Sources:

Science of Email 2014 from Hubspot and Litmus

Aberdeen Group

eMarketer

BtoB Magazine

Kissmetrics the science of social timing Kissmetrics the science of social timing (referencing Dan Zarrella and www.pure360.com)

Merkle – View from the Digital Inbox

Brought to you by Wine Glass Marketing, bringing clear direct strategies to wineries. www.wineglassmarketing.com.

6 myths about email marketing and mobile phonesWith the increase of smartphones, more people will read my emails.

Actually, consumers use smartphones to manage their email box and regularly clean it out. 66% report they “regularly and occasionally read the subject line and ignore the message” while 75% report “regularly or occasionally reading the subject line and deleting”.

All young people now read emails on their phones.

While younger people do read email via mobile devices more than older groups, all groups reported over 85% that desktop was the preferred method.

100%

90%

80%

70%

60%

50%

40%40%

30%

20%

10%

0%18-29

desktop

mobile

tablet

If they read my email on a phone they’ll go to my mobile website

When email is accessed via a smartphone and a consumer decides to make a purchase, only 5% use their phone. 40% wait until they are at their PC or on a laptop.

(Between the ages of 25 and 54, nearly half of consumers say they do this.) This may involve finding the same email and clicking through, or it could involve finding the website directly or through search.

2 hours

1 hour

All emails are read at work

work

home

Consumers spend an average of 2.01 hours per day looking at email at home and 0.95 hours per day at work.

Nobody is going to open and read an email on the tiny phone screen

An average of 47% of all emails that are opened are opened on mobile.

If my email looks good in Outlook, I’m ok.

iPhoneand iPad39%

Outlook

13%

Others

52%

As of February 2014, iPhone is 26% of the email market share and combined iOS has 39% (iPhone and iPad).