6 ways to differentiate your business and stand out in your industry
TRANSCRIPT
6 Ways to Differentiate Your Business and Stand Out in
Your Industry
Why is it important to be different?
Learning how to differentiate your business is important for all small business owners
because not only are you competing against other small businesses, but you
also have to fight well-known national and global companies for a slice of the
market.”
“
Examine the Competition
Learning what others are doing, how they are doing it, and why they are
doing it will allow you to differentiate your business.
01
02Identify and Understand Customer’s Pain Points
Figure out what bothers your customers most about the current system. Identify what problems the
customers need solved that will bring them to your business.
Apply Ideas and Practices From Other Industries
03
For a fresh take on your own industry, you can always look to other industries for
inspiration. This allows you to differentiate your business by bringing in new ideas that
will appeal to customers.
04Put Yourself in the Customer’s
ShoesTo differentiate your business by placing a
greater emphasis on customer service, you have to put yourself in your customers’ shoes. Think
about how they will use your products or services, what their needs are and how you can
act in their best interests.
05Demonstrate Your Core ValuesYour differentiation should be built into your core values in
a meaningful way that lets you demonstrate to clients how you are different. Saying your business is different because you are ‘honest,’ ‘a trusted partner,’ ‘focused on customer
service’ or any other generic core value is not good enough – you need to go a step further and really show customers
how you are different.
06Develop Your Team
Everyone who works at your company must be on board with the company’s mission. They have to believe in the core values, understand
how the company is different from competitors, and carry out that differentiation
in their personal interactions with clients.
To hear more about how the CEO of Contango IT, Danny Mizrahi, applied these practices, check out the
full article in Smart Hustle Magazine!