“7.5% service fee, you can't be serious?”

A FirstGiving webinarwith James Campbell and Laura Reino

August 26, 2009

For sound use your computer speakers, or call (916)233-3089; pass code: 372-766-761

For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761

The inspiration for this topic

Responding to feedback from our usersUnravel FirstGiving’s service & costsValue of the FirstGiving partnershipEmpowering fundraising success

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What exactly are the fees?

Total service fee from FirstGiving fundraising pages 7.5%Nonprofit organizations receive net 92.5%What are your offline fundraising costs?

10% - 30%?Out of sight, out of mind

Different than a donate button on my website% of something is better than a % of nothing

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or

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Effectively tap into social networking

Your organization having a presence on these sites is only the first step, next…

What results are you tracking with your social media strategy over the past six months?

FirstGiving helps people better network on these sites and collect net new donations for your cause

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Fundraising pages proactively engage donorsPersonal, compelling, emotional asksDynamically tap into your supporters’ contacts

The Donate Button is passiveGeneral reactive solicitationsStatic button accessible to website visitorsIrrelevant to compare costs to fundraising tools

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Economic climateFacts – Donors are still givingReality – Average donation size down 20%Fundraisers need to step up outreach effortsCompliment offline fundraising with online fundraising Job security - Online fundraising can make you a hero

Easy, quick, no previous experience required

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Donors are more selective

A personal ask from a friend A general plea from an organization

Which would you choose?

“Sure, I’ll support you Mary…”

“Now who’s asking me for money?”

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Empowering fundraising successNonprofit

Organization

Fundraisers(Supporters

)

Donors(Sponsors)

Donations $$$

Coaching

Expertise

Best R.O.I.

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There’s always a cost to fundraising…

Consider it an INVESTMENT in your financial development & and donor acquisition

When you look at the added VALUE provided by FG, you will see how our tools and guidance lead to more funds raised

If we can show a positive ROI, deliver online fundraising expertise, and coach you to success then it’s a win-win

For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761

We’re only as successful as you are

For every $100 raised online…

…FirstGiving earns $5 to power your online fundraising service

For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761

• If you have a question for James or Laura, type it into the question box in GoToWebinar

• If we don’t answer it now, we will reply by email over the next few days

• We will send a link to the slides and recording a couple of days after this session. Slides will be posted at http://www.onlinefundraisingblog.com/free-online-fundraising-webinars/

Question time

For sound use your computer speakers, or call (916) 233-3089; pass code: 372-766-761

Slides, recording and all questions will posted to

http://www.onlinefundraisingblog.com/free-online-fundraising-webinars/

Learn more and see more webinars at www.onlinefundraisingblog.com

or contact us at webinars@firstgiving.com

Thank you!