6 visitor attraction and visitor management - lecturer copy

8/16/2019 6 Visitor Attraction and Visitor Management - Lecturer Copy

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VISITOR ATTRACTION&

VISITOR MANAGEMENT

TOPIC 7


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• A physical or cultural feature of aparticular place, that individualtravellers or tourist perceive as capableof meeting one or more their speci cleisure-related needs.

• Such features may be ambient in nature

(e.g. climate, culture, vegetation orscenery), or they may be speci c to alocation such as a theatre performance,a museum or a waterfall.

VISITOR ATTRACTION


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CATAGORIES OF VISITORATTRACTIONS

C o n s t r uc t e d o r

N a t u r a l

• b u i ld ings o f a l l t ype

s

• Na t iona l pa r s

• ! a t e r fa l ls

• " a e s , e t c

N o d a l o r L i n e a r • m o v e m e n t o f t o u r i s t

f r o m o ne p l a c e t o a no t he r

•

# .g . t o u r i ng ho l i d a y s b y c a r , c o a c h , e t c

Sites and Event• #vents are temporarily

• $uration varies• %onstructed or natural


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• $estination which utili&es coastalareas for recreation and rela'ation

• !hat activities can you thin of• Any e'amples of seaside resorts• uture of seaside resorts*

–

#nvironmental concerns – +Slip, Slop, Slap campaign

! Sea Side Resorts


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• A designated place of services in the continuumof health, wellbeing, rela'ation and body styling( nutrition, gym, physical activities, plasticsurgery, beauty care, etc.), which are o eredholistically by s illed professionals often with aidof (healing)

• Demanded : people in high stress positions ofemployment* business travellers (more stressand /et lag and are boo ing hotels that o er full-0edged spa services)

• The core market: body boomers 1 youngerprofessionals

"! #ealt$ & S%a Touris


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2. 3uali ed sta 4. Swimming pool5. Sauna6. !hirlpool7steam bath8. acilities for healthy nutrition9. :hysical tness;. :rovision for rela'ation, cultural and mental activitycient information about heath topics2?.Access to health tips the guest can use bac home22.Nature trac s for recreation activities such as wal ing, cycling and

/ogging24. acilities for aged and disabled

'esira(le re)uire ents o*co %re$ensive +ellness *acilities

include


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•

@ourism associated with towns andcities

• !hat are tourists interested intowns and cities

,! -r(an Touris


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.! Rural Touris• Any form of tourism that showcases the rural

li*e/ art/ culture and $erita0e at rurallocations/ there by bene tting the local

community economically and socially as wellas enabling interactions between the touristsand the locals for a more enriching tourisme'perience .

•

t is a multi-faceted and many entail farm oragricultural tourism, cultural tourism, naturetourism, adventure tourism, and eco- tourism.


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Fa ous ruraldestinations

• Swiss Alps

• Bictoria alls (Cimbabwe7Cambiaborder)

• Dimalayas (Nepal)


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Rational (e$ind ruraltouris

• $esire for peace 1 tranEuility• $isillusionment with over crowded resorts and

cities•

#ducational value• Strong demand for wholesome family oriented

recreational activities• Nostalgia• An ine'pensive getaway• @o engage in rural activities due to curiosity• Dealth consciousness of urban areas


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1! A0ritouris• A0riculturall23(ased o%eration or

activit2 that brings visitors to a farm or aranch

• orm of nic$e touris• #mphasis sustainable tourism in

agricultural areas• Activities* buying produce direct from a

farm stand, navigating a corn ma&e,pic ing fruit, feeding animals, or staying ata F1F on a farm


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P-RPOSE 4-ILTATTRACTIONS

• Ancient monuments and historicbuildings

• Gardens• Archaeological sites• ndustrial tourism•

@hemes and amusement par s• !ild life attractions• ndustrial heritage


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5! Ancient Monu entsand 4uildin0s

• Structures that are old, or ofarchitectural interest, provide anattractive setting to sightsee

• Hodern Architectural Deritage• Growing interest for history, no more

passive• !orld Deritage Sties by IN#S%J• (http*77whc.unesco.org.en7list)


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A on0 To% 6 #istoricTravel 'estinations

Stonehenge

Great wallof %hina%oliseum

Abu-simbel


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7! Gardens• Attracted to the unusual plants and

beautiful settings• Specialist tours and cruises


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! Arc$aeolo0ical sites• @he branch of anthropology that

studies prehistoric people and theircultures

• E02%t * the most famous destination


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8! Industrial #erita0e• Keminders of the industrial revolution• Hany of the factories and

warehouses


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6! T$e e anda use ent %ar9s

• Local %ar9s * catering to day trippermar et

• Fla0s$i% attractions * drawsdemand on national mar ets and asigni cant number of foreign visitors

• Icons or destination t$e e%ar9s * destination on their ownright, attract a worldwide mar et


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' i s n e 2 L a n d


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! :ild Li*e Attractions• Started with &oo

– %onsideration of animal captivity ascruelty

• @rend* Safari :ar s – Jpportunity to see the animals in the

wild

– T$ailand;s Sa*ari :orld


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"! Industrial touris• nterest in modern industry• %ompanies have open up their wor

shops (for :K)


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Ot$er site attractions

%ulturaltourism

Huseumand artgallery

#vents

Artfestivals

$artourism

Ketailshoppin

g


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,! Cultural touris• #mbracing the full range of

e'periences visitors can underta e tolearn what ma e a destinationdistinctive L its lifestyle, its heritage,its arts, its people and the businessof providing and interpreting that

culture to visitors


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• Distory and archaeology• :eople their lifestyle (including the

ways in which they earn a living anden/oy their leisure)

• %ultural diversity• Arts and architecture• ood, wine and other local produce• Social, economic and political

structures• "andscape


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.! Museu s and ArtGalleries

• Serve the local needs initially andlater rapidly gain an internationalreputation

• Sometimes it can be the ma/orreasons to visit a destination


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1! Retail S$o%%in0• Shops become the sole attraction

•

Shopping combined with other formsof leisure – Kestaurants, cinemas, gaming arcade,

etc


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5! Events• $uration and freEuency varies• Jne o events•

#vents increase the visitors to adestination


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7! Art *estivals• An aspect of cultural tourism• "arge festivals run during tourist

seasons and smaller events runoutside the season

• ncludes music, arts, crafts, drama,dance, literature or poetry


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! 'ar9 touris


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VISITOR MANAGEMENT• Bisitor management involves nding

ways to regulate visitors in order tominimi&e negative impacts andma'imi&e the bene ts of tourism


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Controllin0 t$e i %act o*visitors

• %arrying capacity

• @he limits of acceptable change


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Meetin0 t$e cost o*visitor ana0e ent

• Bisitors• Dost community•

"ocal tourist businesses


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O%erational a%%roac$ tovisitor ana0e ent

• %ontrolling demand and 0ows of visitors• #g. :ricing policies, controlling access,

restricting activities, mar eting, de-

mar eting, etc• Altering visitorsM behaviour

• #g. nformation and education, signs andguides, etc

• Adapting supply• 3ueuing, &oning, closure,

pedestriani&ation, etc


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-se o* tec$nolo02 invisitor ana0e ent

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6 visitor attraction and visitor management - lecturer copy

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