6th unwto asia-pacific executive training on tourism...
TRANSCRIPT
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6th UNWTO Asia-Pacific Executive Training
on Tourism Policy and Strategy Bhutan, 25-28 June 2012
Country Presentation:
Vietnam Tourism Master Plan to 2020
Presented by: Dr. Ha Van Sieu
Director, Institute for Tourism Development Research
Vietnam National Administration of Tourism
Ministry of Culture, Sports and Tourism
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Vietnam at a glance
Position: Heart of South-East Asia,
bordering with China, Lao PDR, Cambodia, East Sea
Area: 320.000 Km2
Climate: Tropic, 4 seasons
Population: 89 Million;
Majority: Kinh, 53 ethnic groups
Language: Vietnamese
Major religion: Buddhism
Economic: GDP (2011): 110 Bill USD
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Vietnam tourism performance 2011
International tourist arrivals: 6.01 Million
Domestic tourists: 30 million
Tourism receipts: 130 Billion VND (6.2 Mill USSD)
Contribution to GDP: 5.8%
Tourism environment: 500.000 (direct); 1.4 Million (indirect)
Hotel capacity: 12.500 establishments, 250.000 beds
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Tourism attractions
History and culture
Beaches and Island: Ha long, Phu Quoc, Nha Trang, Muine…
Divers ecosystem
10 World heritages
30 National Parks
Vietnamese cuisine
Traditional festivals
Handicraft villages
Unique life style
Friendly people
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Key contents of the Vietnam tourism
master plan up to 2020
Evaluating the 1995-2010 plan
Resources for tourism development
Development vision and objectives
Direction of key areas development
Implementation measurements
SWOT analysis
T2020 Development perspective forecast
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Evaluating the 1995-2010 plan
Performance: number of tourists, receipts, GDP
contribution, job creation, facilities developments
Markets: target markets, market shares
Product development
Destination and site planning & development:
Marketing and promotion activities
Policy and role and management of government
Investment
Tourism business development
International cooperation
Human resources development
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Resources for tourism development
Natural attractions: eco system, fauna, flora, climate,
parks, reserved areas, beaches, caves, rivers, lakes,
forests…
Humanitarian attractions: heritages, arts, cuisine, festival,
life style, craft village, man-made attractions..
Human resources: number, quality, tourism education
and training system
Financial resources
Infrastructure
Tourism facilities and capacity development
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• Strengths: national advantagees, attractions, resources, policy, experience, lesson-learned
• Weaknesses: managing attraction & resources, infrastructure and facilities, human resources, market & product development, capital mobilization, innovation, management & role of government
• Opportunities: political and social stability, peace, world trend, regional advantage AP
• Threats: economic crisis, political change, natural disaster, climate change, terrorism, new trend, competitive pressure
SWOT analysis
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• Scale: Number of tourist
• Carrying capacity, infrastructure, facilities
• Human resources
• Economic impact: Tourism receipts, % GDP
• Social impact: employment, awareness
• Environment impact: positive, negative
Development perspective forecast
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Development vision and objectives
Vision Develop tourism as key sector, strongly contribute to GDP,
create driving force to foster socio-economic development.
Develop tourism toward professionalism, with priority and strong
focus on in-deep growth, ensuring quality, effectiveness,
marketed brand and competitiveness.
Develop both international and domestic tourism; priority on
inbound and better control outbound tourism
Sustainable tourism development with emphasis on preservation
and exploration of own national culture value; protect nature
beauty and environment; ensure safety
Fostering public participation, mobilizing all resources (both in-
country and foreign resources) investing for tourism
development; optimal utilization of national potential and
advantages from nature, local culture, special strength of each region and area; enhance effective cooperation
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OBJECTIVES
Tourism becomes a key sector characterized by highly professionalism, modern facilities, high product quality, diversity and well branding with in-deep own national culture value, environment friendly and competitive able in regional and international markets
Vietnam to become a competitive and well developed destination
• Economic indicators
• Social Indicators
• Enviromental Indicators
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0
10
20
30
40
50
60
70
2015 2020 2025 2030
34 - 35
47 - 48
55-56
70
Domestic tourists
0
2
4
6
8
10
12
14
16
18
2015 2020 2025 2030
7 - 7,5
10 - 10,5
14
18
International tourist arrivals
Economic indicators
unit: mill
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Economic indicators
3,52
5,46 5,43 5,8 6,0
6,5-7
0
1
2
3
4
5
6
7
8
2005 2006 2007 2010 2015 2020
Contribution to GDP
10 - 11
18 - 19
27 - 28
40 - 45
0
5
10
15
20
25
30
35
40
45
2015 2020 2025 2030
Tourism receipts
Unit: Bill USD
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0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
2015 2020 2030
620.000 870.000 1.500.000
1.600.000
2.200.000
3.000.000
Job creation
Social indicators
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Environmental indicators
• Promote green tourism, tourism activities strongly contribute to preservation effort of natural and cultural value
• Environment is seen as tourism key attractiveness which ensures the quality and value of tourist experiences
Environment impact to be controlled by 100% development project
90% tourist services establishments achieve environment standard
2015 100 % tourist services establishments achieve environment standard
50-60% tourism products achieve “green” criteria and certified “environment friendly”
2020
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• Tourism markets
• Tourism products
• Destination, sites development
• Tourism investment
• Tourism business development
Direction of key areas development
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• Policy
• Mobilizing investment capital sources
• Human resources development
• Marketing and promotion
• Monitoring the implementation of the plan
• R&D and innovation
• International cooperation and integration
• Resources preservation and environment protection
• Strengthening capacity for climate change adaptation
Implementation measurements
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Key determinants
• Priority of national socio-economic strategic plan
• Strategic planning of related sectors
• Political direction
• National advantages
• Regional integration and cooperation
• Provincial development objectives
• Tourism resources
• Tourism markets trend
• Current and future capacity
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Key factors affecting achievement of previous plan
• Open policy (doi moi)
• Policy facilitating and encouraging tourism
• Liberation of private business investment
• National marketing and promotion effort
• Tourism Infrastructure development
• Destination development
• Development of airlines
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Factors undermine plan achievement
• Strategic concept, approach
• Tourism awareness
• Human resources
• Markets research
• Product development
• Innovation and technology transfer
• General Infrastructure
• Partnership
• International integration
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Approach
• Participatory approach
• Quality controlled
• Encourage pioneer
• Support brands
• Support local communities
• Promote best practice
• Encourage innovation
• Encourage partnership
• Encourage optimal use of resources
• Respect environment and traditional value
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Thank you for your attention !