6 green enterpreneurship

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    Green

    entrepreneurshipcatalysing the transition to green economiesHossamAllam,CP/RACsexternalexpert

    CP/RACFocalPointsMeeting,Barcelona,2224May2011

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    Green Economy (UNEP)

    Results in improved human well-being and socialequity, while significantly reducing environmentalrisks and ecological scarcities.

    Low carbon, resource efficient and socially inclusive.

    Dominated by investing in, producing, trading,distributing, and consuming not only environmentallyfriendly but also environmentally enhancing productsand services.

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    EntrepreneurA person or company who undertakes innovations, financeand business acumen in an effort to transform innovations

    into economic goods (Wikipedia)

    Entrepreneurship: a driving force in an economy Entrepreneurs: Contributors to technological innovation

    and new job growth

    Green entrepreneur Integrates environmental, economic & social axis in core business

    Innovative solutions to the way goods and servicesare produced & consumed

    Scaling-up of the business model contributes to greeningof the economy

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    System ic ch ang eI nnova t i on

    Wea l th c rea t i on

    Socialcha l lenges

    Env i ron m ent a lcha l lenges

    Greene n t r e p r e n e u r

    Sociale n t r e p r e n e u r

    Mainstream approach to social, environmental challenges

    Green entrepreneurship map Barcelonya

    Green Entrepreneurship

    Susta inab lel i fes ty les

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    From product to service

    From selling to leasing office carpets Carpet maintenance for monthly fee

    Material more durable (lasts 4x as long)

    Used carpets remanufactured

    Waste 66% (1996 2007)

    Energy use 45%

    GHG 33%

    Source: Green Jobs, UNEPs Green Economy Initiative

    Example: Interface Carpets

    Revenues doubled and profits tripled

    Employment 73% in 5 years Renewable energy 0 to 27%

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    Green Entrepreneurship in

    Mediterranean countries

    - CP/RACs activity in compliance with the tasks of the RACs and MAP to supportthe Mediterranean Strategy for Sustainable Development (Conference of the

    Parties to the Barcelona Convention 2008, Almeria, Spain):

    - Views from Green Entrepreneurs on the challenges & opportunities in the

    Mediterranean region

    - Collection of 25 best case studies (pre-selection of 80)

    - Technical support of CEDARE (member of the Steering committee of theArab Round table for Sustainable consumption and production), the TurkishTechnology Development Foundation and Barcelonya, a Spanish Agencyfor Communication on Sustainability

    Generate and manage relevant knowledge to inform andsubstantiate policy dialogues, decisions and action ()

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    Green entrepreneursTerre deLiens

    Ethical investment

    Compostadores

    Compost units

    ConceptoVerding

    Textile

    Green Chip

    Electronics Recycling

    Gaea

    Food production

    Karagnler

    Biofuelfromwaste

    Sakrah Womens Cooperative

    Agriculture &crafts

    Ezgi Gida

    Food production

    Souk elTayeb

    Farmers markets

    Bugday

    Farmers markets

    &agrotourism

    ASSID

    Natural

    medicine

    Ecobike Israel

    Cycling tourism

    Taziry Ecolodge

    Ecotourism

    Tanal Ecolodge

    Ecotourism

    VIPdry car cleaning

    Ecodesign

    Cop (M)adam

    Recycled products

    Steppen

    Ecodesign

    JES

    Recycling

    ADAPTEgypt

    HousingMilles Collines

    Textile

    SEKEM

    Organic Production

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    SPAIN ConceptoVerding

    OrganicclothingproducedintheMediterraneansoldonlinetoNorthernEuropean

    countriesandthroughshopsinSpain.

    Founded byAlberto

    Fernandez,

    Yazmin Garcia

    2008

    Economic 3fulltimejobs,9part time

    Social Fairtrade certification,longterm suppliers contracts

    Environmental Recycled materialfor packaging,certified organic cotton from

    Greece,chemical free

    production in

    Spain

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    EGYPT SEKEM

    Consortium of companies producingand distributingorganicandbiodynamicfood,

    textileandpharmaceuticalproductsinEgyptandabroad.

