6 Visitor’s Behaviors To Personalize User

Experience

Web PersonalizationWhy$?$What$?$How$?$

What$behavioral$data$can$you$use$to$segment$?

Why Create a Personalized Experience ?• First&impression&:&«&OK,&that’s&exactly&what&i&need&»&• Relevant&content&• Desire&

& &&&&More Conversions !

Why Create a Personalized Experience ?

“People$tell$you$who$they$are,$but$we$ignore$it$because$we$want$them$to$be$who$we$want$them$to$be.”$Don$Draper$

How to Personalize ?

• A/B&testing&tools like&Beampulse…&• Hubspot…&• Cookies

What to Personalize ? • Copy&!fivesecondtest.com$

• Images&• Menus&• Modules&• Forms&

What to Personalize ?

• Copy&$• Images

• Menus&• Modules&• Forms&

So what do you know about visitors ?

We&want&to&know&:&

• Who&they&are&• What&they&look&for&&

⇒To&create&relevant&segments&

1) Landing page tell you things

&

Side&note&about&Landing&Pages&:&

• Target&a&specific&set&of&Keywords

• Rank&for&Known&Keywords

1) Landing page tell you things

&

B2B B2C

2) Keyword used to find you tell you things

&

3) Utm parameters tell you things

No&keyword&available&?&

Use&existing&utm&params&To&personalize&Landing&Pages,&and$more.

www.example.com/landingpage&?utm_campaign=newyear&&utm_medium=facebook&

&utm_source=cpc&&utm_content=message3

⇒ Google&URL&Builder&

3) Utm parameters tell you thingswww.example.com/landingpage&?utm_campaign=health16t1&&utm_medium=facebook&

&utm_source=cpc&&utm_content=asthma

• testr

4) Visitor’s source tell you things

• When&Facebook&is&1&tab&away…

• Partners&sending&traffic

⇒ Beampulse&

5) Geolocation tell you thingsMake&marketing&messages&more&local\friendly&

&

6) Forms tell you thingsUse&existing&forms&or…&

Ask visitors !&

• Store&values&with&Cookies github.com/js\cookie/js\cookie&

David&Hahn,&LinkedIn

“Thanks !”

Adrien&Lafond&Pixelmarketing.net&