6 social media trends smes need to watch out for in 2016
TRANSCRIPT
6 Social Media Trends SMEs Need to Watch Out for in 2016
Presented by Logan Nathan
2016 Social Media Trends for SME Business Owners
2016 SEO Trends for SME OwnersNote:solomoIT is an independent company based in not associated in anyway with LinkedIn.
Training & Coaching we provide are based on our own independent research and ‘hands-on’ use of this platform for business and individual use.
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2015 has been a busy year for businesses seeking to position themselves on social media networks!
Forward looking SME business owners can potentially leverage by keeping an eye on the emerging social media trends and get an edge over competitors!
2016 Social Media Trends for SME Owners
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Planning for 2016, I’ve outlined 6 Social Media Trends that can up the digital marketing game for your small businesses!
Lets take a look at each of these…
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2016 SEO Trends for SME Owners
Stimulate Interest Through Story Telling
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Irrespective of how compelling target ad messages get, social media consumers will continue to care
more about the story behind the brand rather than the product or service offered!
Optimise Social Content For Search Engines
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Growing the number of real targeted followers, getting external inbound links, optimising post for local searches, getting social shares and increasing your reputation on social media, can all slowly add
up to result in better Google ranking!
Complement Marketing with User Generated Content
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Content created by collaborating with social media influencers, employees and brand
advocates, has the potential to amplify the message in a more powerful and
meaningful way
Indulge Users Through Rich Content
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2016 will witness a greater obsession for in-the-moment updates via live video streaming giving a
peak into a happening in business right now!
This trend is expected to overtake simple videos that are captured and posted on to a later date! .
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Rise in the privacy concerns of social media users will require businesses to back off their intrusive
marketing methods and respect their user’s privacy more
Assure Privacy Protection
Leverage From Search Made Through Social Networks
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With users searching for products and services directly from Facebook, Pinterest and YouTube
instead of Search Engines, SMEs need to redefine keywords and hashtags to get found with ease
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2016 will see a rise in brand story-telling and use of rich content!
Small business will up their budget on social media ads, make privacy protection a priority and consumers will be using social media more through their mobiles to search for local business online.
Conclusion
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Logan NathanDigital Transformation Strategist, Social Selling Specialist,
LinkedIn Trainer
Leverage Social Media Marketing for your Small Business