufacture,package
andmarketcereals,dairy,textileandcrafts.
Foundedby
Zeinab
al
Momany
in
2002
Economic 32fulltimejobs,800womenwithmicrocredits
Social Childcare,education,training&femalefarmersnetwork
Environmental Sustainableproductionwithminimaluseofpesticides,fertilizers
andmaximum
use
of
renewable
materials.
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GREECE Gaea Products
ProductionanddistributionofauthenticGreekfoodproductswithanorganicrange
ofoliveproductsandinnovationsinwaterandcarbonfootprinting.
Founded byMr Aris Kefalogiannis 1995
Economic 50
full
time
jobs,
annual turnover 11m,
20%
annual growthSocial Longterm relationships with suppliers,work with localfarmers
cooperatives,Ethical workplace standard SMETA
Environmental Chemical freeproduction,reduced water consumption
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MOROCCO GreenChip(Managem&AlJisr)
Companythatcollectsdismantlesandsortselectronicwaste,recoveringprecious
andnonferrousmetalsandsellingotherdismantledproducts.
FoundedbyIsmalAkalayin2008
Economic 24full
time
jobs,
150
part
time,
annual
turnover
2m
US$
Social 65youngunemployedtrainedeachyearincomputer
maintenance&recycledcomputersdonatedtoschools
Environmental Reductionincontaminationofsoil&groundwaterfromewaste,
120.000
tonnes
of
e
waste
to
be
recycled
per
year
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Findings from the interviewswith 25 green entrepreneursfrom different Mediterranean
countries
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Common assets
Values & ethics
Relationships & networks Leadership & focus
Targeted innovation
Problem analysis
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Shared challenges
Limited access to investment
Absence of public support for entrepreneurs Weak environmental legislation
Lack of market incentives
Lack of entrepreneurship culture Low interest from consumers
Bureaucracy
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Reflections GE still unknown concept in the region
More active role needed from
government & investors Womens empowerment key for employment
Governance structure influencesthe scale of employment
GEs need acess to capital, training & keystakeholders
Exchange of GE across borders is limited
Different stages of entrepreneurshiphave different needs
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VisionThe Mediterranean region has the right conditionsfor green entrepreneurs and grass root initiatives
to provide innovative solutions contributingto the transition to green economiesin the Mediterranean countries.
ChallengeCreate the conditions for potential, start upsand up and running entrepreneurs to provide
innovative solutions to environmentaland social challenges in the region.
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Proposals for action
1. Mechanisms for up and running green entrepreneurs to developand expand initiatives through the exchange of information andexperiences
2. Advice and support to start up greenentrepreneurs through the connection withexisting entrepreneurs and other experts
3. Motivation for potential greenentrepreneurs to develop green
enterprises in collaborationwith business schoolsand universities
4. Facilitation of localmultistakeholderdialogue to designbusiness solutionsfor local environmentalproblems
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ECOMEDA GREEN FORUMNovember 2011, Barcelona
Organized by CP/RAC andASCAME, within the Week ofMediterranean Leaders
Participants from companies,financial institution
Dissemination of succesfulcases of greenentrepreneurship, knowledge
exchange
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Thank you for listening!Hossam Allam, Ph.D