7 12 paul mc garrity - twitter, youtube & blogging
TRANSCRIPT
About Today
Twitter:
• Key areas of Twitter• How businesses are using Twitter • Twitter Exercise – Reviewing Twitter Content
Blogging: What is blogging and is it worth it?
Online Video and You Tube
51% of active Twitter users (9% of UK consumers) use Twitter to alleviate boredom.
42% of Twitter followers follow for more information related to personal interests, hobbies etc.
[Source: ExactTarget, November 2011]
Twitter UK Statistics
37% of active Twitter users check Twitter compulsively!
[Source: ExactTarget, November 2011]
Twitter UK Statistics
83% 80%
58% 51%
The social media landscape is
dominated by the ‘Big Four’:
| The State of Social Report 2011 |
“Let’s hurry home and follow the earthquake news. And don’t forget to order your favourite KFC menu”.
Exercise
Visit the Twitter Profiles for:
• Greater Manchester Police (@gmpolice)
• Belfast City Council (@belfastcc)
• The MAC Belfast (@TheMACbelfast)
Q. What are they using Twitter for?
Q. How are they using different types of content?
Q. How do you rate their social media activity generally?
Blog: A ‘web log’ – a regular online diary about a topic,
hobby, interest. Blogs are set up by individuals who are
passionate about their subject matter. They encourage
and respond to comments from other people.
Video: Opportunities
Increase brand awareness and drive traffic to your website
Social Media Content / Increase engagement
Develop company personality and brand
Video: Challenges
The Myth of the ‘Viral Video’
Resources
Getting the story right
Marketing your online video
“A viral video is a video that becomes popular through the process of internet sharing typically through video sharing websites, social media and email”
‘Viral’ Video