665 project 3 final port
TRANSCRIPT
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Always on the RUN
CHELSEA BEYTON | MARYGILL MACATBAG | ALEXANDRIA SWANSON
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Women Ages 27-40 Single or married with or without children
Busy work schedule with little downtime Staying fit is important with their hectic life. Business locations where appearance isimportant
(Los Angeles, San Diego, New York, NewJersey, or Miami)
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$30-60,000+ income
Fast pace, time starved lifestyle
Desires versatile clothing that can be wearablethroughout all seasons.
Shops for products based off of fit, comfort,and durability.
Prefers to shop in department stores for morevariety.
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Meet Michelle
31 years old
Currently lives in Los Angeles working at a PRfirm.
When not working in her office, shes at hersecond job being a mom and wife.
With little downtime, staying fit helps Michelle goabout her day without feeling tired and overworked.
Michelle prefers clothing that is casual enough towear to work and is durable to withstand all day.
She likes having to change clothes as little aspossible. Balance fits in Michelles lifestyle because it isstylish to wear to work but appropriate to wear
when working out. Balance clothing is made to stay strong andwont influence Michelle to change by the end ofthe day.
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Athleta
Under Armour
Nike
Old Navy
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Our lives as mothers, wives, working women
have become so much more than everbefore...we want to be stylish, comfortable and
hip! Heidi Klum
Balance will directly compete with HK for NewBalance in creating versatile active wear forwomen that are always on the go.
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Always on the RUN
Fall 2012
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Fall 2012
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0122 UNION ST.SAN FRANCISCO, CA. 94108
(415) 228-7492 FAX: (415) 228-7493
Vender Name: Fabric Outletwww.fabricoutletsf.com2109 Mission StreetSan Francisco, Ca. 94110(415) 552-4245
Fabric/trim Name: Polyester/RayonFiber Content: 50%Polyester50%Rayon
Fabric Trim Price: $4.99 (whsl)Fabric Width: 60Color Names: Black, charcoalLead Times/Minimum orders: 3-4weeks colors(not special ordered keepcurrent colors)
Fabric/Trim Care: hand wash coldwater, hang dry
Vender Name: Fabric Outletwww.fabricoutletsf.com2109 Mission StreetSan Francisco, Ca. 94110(415) 552-4245
Fabric/trim Name: Cotton/LycraFiber Content: 97% Cotton 3% LycraFabric Trim Price: $4.99 (whsl)Fabric Width: 60Color Names: Black, charcoalLead Times/Minimum orders: 3-4weeks colors
(not special ordered keep currentcolors)
Fabric/Trim Care: machine washcold, tumble dry low
SWATCHES SWATCHES
COLORS
12-Charcoal
94-Black
COLORS
12-Charcoal
94-Black
Fall 2012
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0122 UNION ST.SAN FRANCISCO, CA. 94108
(415) 228-7492 FAX: (415) 228-7493
Vender Name: Fabric Outletwww.fabricoutletsf.com2109 Mission StreetSan Francisco, Ca. 94110(415) 552-4245
Fabric/trim Name: Rayon/SpandexFiber Content: 96% Rayon 4%SpandexFabric Trim Price: $4.99 (whsl)Fabric Width: 60Color Names: sky blue, maroonLead Times/Minimum orders: 3-4 weeks colors(not special ordered keep current colors)
Fabric/Trim Care: hand wash cold water, hang dry
SWATCHES
COLORS
47-Sky blue 65-Maroon
Fall 2012
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PRODUCT# F1027-01 F1127-02 F1227-03 F1027-04 F1127-05 F1127-06 F11227-07
PRODUCTIMAGE
PRICE $43.00 $61.00 $76.00 $50.00 $147.00 $74.00 $95.00
FIBERCONTENT12: Poly/Rayon
65: Rayon/Spandex
94:Cotton/Lycra
47 & 65:Rayon/
Spandex
12: Poly/Rayon
65: Rayon/Spandex
94: Poly/Rayon
12 & 94Cotton/Lycra
12 & 94Cotton/Lycra
12: Poly/Rayon
47 & 65:Rayon/
Spandex
COLORS 12,65 12,94 12,94 65,94 12,94 12,94 12,47,65SIZES XS-L XS-L XS-L XS-L XS-L XS-L XS-L
COLOR PALETTE: 47 Sky Blue 65 Maroon 12 Charcoal 94 Black
0122 UNION ST.SAN FRANCISCO, CA. 94108
(415) 228-7492 FAX: (415) 228-7493Fall 2012
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Fabrics/Trim: Prices per yard or unit ordered50% Polyester 50% Rayon (12) $4.99/yd96% Rayon 4% Spandex (65) $4.99/ydElastic (3/8 wide) $1.07/pkLabel $0.08
Fabric Cost Yardage Price Total(per garment) 1 3/8 $4.99 $6.86Total materials cost:Trims Cost Each Price TotalElastic 1 $1.07 $1.07Patch/label 3 $0.08 $0.24Total materials cost: $1.31Manufacturing Time/piece Price TotalCutting Cost 1 piece $0.20/pc $0.20Sewing Cost 10 min $0.23/min $2.30
