6th insme conference alvaro oliveira
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6th INSME Conference 10-13 May, 2010 Rio de Janeiro, BrazilTRANSCRIPT
6th INSME Annual Meeting 20101
Álvaro de Oliveira
- A Global Network of User
Panel 6 -‐ Innovation Networks
6th INSME Association Annual Meeting
10-‐13 May, 2010
Rio de Janeiro, Brazil
6th INSME Annual Meeting 2010
Overview
1 What is a Living Lab. Methodologies and tools. Best pratices cases
2 European Network of Living Labs (ENoLL)3 ENoLL Organisation and services4 Brazil Living Labs Network5 EU Brazil Living Labs Collaboration6 -‐ Conclusions
2
6th INSME Annual Meeting 2010
A Living Lab is a User Driven Open Innovation Ecosystem (Real
living environment) where the user (citizen, resident, worker,
student, visitor, customer) lives, works, studies, plays and
entertains. In this living environment the user co-‐creates,
experiments and tests new ideas, products and services. The real
life environment replaces the traditional research lab where the
scientists and technicians are engaged in the development of new
technologies, products and services to meet perceived market
needs which many times materialize or are not met by
technology pushed solutions.
What is a Living Lab?
6th INSME Annual Meeting 20104
LivingLab
Enterprises
Local, Regional & State
Government
Univeristies and Research Institutes
Financing
RDI Agents Facilitation User Communities
Living Lab Ecosystem
6th INSME Annual Meeting 2010
InI
Living Labs Innovation Framework (1/2)
5
InIInternal RDI Open Innovation Platforms Pilots
Pro
ject
Focu
s
Test
ing
Maturity
Low High
Prototyping
Living LabsFieldTrials
Testbeds
TraditionalMarketPilots
Social Pilots
Research
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Living Labs Innovation Framework (2/2)
6th INSME Annual Meeting 2010
Driving changing factors of Living Labs
Internet is at the heart of the open co-‐creationPlatforms and open connectivity are key facilitators Living Labs are citizen/user oriented environments, promoting innovation and pioneering new marketsOpen innovation is the soul of competitiveness(Social networks, open source)Emergence of new services Ecological sustainability awareness enabling consumerbehaviour transformation
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6th INSME Annual Meeting 2010
European Energy PoliciesA User Driven Movement to create the future today
Supply Smart Grid Demand
Open for all types and sizesof local generation
Efficient, reliable and self-healing transmission and distribution
Utility- Consumer trust. Open information
Interaction betweendemand and operation
Most cost efficient solutionready to future requirements
New Business models
Distributed generation
Wind farms
Solar generation
Traditional Power plants Smart meters
Smart house
Plug-‐in vehicles
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SAVE ENERGY Living Lab Network
Goals:User behavior transformation.
Living Lab methodologySmart ICT Energy Efficiency
model and technical platform
Serious Game focused on Energy Efficiency at Public
SpacesReal time consumption
information. Energy savings up to 25%Pilots committed to extend
results beyond project completion
European wide dissemination of results
Policy Recommendations to the EU Commission and
Member States
ManchesterTown Hall
LisbonMunicipality
Offices
Lulea Culture House
HelsinkiPublic Schools
LeidenCity Services
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SAVE ENERGY Living Labs Network
6th INSME Annual Meeting 2010
Helsinki Pilot:Collaboration and Co-‐operation towards Implementation
Users:Teachers, pupils
TechnicalExperts
Historical Data:Made Energy
Audits
SupportingCompanies
EvaluationIdeas,Proposals
SAVE
ENERGY
ActionPlan
ProjectPlan
InvestmentPlan
Evaluation
Implementation of the Pilots and Game
Source SAVE ENERGY Techinical Meeting Helsinki; Arne Gylling & Asko kippo
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Automotive Living Lab Network
Reserach, Engineering, Innovation, Training
Technological Centers
International Research Organizations
MIT IPA Carnigie Mellon
Research Organizations CEIIA Technological Centers
Associations and Training
Palmela Industrial Park ATEC Other Associations
MARKET
