6 winning ux strategies for search engines to track your website better

www.medresponsive.com

1-800-670-2809

6 WINNING UX STRATEGIES FOR SEARCH ENGINES TO TRACK YOUR WEBSITE BETTER

http://www.medresponsive.com/

Visit: www.medresponsive.comCall : 1-800-670-2809

6 UX BEST PRACTICESKEEP YOUR WEBSITE SEARCH ENGINE FRIENDLY

UX or User Experience is getting more and more important as it is necessary

to achieve a competitive edge, keep users interested in your website, and

improve call-to-action performance. Along with User Interface (UI), UX is

also an important consideration in healthcare website design. Neglecting UX

can result in creating a website that visitors will not come back to. You need

to develop a rich interaction experience to attract users back to your site.

Providing visitors with an amazing user-experience is essential to keep them

coming back to your website. UX is therefore a major consideration in

physician website design.



http://www.medresponsive.com/physician-website-design/



Factors that can have an impact on user experience include:

SITE LOADING SPEED

FUNCTIONAL PERFORMANCE OF THE SITE

MARKETING CONTENT INCLUDED IN THE SITE

COLOR, DESIGN AND LAYOUT

CUSTOMER SUPPORT

WHETHER THE SITE IS AUTHORITATIVE, FRIENDLY, AND SO ON

HOW FINANCIAL MATTERS ARE DISCUSSED





According to the Usability Professionals Association, six key benefits of

adding UX to the design and development process are:

INCREASED PRODUCTIVITY

INCREASED SALES

REDUCED TRAINING AND SUPPORT COSTS

REDUCED DEVELOPMENT TIME AND COSTS

LESS MAINTENANCE COSTS

INCREASED CUSTOMER SATISFACTION



http://www.medresponsive.com/blog/try-these-ux-steps-to-improve-your-websites-performance/



SIX UX STEPS TO CONSIDER WHEN DESIGNING A MEDICAL WEBSITE

MOBILE OPTIMIZATION

INCREASE IN PAGE LOADING SPEED

USAGE OF RICH SNIPPETS

SIMPLE AND CLEAR NAVIGATION

SUITABLE IMAGES AND VIDEOS

SIMPLE DESIGN WORKS





Research by Smart Insights reveals that the time people spend on mobile

devices has exceeded the time they spend on desktops or laptops by 51% to 42%.

Even so, many mobile users end up visiting websites not designed for them.

This makes them leave the site, increasing the bounce rate.

Your website must therefore have a responsive design that loads well on

desktop, tablet and mobile.

Mobile-friendly sites are ranked higher in Google.

MOBILE OPTIMIZATION

Making a website responsive is now mandatory for great UX and SEO. More

and more people are using mobile phones than desktop to search for stuff

online.





MOBILE OPTIMIZATION

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The faster the site loads, the happier is the user. Most web users

expect a site to load in 2 seconds or less. Slow-to-load pages ruin the

user experience.

Designers can consider using resources such as Page Speed Insights

and Google Analytics that provide an idea of the speed of the web pages

in hard figures. It also helps to improve the hosting of the website.







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A rich snippet may include an image, review, video, or even an event

calendar, that is right there in the SERP listing.

It enriches the UX and helps users obtain information about the site

in the search page, which compels the user to click on the webpage for

more information.

USAGE OF RICH SNIPPETS

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Navigation is one of the most crucial aspects of healthcare website

design.

The navigation has to be clear, concise, and easily understood to

make it easy for visitors to quickly find what they are looking for.

Clear organization, such as understandable menus on top will keep

visitors engaged with your content and encourage them to spend more

time on your website.




http://www.medresponsive.com/medical-website-design/




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Visual illustrations play a key role as users can get information much

faster than reading written content that is much time consuming.

Consider interspersing images in between text.

Illustrations can also emotionally connect with your audience better

than photos and even convey the information better.

You can also use graphs, pie charts and other visual tools to display

quantitative information.

It is also highly recommended to use headlines that can grab

attention.

SUITABLE IMAGES AND VIDEOS

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Keep the design as simple as it can be.

An attractive design that is not too cluttered make navigation much

easier.

Simple and straightforward design with a strong user experience

works best for medical websites.

Such a design helps patients to stay informed about treatments, the

level of personalized care, diseases and their symptoms and more.

SIMPLE DESIGN WORKS

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Consider the above User Experience (UX) best practices to keep your

medical website user friendly as well as search engine friendly.





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Headquarters:8596 E. 101st Street, Suite HTulsa, OK 74133

Main: (800) 670 2809Fax: (877) 835-5442E-mail: [email protected]: www.medresponsive.com



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