6 pricing policy
TRANSCRIPT
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( )
(EUR, $, BGN), ,
,
: 1 + 0.50 = 1.50
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( )
1-
( ) = 2
- = 200,000
= 100,000
= 2
-(200,000:100,000) = 2 = 4
M (10%) = 0.40
(cost+mark-up) = 4.40
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( )
2- = 50,000
= 2
- (200,000:50,000) = 4
= 6
(10%) = 0.60 (+) = 6.60
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( )
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:
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= x
= -
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20002100
2200
2300
2400
2500
0100
200
300
400
500
0.990.90
0.80
0.40
0.20
0.10
090
160
120
80
50
EUR 2200
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. ,
30 200 .
: 30, 70, 110, 125, 150, 200.
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/
-
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,
.
Toyota ,
,
.
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,
-.
() =
-
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(USD000)
(000)
100
75
50
25
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:
A = 1.2
- 30,000 .
1- 0.80. -
(1.20.8) = 0.4 /.
30,000 =0.40
= 75,000
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USD 90,000
+ 7,000
+ 6,000
+ 5,000 .
+ 2,000 .
USD 110,000 - 10,000
USD 100,000
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% A B C
25 40 40 2030 33 33 33
30
50 25 25
15
45 35 20
100% 41.65 32.65 24.9
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,
. ,
. - .
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(EUR)
()
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/
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.
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.
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,
,
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,
5, 9 99.
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()
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,
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.
1-3 PCs 350 EUR4-6 PCs 330 EUR
7+ PCs 300 EUR
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10
30
10 30
.
2/10
30
2%
10 ,
30
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()
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, ,
,.
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F.O.B. Free On Board
.
.
.
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C.I.F.(Cost Insurance and Freight):
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.
, .
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Free()
.
.
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,
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>> >
( )
()
- -
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>> ,
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