USERS
FINANCE
FUNDING
ALL-‐Net 1 ALL-‐Net NFIAPAL LL
OEM 1
S1 Sn-‐2 SnSn-‐1
OEM N
FIAPAL Living Lab: Automotive Industry
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OEM
Suppliers
Networking
Turnover
Date
RENAULT Assembler
AUTOEUROPA, GM, PSA
AUTOEUROPA PSA, Others OEMS
10 50 180 180
Non-existent Clubs of Suppliers
Innovation Networks
(LL Methodology)
FIAPAL Living Lab
500 Millions Euros
1.5 Billions Euros
5 Billions Euros
6 BillionsEuros
1992 1995 2005 2010
AUTOEUROPA, GM, PSA
120
Added Value Networks
(LL Methodology)
4 Billions Euros
2000
FIAPAL Living Lab Overview
6th INSME Annual Meeting 2010
European Network of Living Labs (ENoLL)
1st Wave: 192nd Wave: 323rd Wave: 784th Wave: 83
6th INSME Annual Meeting 2010
1st Wave ENoLL, Autumn 2006
2nd Wave ENoLL, Autumn 2007
3rd Wave ENoLL, Autumn 2008
4th Wave ENoLL, Autumn 2009
Finish Presidency,Autumn 2006
Portuguese Presidency,
Autumn 2007
Slovenian Presidency, Spring 2008
French Presidency, Autumn 2008
Sweeden Presidency, Spring 2009
Spanish Presidency, Autumn 2010
5th Wave ENoLL, Autumn 2010
Belgium Presidency, Spring 2010
Hungarian Presidency, Autumn 2011
The EU Presidencies and ENoLL
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European System of RDI
16
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17
Vice-PresidentRoberto Santoro
SMEs, Entrepreneurship and Manufacturing. Events
Vice-PresidentJarmo EskelinenCommunication, Cities Network
SecretariatPieter Ballon(Membership
Administration)
PresidentÁlvaro de Oliveira
Work Groups. EU Presidencies. National Networks
ENoLL Council(21 Members)
TreasurerMikael Börjeson
(Membership Operations)
ENoLL Strategy and Operation
(Coordination: Álvaro Oliveira)
Thematic Domain Living Labs(Coordination: Tuija Hirvikoski)
HealthHealth CareWellbeing (Energy. EnvironmentMedia. Creativity Regions Rural and Territories Living
LabsSMEs, Entrepreneurship and
ManufacturingSocial InclusionMobility
ENoLL Policy(Coordination: Seija Kulkki)
Future Internet, Living Labs and Social Innovation
Convergence(Coordination: Jo Pierson)
Foreign Affairs AmbassadorsAmsterdam (Africa- Daan Velthauz)
Helsinki (Asia- Jarmo Eskelinen)Lisbon (North and South America-
Álvaro Oliveira)Ljubljana (Central and Eastern
Europe, Euro-Med - Joze Gricar)
ENoLL Council functional Organisation
6th INSME Annual Meeting 2010
ENoLL Services
Network evolution and AlliancesNetwork operations and office support in Brusselsentry point of contact for User Driven Open Innovation and Future Internet ServicesLiving Lab PrizePolicy LinkingAssessing Network and Living Labs PerformanceShare practices and success stories Co-‐Learning Summer SchoolCatalyzing Opportunities for wide scale cross-‐border pilotsCo-‐create Commons accessible to the CommunityEnable Networking through physical and virtual events
ENoLL Services3 wave MembersExpectations
International visibility, prestige, brandattract business to the regionaccess European fundingco-‐creation of new knowledge on llabsshare users communities globallyshare practices, for-‐with-‐by-‐user methods, business models, iprCollaborate in joint large scale pilotsget connected to new partners
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Energy Efficiency. Sustainable Energy. Climate changeWell Being and HealthCreative Media. User driven contents. Social Networks. Web 2.0Social Innovation. Social InclusionThematic Tourism. Culture Servicese-‐Government. e-‐ParticipationSmart Cities. Future InternetRegional, territorial and rural development of Smart RegionsMobilityIndustrial and logistics development. Internet of thingsSecurity
Thematic Sub Networks of Living Labs
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Local Living LabsRegional Living LabsNational NetworksSectorial Living LabsCross border Living LabsEuropean Network of Living LabsThematic Sub Networks Living LabsGlobal Network Living Labs
Living Labs Types
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Finnish NetworkSwedish NetworkNordic NetworkCataluña NetworkSlovenian NetworkPortuguese NetworkItalian Network
National and Regional Networks of Living Labs
6th INSME Annual Meeting 2010
ENoLL Activities in Brazil
22
EU-Brazil LLs Conference, Campinas, SP, October 2010 (t.b.c.)
