6 seo optimisation tips

18
6 SEO Optimisation Tips

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Post on 14-Jan-2017

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Page 1: 6 SEO Optimisation Tips

6 SEO Optimisation Tips

Page 2: 6 SEO Optimisation Tips

Search Engine Rankings

The higher the ranking, the

more people are exposed to

the business & its products

& services

Page 3: 6 SEO Optimisation Tips

Search Engine Rankings

Users are also more likely to

select a business’s website

& view its content when the

page appear near the top of

the search result page

Page 4: 6 SEO Optimisation Tips

Search Engine Rankings

More website visitors means

more opportunities for the

business to make sales &

achieve high marketing ROI

Page 5: 6 SEO Optimisation Tips

6 SEO Optimisation Tips

1. URL Structures

2. Keyword Research

3. Page Load Times

4. Sitemaps

5. Descriptive Navigation

6. Page Title Optimisation

Page 6: 6 SEO Optimisation Tips

SEO Optimisation Tips

1) URL Structures

Keep your URLs short, descriptive,

and relate directly to the content

of the page

Page 7: 6 SEO Optimisation Tips

SEO Optimisation Tips

1) URL Structures

Make sure to include the primary

keyword in the URL, preferably

at the start of the URL

Page 8: 6 SEO Optimisation Tips

SEO Optimisation Tips

2) Keyword Research

Research all keywords that are

bringing traffic to your website,

and relevant to your business’s

planned website content

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SEO Optimisation Tips

2) Keyword Research

Based on the results, strategically

determine what is going to work

the best & build up your content

strategy, navigation, sitemap, etc.

Page 10: 6 SEO Optimisation Tips

SEO Optimisation Tips

3) Page Load Times

Don’t drive your customers away

with a slow loading website

The average mobile users spend

only 5 seconds wait for a website

to load

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SEO Optimisation Tips

4) Sitemaps

Sitemaps help consumers to

locate exactly what they need,

and where they can get it.

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SEO Optimisation Tips

4) Sitemaps

2 types of sitemaps your

website needs:

• XML sitemap

• HTML sitemap

Page 13: 6 SEO Optimisation Tips

SEO Optimisation Tips

5) Descriptive Navigation

Design your site so that whoever

lands on it will find it easy to

find what they are looking for

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SEO Optimisation Tips

5) Descriptive Navigation

Keep your navigation clean by

limiting the use of flyouts &

drop down menu bars

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SEO Optimisation Tips

6) Page Title Optimisation

The recommended length of

your page titles is 55-60

characters

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SEO Optimisation Tips

6) Page Title Optimisation

Make sure your primary keyword or

phrase is situated at the beginning

of the title to maximise the boosting

effect for your SEO ranking

Page 17: 6 SEO Optimisation Tips

Want more SEO tips &

strategies?

Click This!

Page 18: 6 SEO Optimisation Tips

Need help with digital marketing

planning for your business?

Hotpink Websites

http://www.hotpinkwebsites.com.au/