6 things to love about mobile marketing
TRANSCRIPT
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hungry for...Mobile Marketing
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Fact 1More people own smartphones
than toothbrushes.
That stinks!
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Fact 2People have a very intimate
relationship with their smartphone.
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Just look at that loving gaze, would you?
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Knowing these two facts can be beneficial to you, dear marketer.
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Let me tell you how.
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Your audience is alwayswithin reach
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1/6 Your audience is always within reachIt is what it is – us people don’t part with our phones all too often. A 2015 survey showed 90 % out of 6,000 respondents even bring their
phones with them to the bathroom.
• the first and last thing we see• we check our phone 85 times a day• that’s a third of our awake time
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Great content gets shared
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2/6 Great content gets sharedThere is only one thing that influences the purchasing decisions of
mobile users more than an offer received from a company – a friend’s opinion. Earn the share and watch your business blow up.
• huge viral potential• make sure share buttons work• both on mobile and desktop
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Search and find on-the-go
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3/6 Search and find on-the-goGrabbing your phone to search for the product or service you need
expresses the intent to buy. Google says 9 out of 10 mobile searches lead to action, with more than 50% leading to sale. Google knows.
• think of – search for – buy• location-based offers• acting at the right moment
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Personalized approach
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4/6 Personalized approachEncourage people to buy. Recognize shopping preferences and habits, offer time-limited discounts or give customers additional information
about products, such as sizing details or stock info.
• forget about one-size-fits-all• purchase incentive• online and offline data combined
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Never ‘forget your wallet’again
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5/6 Never ‘forget your wallet’ againThe phone is always on us, remember? Whether it’s dropping by a store
or deciding to shop online, there is a growing trend of smartphones being used to purchase products or services.
• 50% of population is unbanked• mobile payment in the rise• reliable and safe payment option
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Entertain your audience
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6/6 Entertain your audienceTake advantage of many available interactive banner types and create
ads users will want to engage with. There won’t be ads popping up and down all over the place to distract them.
• mobile marketing preferred for videos• audience watches them in full-screen• scratchable, shakeable, 360° banners
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So, let’s recap: Why should a mobile marketing strategy not be an option
- but a must?
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In a nutshell:
Audience always within reach
Great content gets shared
Search and find on-the-go
Personalized approach
Never „forget your wallet” again
Entertain your audience
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By 2020, there will be more people who own a cell phone than those who have electricity
or running water globally . Cisco, 2016
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Thanks for viewing.