Digital Niterói, Niteroi, Rio de Janeiro, RJ, December 2008
Brazilian Living Labs:1. LL awareness, Brazilian LL
participants on European Events (EU Lyon 08, Helsinki 08, EU Portugal 07, EU Slovenia 08, Brussels 08, etc)
2. Brazilian Living Labs and ENoLL3. Emerging Living Labs4. Brazilian Living Labs Network
Federal Government Meetings on Living Labs, Brasília, November 9th 2009
Workshop on Living Labs, Manaus, July 2008
Workshop on Innovation and Living Labs, Manaus, September 2009
Workshop on Innovation and Living Labs, Manaus, October 2008
Living Labs Energy Efficiency, Escelsa, Vitória, ES, December 2009
Espirito Santo Living Lab Workshop, Vitoria, ES, July 31th 2009
Espirito Santo Living Lab Workshop, Vitoria, ES, June 2009
Living Labs Workshop -UFES, Vitória, ES, December 2009
Living Labs Workshop, Espírito Santo, ES, September 28th 2009.
Federal Government and EU Commission Workshop on Living Labs, Brasília, September 2008
Innovation and Living Labs Workshop, São Paulo, SP September 2008
Smart Cities, São Paulo, SP, December 2009
Living Labs for International Cooperation. FIAM, Manaus, November 26th 2009
Living Labs Workshop, Belém, Pará, 30/Nov/2009
Workshop LLs, Vitoria, ES, April 24th 2009
International Forum for Technology and Innovation, Vitoria, ES, November 2008
Energy Living Labs Workshop, EDP Inovação, São Paulo, SP, December 2009
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Living Labs enablers in Brazil
Brazilian Culture Living Labs ObjectivesCriativity. Entrepreneurship. Support for novelty and differentiation.
Experimentation. New business models.
Emotional attitude. Engagement. Performance leverage. Productivity.
Open Society. Network development. Value creation.
Collaboration. Solidarity. Social Networks.
Achieving together. Co-creation satisfaction.
Strong open source eGovernment.
Open service creation leverage.
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ENoLL in Brazil - Results3rd Call
Amazon Living Lab -‐ Fundação Feitosa (Manaus, Amazonas)
Espirito Santo Cidadania Digital (Vitoria, Espirito Santo)
Living Lab INdT -‐ Well Being and Wealth Care LL (Manaus, Amazonas)
Inova Unicamp Innovation Agency Living Lab(Campinas, São Paulo)
4th CallAmazonas Living Lab (Manaus, Amazonas)BBILL ( Belo Horizonte, Minas Gerais)EDP/Brasil Living Lab (São Paulo, São Paulo)Group Inter-‐Action Living Lab (Manaus, Amazonas)Habitat Living Lab (Vitoria, Espirito Santo)Rio Living Lab (Rio de Janeiro, Rio de Janeiro)
24
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Existing Living Labs domainsSustainable Energy and Energy EfficiencyEnvironment Technologies. SustainabilityBiotechnology. BiodiversityEnviroment TechnologiesNatural Products Traditional PracticesSocial Innovation. InclusionEmerging Living Labs domainInternet of Things and Intelligent LogisticsAutomotive IndustryCivil Aeronautics IndustryAgrifood. Healthy FoodCreative IT IndustriesThematic Tourism (Eco-‐activities)Security
Brazilian Network of Living Labs
6th INSME Annual Meeting 2010
Partners:RJ State GovernmentOlympic Committee
Genesis InstitutePorto Maravilha
MunicipalitySocio DesignFUNDARPEQuickMindMilestoneEduWebPUC-‐RioSEBRAERioFilmAfferoGloboFINEPSECRJothers
Rio de Janeiro Living Lab
26
Thematic Tourism
HealthyLiving,Sports
Smart Cities,Urban
Renewal
Social Inclusion,
e-Participation
Environment, Sustainability
Arts,Design,Fashion
Digital Production,Publishing,
TV
Others
Culture, Entertainment,
Lifestyle
Rio de JaneiroWell BeingLiving Lab
Driven byOlympicsSpirit
6th INSME Annual Meeting 2010
Partners:AM State Government
AmazonasTurSUFRAMAEMBRAPAFAPEAM SEBRAECIEAMFIEAMUFAMCETAINPASECTINdTUEA
others
Amazonia Living Lab
27
DigitalInclusion
Ecotourism
SustainableEnergy
Biodiversity(a)
Well BeingHealth
ICT AssistedLearning
CulturePreservation
(b)
Others
SustainableEnvironment
AmazoniaLiving Lab
(c)
(a) Includes the Living Labs: Biomedicines and Bio cosmetics.
