QUESTIONNAIRE

A STUDY ON CUSTOMER PERCEPTION TOWARDS NESTLE PRODUCTS

(A STUDY WITH SPECIAL REFERENCE TO PALAKKAD CITY)

I am undergoing a project work for my M.COM degree examination. Kindly help me

to fill up this questionnaire. This will be kept confidential and used only for my

project work.

1. Name :

2. Sex :

Male b Female

3. Age :

20-30 30-40 above

4. Marital Status :

Single Married

5. Education:

No formal education School level Graduation Other

6. Occupation :

a) private firm b) Govt job profession d) self-employment

7. Monthly Income :

Up to 10000 10000-20000 c) 20000-30000 d) above 30000

8. Number of family members :

a) up to 2 2-4 above 4

9. Family type :

a Nuclear Joint

10. Do you consume nestle product?

Yes No

11. Which type of nestle product, used in daily basis?

Milo Kitkat Maggi Nescafe

12. Which nestle product do you like most?

Milo Kitkat Maggi Nescafe

13. How much amount you spent for nestle products per month?

Below 500 500-1000 1000-5000 Above 5000

14. How frequently do you use nestle product?

Daily 2-3 times in a week 3-4 times in a week occasionally

15. Which source of information influenced you to buy nestle products?

Advertisement Consumer family and friends Retailers

16. Which of the following factors influenced the purchase of nestle product?

Price Quality Availability Other

17. Your opinion about the taste of nestle products?

Excellent Good Normal poor

18. Your opinion about the price of the nestle products?

Low Average High very high

19. Give your rating to the following attributes towards nestle products?Particulars Excellent Very good Good Average Bad Very bad

Quality

Brand Image

Availability

Packing

Price

20. Which media influenced you to buy the nestle products?

Newspaper Television Banners Others

21. How would you nestle compared to Cadbury?

Nestle is definitely better Cadbury is definitely better

22. Are you satisfied nestle product with all your expectations?

Yes No

23. If No, what changes do you expected?

Quality Price Availability variety

24. Give your suggestion to improve the nestle product?

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Thank you for your co-operation