63% 70% - cargill · erythritol sorbitol xylitol p=0.032 p=0.056 p=0.019 consumers express strong...
TRANSCRIPT
CLINICAL RESEARCH: In a 3-year clinical study, erythritol was superior to sorbitol and xylitol at:
Reducing the risk of
dental caries
Reducing dental plaque
Reducing Streptococcus
mutans in saliva and
plaque
ERYTHRITOL ENABLES PRODUCT INNOVATION WITH COMPELLING CONSUMER BENEFITS
Zerose® erythritolBetter Tooth Protection™
• Natural* bulk sweetener• Zero calories • Looks and tastes like sugar• Highest digestive tolerance
of all polyols• Non-cariogenic, helps
prevent tooth decay
Year 1 Year 1 Year 1Year 2 Year 2 Year 2Year 3 Year 3 Year 3
5%
0%
-5%
-10%
-20%
-25%
-30%
-15%
DENTAL PLAQUE WEIGHT Change against baseline over 3 years
Erythritol Sorbitol Xylitol
p=0.032
p=0.056
p=0.019
CONSUMERS EXPRESS STRONG INTEREST IN PRODUCTS OFFERING BETTER TOOTH PROTECTION™
In a proprietary research study conducted by Cargill, consumers showed strong appeal, purchase intent and switching potential for oral
® erythritol.
Adult Toothpaste Children’s Toothpaste
Gum Fruit Chews
63%likelihood to switch
68%purchase intent
81%purchase intent
70%likelihood to switch
* The labeling, substantiation and decision making of all claims for your products is your responsibility. We recommend you consult regulatory and legal advisors familiar with all applicable laws, rules and regulations prior to making labeling and claims decisions, including decisions regarding natural claims.
© 2015 Cargill, Incorporated. All Rights Reserved.
PRODUCT CONCEPTS RESULTED IN POSITIVE CONSUMER COMMENTS*
“ It would give me peace of mind.”
“ my children’s teeth and help provide for a better smile.”
“I think it will help keep her teeth more healthy and help avoid cavities.”
“ I want to be able to protect my teeth.”
“I will not have to worry about taking my kids to the dentist for dental problems as often.”
To learn more about our clinical and consumer research studies, contact [email protected]
* Actual verbatim responses from research respondents during open-ended conversation