(a) Includes traditional culture, handcrafts, entrepneurship, micro businesses, etc.
(b) Communities Coordination Cooperation.
Driven by NatureInnovation
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Cidadania Digital LL
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EU-Brazil Living Labs Policy instruments
ICT Programme ICT Technologies Research, Methodologies and ProcessesCIP Programme -‐ Application of Technology. Pilot projectsPCP Programme (Pre-‐Commercial Procurement of Innovation) -‐ New Finance
instrument (2010)Joint Calls Europe -‐ Brazil (2010)
Brazil Innovation Programmes (Collaborative Networks focus)State Governments PoliciesPublic Private partnerships. Private funding
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Future Internet
Smart Energy
Future Internet-enabled services:
Smart Living
Smart TransportSmart Health
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Service oriented Smart Cities
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Conclusions (1/2)
Living Labs are a pillar of the European Innovation System. The supporting Policy. is
supported by the European Commission and EU Presidencies and is in line with the
Europe 2020 Strategy and the Europe Digital Agenda.
Cities are being transformed by the impact of globalisation, rapid technological
Evolution and social changes. Sustainable Urban Well Being trends are emerging
driven by the direct participations of the citiziens and applications of Future Intenet
Technologies (Smart Cities).
Regions and territories are increasingly becoming dynamic Living Enviroments
requiring the capacity to develop enable and adapt to fast technological, societal and
cultural changes. Living Lab collaboration methodologies can be the answer to adress
these challenges in the context of Smart Regions.
6th INSME Annual Meeting 2010
Creativity, experimentation, emotion, social innovation,happiness and well being are words very closed to the heart of
the Brazilian culture, they also are part of the Living Labs co-creation innovation environment.
Living Labs methodologies and ENoLL provide a powerfulopportunity to drive the Innovation Strategy in Brazil. Let´s do
it together
33
Brazil culture can enable the co-‐creative innovation environment of Living Labs.
The Brazilian Network of Living Labs has reached a critical mass of 10 Living Labs,
the largest outside Europe. At least another 10 are emerging for the next call.
Conclusions (2/2)
6th INSME Annual Meeting 2010
Thank You
34
Álvaro de [email protected]
Phone: +351 21 486 67 84 Mobile: +351 91 666 66 66Skype: alvaroduarteoliveiraAddress: Alfamicro
Alameda da Guia, 192-A 2750-368 CascaisPORTUGAL
6th INSME Annual Meeting 2010
Public-‐Private Partnership-‐... it could be a localized or thematic network of actors from public, private and not-‐for-‐profit sectors focused on
Organization-‐ ... it could be a institution to facilitate / accelerate the innovation
Methodology-‐ It may refer to the rationale of including early-‐users in the
Living Labs Drivers
6th INSME Annual Meeting 2010
Preparation of Living Labs development
Stakeholder involvementVision building (vision workshops)User community buildingAnalysis of current ways of collaborative workingInnovative scenarios and use cases, supported by usersRequirements analysis and definition of services
Limited scale experimentation based on user
experience
Mock-up developmentUser experience and idea generationLimited applications development and testing based on ideasLimited user interaction and user experienceTechnologies and applications selectionIntegration of toolsLimited proof of principle experimentation at reference laboratoryNew concepts and ideas
More extensive application
development and field experimentation
Experimentation and validation with usersFull-scale software developmentIntegration of tools and servicesSound methods for extended testing and validationRLL field trials preparation and initiationTraining and demonstration of capabilities
User-led co-creation and Living Lab business model
operation
RLL field trials extended to full user experienceExperimentation with new ways of collaborationEvaluation of RLL as innovation environment and impact on rural developmentFunctioning RLL business
Full demonstration of RLL capabilitiesRLL as Service provision to stakeholders
Living Labs Methodology
6th INSME Annual Meeting 2010
SAVE ENERGY Initial Vision New Business Partnership
Global Energy Efficiency
APOLLON Project
ICT for Energy
Efficiency
PreCoProject
French Pilot
(10.000 Users)
Portuguese Pilot (50.000
Users)
Chinese Digi Eco (100.000
Users each)
Braziliam Pilot S. Paulo (5.000 Users
Helsinki Lisbon
Leiden
LuleäManchester
ICT Energy Efficiency tools and services
New Business Models
Behaviour Transformation
New Business
Partnership
CIP Programme - Stimulating the Energy Efficiency and ICT European Markets
6th INSME Annual Meeting 2010
SMEs Internationalisation (1/3)
38
Luleå LL Helsinki LL
Lisbon LL Amsterdam LL
ISA
Kyab PV
PW
Bus
ines
s P
artn
ersh
ip
Technology Transfer
Vitória LL
HAE
ISA internationalization strategy to establish business partnerships in Luleå and Vitória (equipment distribution), integrated solutions in Helsinki and Amsterdam (incorporating added value with other
equipments and services) and adding value by technology transfer from Amsterdam.
