6 things your business website should include · content marketing 101: ... •seo landing pages...
TRANSCRIPT
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6 THINGS YOUR BUSINESS WEBSITE SHOULD INCLUDE
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1. “3 SECOND” HEADLINE2. CLEAR CALL TO ACTION3. SUCCESS HEADER IMAGE4. SEARCH ENGINE OPTIMIZATION5. RESPONSIVE DESIGN6. SALES ORIENTED COPYWRITING
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THE ANATOMY OF AN EFFECTIVE HOME PAGE
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CONTENT MARKETING 101:COPYWRITING
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WHY WRITING MATTERS
“CONTENT IS THE REASON SEARCH BEGAN IN THE FIRST PLACE.”
LEE ODDEN
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WRITING FOR SEO
• SEO LANDING PAGES
• BLOG WRITING
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SEO LANDING PAGES
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HOW TO WRITE A LANDING PAGE THAT RANKS ON GOOGLE
• SEO LANDING PAGE FORMULA• OPTIMIZATION STANDARDS
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LANDING PAGE FORMULA
• TITLE: CITY NAME + CORE SERVICE
• SUB HEADINGS: CITY NAME + SPECIFIC SERVICE
• CALL TO ACTION
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OPTIMIZATION STANDARDS
• WORD COUNT
• KEYWORD DENSITY
• READABILITY
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LET’S SEE HOW IT WORKS
• “FUEL SERVICES IN HOUSTON”
• “PARTY POPCORN IN CONROE”
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BLOG WRITING
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“COMPANIES THAT PRODUCE A BLOG HAVE 434% MORE SEARCH ENGINE-INDEXED PAGES THAN
THOSE THAT DON’T.”
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HOW TO WRITE BLOG ARTICLES FOR SEO
• EASY BLOG WRITING FORMULA• OPTIMIZATION STANDARDS
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“EASY” BLOG WRITING FORMULA• KEYWORD TITLE• INTRO PARAGRAPH• TRANSITION• VALUE-BASED PARAGRAPHS (3+)• CONCLUSION/CALL TO ACTION
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OPTIMIZATION STANDARDS• 500-2,500 WORDS• KEYWORD DENSITY=1-2%• 8TH GRADE READING LEVEL• USE SUBHEADINGS• INCLUDE LINKS: 3 OUT, 3 IN• IMAGE W/SEO TITLE• CALL TO ACTION
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EXAMPLE:
• “DO I NEED BULK FUEL?
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PRO TIPS:
• LIST-BASED ARTICLES• CATCHY, SPECIFIC TITLE• EVERGREEN CONTENT• COLLECT LEADS W/PDF
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QUESTIONS
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