Total cut & sew cost: $2.50First Cost: $10.67Wholesale Cost: $21.34Suggested Retail: $42.68
ColorsAvailable
65-Maroon
12-Charcoal
Fall 2012
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Fabrics/Trim: Prices per yard or unit ordered97% Cotton 3% Lycra $4.99/ydElastic (1 wide) $1.39/pkLabel $0.08
Fabric Cost Yardage Price TotalCotton/Lycra 1 1/4 $4.99 $6.24Total materials cost: $6.24Trims Cost Each Price TotalElastic 1 $1.39 $1.39Patch/label 3 $0.08 $0.24Total materials cost: $3.03Manufacturing Time/piece Price TotalCutting Cost 2 pieces $0.20/pc $0.40Sewing Cost 24.35 $0.23/min $5.60
Total cut & sew cost: $6.00First Cost: $15.27Wholesale Cost: $30.54Suggested Retail: $61.08
ColorsAvailable
94-Black
Fall 2012
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Fabrics/Trim: Prices per yard or unit ordered50% Polyester 50% Rayon (12) $4.99/yd96% Rayon 4% Spandex (47 & 65) $4.99/ydLabel $0.08
Fabric Cost Yardage Price TotalPolyester/Rayon 2 1/4 $4.99 $11.23Total materials cost:Trims Cost Each Price TotalPatch/label 3 $0.08 $0.24Total materials cost: $0.24Manufacturing Time/piece Price TotalCutting Cost 3 pieces $0.20/pc $0.60Sewing Cost 30 min $0.23/min $6.90Total cut & sew cost: $7.50
First Cost: $18.97Wholesale Cost: $37.94Suggested Retail: $75.88
ColorsAvailable
12-Charcoal
Fall 2012
47-Sky Blue
65-Maroon
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Fabrics/Trim: Prices per yard or unit ordered50% Polyester 50% Rayon (94) $4.99/yd96% Rayon 4% Spandex (65) $4.99/ydElastic (3/8 wide) $1.07/pkLabel $0.08
Fabric Cost Yardage Price Total4/7 $4.99 $2.84Total materials cost: $2.84
Trims Cost Each Price TotalElastic 1 $1.07 $1.07Patch/label 3 $0.08 $0.24Total materials cost: $1.31Manufacturing Time/piece Price TotalCutting Cost 7 pieces $0.20/pc $1.40
Sewing Cost 30 min $0.23/min $6.90Total cut & sew cost: $8.30First Cost: $12.45Wholesale Cost: $24.90Suggested Retail: $49.80
ColorsAvailable
65-Maroon
94-Black
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Fabrics/Trim: Prices per yard or unit ordered97% Cotton 3% Lycra $4.99/ydOld Brass Metal Button $1.75 eaZipper $2.33 eaZipper Pull $3.49 ea
Label $0.08/label
Fabric Cost Yardage Price TotalCotton/Lycra 3 1/2 $4.99 $17.47Total materials cost: $17.47Trims Cost Each Price TotalOld Brass Button 1 $1.75 $1.75Zipper 1 $2.33 $2.33Zipper Pull 1 $3.49 $3.49Patch/label 3 $0.08 $0.24Total materials cost: $7.81Manufacturing Time/piece Price TotalCutting Cost 5 pieces $0.20/pc $1.00Sewing Cost 45 min $0.23/min $10.35Total cut & sew cost:
$11.35
First Cost: $36.63Wholesale Cost: $73.26Suggested Retail: $146.52
ColorsAvailable
12-Charcoal
Fall 2012
94-Black
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Fabrics/Trim: Prices per yard or unit ordered97% Cotton 3% Lycra $4.99/ydElastic (2 1/2 wide) $1.39/pkLabel $0.08
Fabric Cost Yardage Price TotalCotton/Lycra 3 $4.99 $14.97Total materials cost: $14.97Trims Cost Each Price TotalElastic 1 $1.39 $1.39Patch/label 3 $0.08 $0.24Total materials cost: $1.63Manufacturing Time/piece Price TotalCutting Cost 2 pieces $0.20/pc $0.40Sewing Cost 7 min $0.23/min $1.61Total cut & sew cost: $2.01
First Cost: $18.61Wholesale Cost: $37.22Suggested Retail: $74.44
ColorsAvailable
12-Charcoal
94-Black
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Fabrics/Trim: Prices per yard or unit ordered96% Rayon 4% Spandex (47, 65) $4.99/yd50% Polyester 50% Rayon (94) $4.99/ydLabel $0.08
Fabric Cost Yardage Price TotalRayon/Spandex or 2 3/8 $4.99 $11.85Poly/RayonTotal materials cost: $11.85Trims Cost Each Price TotalPatch/label 3 $0.08 $0.24Total materials cost: $0.24Manufacturing Time/piece Price TotalCutting Cost 7 pieces $0.20/pc $1.40Sewing Cost 45 min $0.23/min $10.35
Total cut & sew cost: $11.75First Cost: $23.84Wholesale Cost: $47.68Suggested Retail: $95.36
ColorsAvailable
65-Maroon
47-Sky blue
12-Charcoal
Fall 2012
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Fall 2012
M
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Reusableshopping
tote,given out
withpurchase.
Balancestores do notuse plastic orpaper bags.
Made fromrecycled
scrapmaterials,
Hang tagfor all
garments.
Made fromrecycledpaper.
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T-standmetal pipe w/rust-like finish
Square nestingTable
transparent plastic
Rectangle nestingtable
transparent plastic
Featuretable
transparent plastic
Modular cubbies forwalls
transparent plastic
Hang Barmetal pipe w/rust-like finish
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Always on the RUN
Fall 2012