6th INSME Annual Meeting 201039 Fostering Research and Innovation
Policies
Efective Collaborationthrough Public Private Partnership
Fostering European Partnerships and beyond
Communities creation
From Economic Recovery to Sustainability
6th INSME Annual Meeting 2010
Conclusions
Cities are being transformed by the impact of globalization and rapid technological evolution. Sustainable Urban Well Being trends are emerging driven by the direct participations of the citizens.Cities are increasingly becoming dynamic Living Environments requiring the capacity to enable and adapt to fast technological, societal and cultural changes. Living Lab collaboration methodologies can be the answer to address these changes.Sustainable Energy and mobility are important trends of the emerging Well Being Urban Living Lab Paradigm. Local energy micro-‐generation, distribution (Smart Metering/Smart Grid) and storage require new business models and new policies.
40
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Living lab pilots preparation
Development and testing of
services / tools
Prototyping, experimenting,
evaluation
Exploitation, market / client
relations
Living lab technical infrastructure: platform, basic services, methodologies
Living lab facility operationService offeringUsing and paying the services Revenue
Generation
Revenues costs flowing back to stakeholders
InvestmentCosts
Living lab planning, coordination, project management
Partnership development, maintenance, stakeholder relations, pilots acquisition
Value chain
Business model
Living lab as a value chain: towards a sustainable business model
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Living Lab methodologyUser involvement
R&D, design, development
Experiment, tests
Ideas, problem definition
Real problemsDiscussionsSmall thingsSmall stepsListen sensitively
EvaluationArgumentationPriorityChoiceImprovementsProblem solutionUser requirements
Continuous improvementsUpdatesFeedbackValidationReportsDisplaysRecommendationsBest Practices
of thinking, living, working within energy saving
Supervision, Follow up
New learningUnderstandingIncreased eco-‐consciousNew experienceNew behaviourBenefit, profit
6th INSME Annual Meeting 2010
Living Lab methodologyBehavioral change
Display units Checking
Motivation of the user
RewardsMore real time informationLectures,teaching, understanding, small steps,CompetitionPersonal goals,PublicityResults, earning
Measurements,Trends,ComparisionsStatistics,Conclusions,Instructions,Alternatives,ChoicesRight directionNew setpointsAccurate tuning
Continuous improvementsSaving results for the users (partly)ReportsRecommendationsBest Practices
Permanent change
Checkpoints,Tests,Everyone committedQuiz,Peer evaluation,Savings,Results
Feedback, check, evaluation of the results
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Information dissemination. Invitation to ENoLL Community.
18 dissemination workshops in several cities in Brazil.
Workshops to support the definition of Living Lab: architecture of
partnerships, strategic objectives, framework in innovation policies and
federal, etc
Advise for the preparation of applications for ENoLL. Workshops,
thematic meetings and institutional.
Meetings with key players in universities, research, business, federal
government, state governments, municipalities, associations, etc
Methodology for the Establishment and Operationalization of Living Labs in Brazil (Bottom Up)
6th INSME Annual Meeting 2010
-Internationalisation
Luleå LL Helsinki LL
Lisbon LL Amsterdam LL
ISA
Kyab PV
PW
Bus
ines
s P
artn
ersh
ip
Technology Transfer
Vitória LL
HAE
ISA internationalization strategy to establish business partnerships in Luleå and Vitória (equipment distribution), integrated solutions in Helsinki and Amsterdam (incorporating added value with other equipments and services) and adding value by technology transfer from Amsterdam.