63% 70% - cargill · erythritol sorbitol xylitol p=0.032 p=0.056 p=0.019 consumers express strong...

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CLINICAL RESEARCH: In a 3-year clinical study, erythritol was superior to sorbitol and xylitol at: Reducing the risk of dental caries Reducing dental plaque Reducing Streptococcus mutans in saliva and plaque ERYTHRITOL ENABLES PRODUCT INNOVATION WITH COMPELLING CONSUMER BENEFITS Zerose ® erythritol Better Tooth Protection • Natural* bulk sweetener • Zero calories • Looks and tastes like sugar • Highest digestive tolerance of all polyols • Non-cariogenic, helps prevent tooth decay Year 1 Year 1 Year 1 Year 2 Year 2 Year 2 Year 3 Year 3 Year 3 5% 0% -5% -10% -20% -25% -30% -15% DENTAL PLAQUE WEIGHT Change against baseline over 3 years Erythritol Sorbitol Xylitol p=0.032 p=0.056 p=0.019 CONSUMERS EXPRESS STRONG INTEREST IN PRODUCTS OFFERING BETTER TOOTH PROTECTION In a proprietary research study conducted by Cargill, consumers showed strong appeal, purchase intent and switching potential for oral ® erythritol. Adult Toothpaste Children’s Toothpaste Gum Fruit Chews 63% likelihood to switch 68% purchase intent 81% purchase intent 70% likelihood to switch * The labeling, substantiation and decision making of all claims for your products is your responsibility. We recommend you consult regulatory and legal advisors familiar with all applicable laws, rules and regulations prior to making labeling and claims decisions, including decisions regarding natural claims. © 2015 Cargill, Incorporated. All Rights Reserved. PRODUCT CONCEPTS RESULTED IN POSITIVE CONSUMER COMMENTS* “It would give me peace of mind.” my children’s teeth and help provide for a better smile.” “I think it will help keep her teeth more healthy and help avoid cavities.” “I want to be able to protect my teeth.” “I will not have to worry about taking my kids to the dentist for dental problems as often.” To learn more about our clinical and consumer research studies, contact [email protected] * Actual verbatim responses from research respondents during open-ended conversation

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Page 1: 63% 70% - Cargill · Erythritol Sorbitol Xylitol p=0.032 p=0.056 p=0.019 CONSUMERS EXPRESS STRONG INTEREST IN PRODUCTS OFFERING BETTER TOOTH PROTECTION™ In a proprietary research

CLINICAL RESEARCH: In a 3-year clinical study, erythritol was superior to sorbitol and xylitol at:

Reducing the risk of

dental caries

Reducing dental plaque

Reducing Streptococcus

mutans in saliva and

plaque

ERYTHRITOL ENABLES PRODUCT INNOVATION WITH COMPELLING CONSUMER BENEFITS

Zerose® erythritolBetter Tooth Protection™

• Natural* bulk sweetener• Zero calories • Looks and tastes like sugar• Highest digestive tolerance

of all polyols• Non-cariogenic, helps

prevent tooth decay

Year 1 Year 1 Year 1Year 2 Year 2 Year 2Year 3 Year 3 Year 3

5%

0%

-5%

-10%

-20%

-25%

-30%

-15%

DENTAL PLAQUE WEIGHT Change against baseline over 3 years

Erythritol Sorbitol Xylitol

p=0.032

p=0.056

p=0.019

CONSUMERS EXPRESS STRONG INTEREST IN PRODUCTS OFFERING BETTER TOOTH PROTECTION™

In a proprietary research study conducted by Cargill, consumers showed strong appeal, purchase intent and switching potential for oral

® erythritol.

Adult Toothpaste Children’s Toothpaste

Gum Fruit Chews

63%likelihood to switch

68%purchase intent

81%purchase intent

70%likelihood to switch

* The labeling, substantiation and decision making of all claims for your products is your responsibility. We recommend you consult regulatory and legal advisors familiar with all applicable laws, rules and regulations prior to making labeling and claims decisions, including decisions regarding natural claims.

© 2015 Cargill, Incorporated. All Rights Reserved.

PRODUCT CONCEPTS RESULTED IN POSITIVE CONSUMER COMMENTS*

“ It would give me peace of mind.”

“ my children’s teeth and help provide for a better smile.”

“I think it will help keep her teeth more healthy and help avoid cavities.”

“ I want to be able to protect my teeth.”

“I will not have to worry about taking my kids to the dentist for dental problems as often.”

To learn more about our clinical and consumer research studies, contact [email protected]

* Actual verbatim responses from research respondents during open-ended conversation