    Founded byIbrahimAbouleis in1997

    Economic 2.000jobs,annual turnover 23m

    Social Education &health programmes through SEKEMdevelopment

    foundation

    Environmental chemical freefood production,Closed nutrient cycles tackle climate

    change, resource depletion and desertification.

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    EGYPT TaziryEcolodge

    Tourismfacilityintegratingtraditionalconstruction,renewable energy,organic

    farmingandculturalheritage.

    FoundedbyFaisalChaabiin2007

    Economic 29full

    time

    jobs

    &

    80

    part

    time

    sustainable

    construction

    workers

    Social Preservation&celebrationofSiwaculture(caligraphy,

    arquitecture,poetry)

    Environmental Useof ocallysourcedrenewableconstructionmaterials,reduced

    pesticide,fertiliers

    &

    fossil

    fuel

    use

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    JORDAN SakrahWomensCooperative

    ProfitsharingcooperativeinJordanwhosememberscultivate,manufacture,package

    andmarketcereals,dairy,textileandcrafts.

    Foundedby

    Zeinab

    al

    Momany

    in

    2002

    Economic 32fulltimejobs,800womenwithmicrocredits

    Social Childcare,education,training&femalefarmersnetwork

    Environmental Sustainableproductionwithminimaluseofpesticides,fertilizers

    andmaximum

    use

    of

    renewable

    materials.

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    GREECE Gaea Products

    ProductionanddistributionofauthenticGreekfoodproductswithanorganicrange

    ofoliveproductsandinnovationsinwaterandcarbonfootprinting.

    Founded byMr Aris Kefalogiannis 1995

    Economic 50

    full

    time

    jobs,

    annual turnover 11m,

    20%

    annual growthSocial Longterm relationships with suppliers,work with localfarmers

    cooperatives,Ethical workplace standard SMETA

    Environmental Chemical freeproduction,reduced water consumption

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    MOROCCO GreenChip(Managem&AlJisr)

    Companythatcollectsdismantlesandsortselectronicwaste,recoveringprecious

    andnonferrousmetalsandsellingotherdismantledproducts.

    FoundedbyIsmalAkalayin2008

    Economic 24full

    time

    jobs,

    150

    part

    time,

    annual

    turnover

    2m

    US$

    Social 65youngunemployedtrainedeachyearincomputer

    maintenance&recycledcomputersdonatedtoschools

    Environmental Reductionincontaminationofsoil&groundwaterfromewaste,

    120.000

    tonnes

    of

    e

    waste

    to

    be

    recycled

    per

    year

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    Findings from the interviewswith 25 green entrepreneursfrom different Mediterranean

    countries

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    Common assets

    Values & ethics

    Relationships & networks Leadership & focus

    Targeted innovation

    Problem analysis

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    Shared challenges

    Limited access to investment

    Absence of public support for entrepreneurs Weak environmental legislation

    Lack of market incentives

    Lack of entrepreneurship culture Low interest from consumers

    Bureaucracy

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    Reflections GE still unknown concept in the region

    More active role needed from

    government & investors Womens empowerment key for employment

    Governance structure influencesthe scale of employment

    GEs need acess to capital, training & keystakeholders

    Exchange of GE across borders is limited

    Different stages of entrepreneurshiphave different needs

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    VisionThe Mediterranean region has the right conditionsfor green entrepreneurs and grass root initiatives

    to provide innovative solutions contributingto the transition to green economiesin the Mediterranean countries.

    ChallengeCreate the conditions for potential, start upsand up and running entrepreneurs to provide

    innovative solutions to environmentaland social challenges in the region.

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    Proposals for action

    1. Mechanisms for up and running green entrepreneurs to developand expand initiatives through the exchange of information andexperiences

    2. Advice and support to start up greenentrepreneurs through the connection withexisting entrepreneurs and other experts

    3. Motivation for potential greenentrepreneurs to develop green

    enterprises in collaborationwith business schoolsand universities

    4. Facilitation of localmultistakeholderdialogue to designbusiness solutionsfor local environmentalproblems

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    ECOMEDA GREEN FORUMNovember 2011, Barcelona

    Or