6 ways to become relevant beyond an ad
DESCRIPTION
An over-reliance on single instance events like ads, email blasts, webinars and trade shows has made most publishers irrelevant beyond ad sales. The challenge publishers face is becoming relevant beyond the ad. Here are 6 Ways to Become Relevant Beyond An Ad.TRANSCRIPT
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educate
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educate
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educate
2/3 of all selling occurs in the education cycle.
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educate
2/3 of all selling occurs in the education cycle.
It’s more imperative than ever to provide your clients and prospects with relevant, useful, and up-to-date content.
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research
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research
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research
Scour your audience database and reader behaviors to provide insight and analysis to benefit your target clients.
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provoke
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provoke
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Your communications with clients should be clever and cause them to think creatively about the challenges you can help them overcome.
provoke
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inform
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inform
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In this period of industry innovation and transformation, it is of the utmost importance to be the eyes and ears of relevant changes that impact your client.
inform
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expand
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expand
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expandDon’t rely on the same old resources for ideas and strategic tips; reach outside your industry and network for best practices to share.
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serve
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serve
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serveYour clients and prospects are more understaffed and busier than ever. Be their “guy.” Be the person to supplement their efforts and help them get things done.
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