642 students attended a LCB sponsored workshop or event last year

Students said that LCB staff could do a better job advocating these workshops and events

Current Methods of Communications

• Weekly Events Reminders• LCB Website• TV screens in lobby• In-Class slides

The majority of respondents said that they do not read the current events weekly reminder.

Students have a hard time navigating through LCB website

A look at the current LCB website

March 3, 2014

Finance Homework

Management Homework

Read Finance Textbook

Finance case study

Meet with BA 352 Group

Work on BA 352 Proposal

Work on BA 253 Presentation

Go to the market

Do laundry

Research resume and cover letter workshop

Situation Analysis Review

• Weekly emails don’t get read• Students wish the emails were more

personalized• Website is confusing for students• Information is scattered• Workshops and events are not an urgent

matter

Costs

• $50,000 will be used to start up and maintain the app and database for five years

• 5 people will be paid for their contributions

Technical Plan

• The project will be completed in two phases simultaneously

• Phase one: September-January (Fall and Winter terms)

• Phase two: November-January (Fall and Winter terms)

Conclusion

• The LCB needs to increase participation rates for LCB sponsored events

• Two-part solution: Simultaneously create an app, student information document and coinciding database