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TRANSCRIPT
Understanding and Analyzing the Online Presence, Visibility and Identity of the University of Maryland
Understanding and Analyzing the Online Presence, Visibility and Identity of the University of Maryland
The plan!Overview
Place your screenshot here
Presence, Visibility, Identity?
Behind every successful post...
is a LOT of work!
Organizational StructureHow does it work?
835Marketing and CommunicationsUniversity Communications
University Communications- Public Relations- Crisis Communications- Public Affairs- Social Media
Reputation Management
Social MediaLikes, Tweets and more..
Channels - Facebook - Twitter (Official UMD + UMD President)- LinkedIn (Handled by Alumni)
What about Instagram, YouTube, Pinterest, Flickr.?
Plan of ActionPlanning
Meetings- Marketing and Communications (1/Month)- University Communications (2/Month)- Stand-Up (1/Week)
Employee Assessment- Set expectations- Mid-year check- Year-end review
Leader Among UsLeading
What is the strategy?- Employee Responsibilities - Post schedule- Platform- Best practices (not rules)- Tactics and key initiatives
Lets organizeOrganization
Content matters, platform matters more. Team Building once a quarter Social Media Analytics and Trends (Hootsuite) Budgeting New social platform? Not yet!
Takeaways
Communications a challenging task Almost no margin for error Interconnected web a cog in the wheel More onus on current followers Work environment was great
Recommendations
New social platforms (e.g. Instagram) Resource Management Increase student involvement Engage more with online audience Try implementing a flatter organization structure
Thank You!