6 secretsSocial Persuasionof

ARISTOTELE

Humans are the most powerful

tools of PERSUASION

#1 Reciprocity

People feel obligated to give back to others who

have given to them.

#1 Reciprocity

People feel obligated to give back to others who

have given to them.

#2 Liking

We prefer to say “yes” to those we know and like.

#2 Liking

We prefer to say “yes” to those we know and like.

#3 Social Proof

People decide what’s appropriate by examining

and following what others are doing.

#3 Social Proof

People decide what’s appropriate by examining

and following what others are doing.

#4 Authority

People rely on authority for guidance on how to respond and what

decision to make.

#4 Authority

People rely on authority for guidance on how to respond and what

decision to make.

#5 Consistency

Once we make a choice, we will encounter

pressure to behave consistently with it.

#5 Consistency

Once we make a choice, we will encounter

pressure to behave consistently with it.

#6 Scarcity

Opportunities appear more valuable when they

are less available.

#6 Scarcity

Opportunities appear more valuable when they

are less available.

Thanks for Your (persuaded) attention

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