Linchpin  

The  7  abili.es  of  a  Linchpin  

 Linchpin  

Provide  a  unique  interface  between  members  of  the  organiza.on  

•  Help  lead  and  establish  human  connec2ons.  

•  Provide  a  link  between  your  customers  and  key  influencers  within  the  organiza2on  so  they  can  hear  what  consumers  think  and  feel  when  it  comes  to  your  brand  and  products.  

 Linchpin  

Deliver  unique  crea.vity  

•  Be  passionate  enough  to  risk  rejec2on  by  bringing  new  thinking  to  problems.  

•  Stay  away  from  spreadsheet  “analysis  paralysis”  because  your  compe2tors  are  using  the  same  spreadsheets.  

 Linchpin  

Manage  a  situa.on  or    organiza.on  of  great  complexity  

•  Linchpins  make  their  own  maps  and  blaze  new  trails  because  there  is  no  manual  for  rapidly  changing  business  environments.  

•  By  developing  new  processes  and  trails,  you  become  more  valuable  to  the  organiza2on.  

 Linchpin  

Lead  customers  

•  Consumers  are  seeking  to  connect  more  and  more.  

•  The  new  model  is  interac2ve  and  decentralized  with  people  who  can  solve  customer  problems  without  requiring  tons  of  mee2ngs.  

 Linchpin  

Inspire  Staff  

•  Understand  your  job  is  to  make  things  happen.  

•  Destroy  the  “it’s  not  my  job”  aKtude.  

•  Make  people  feel  they  are  part  of  the  greater  good  that  makes  things  happen.  

 Linchpin  

Provide  deep  domain  knowledge  

•  Understand  the  issues  from  “what”  to  “why”  and  you’ll  be  able  to  provide  beMer  solu2ons  that  meet  your  customer  needs.  

•  Don’t  rely  on  data  alone,  always  ask  “what  is  this  telling  us  ?”  

 Linchpin  

Possess  a  unique  talent  

•  The  more  unique  your  talent,  the  more  indispensable  you  are.  

•  Always  keep  learning  and  acquire  new  skills  and  talents.  

•  Be  thought  of  as  an  “expert”  in  certain  capabili2es.  

 Linchpin  

Remember,  not  every  ar.st      creates  “a  work  of  art”  

“Most  ar.sts  can’t  draw,  but  they  can  see”  •  An  ar2st  is  someone  who  uses  bravery,  insight,  crea2vity,  and  boldness  to  

challenge  the  status  quo.  •  Art  is  a  personal  act  of  courage,  something  that  one  human  does  that  creates  

change  in  another.  

 Linchpin  

About  me  Richard  Meyer  •  My  marke2ng  BLOG    hMp://www.newmediaandmarke2ng.com  •  MY  DTC  BLOG    hMp://www.worldofdtcmarke2ng.com  

hMp://www.twiMer.com/richmeyer  

hMp://www.facebook.com/richardameyer  

hMp://www.linkedin.com/in/richardameyer  

 Linchpin  Linchpin  

This  presenta2on  is  dedicated  to  Seth  Godin.    You  have  led  me  to  rethink  all  that  I  learned  and  I  use  your  books  as  a  reference  tool  to  apply  what  you  teach.    Thank  you      If  there  is  one  book  that  you  need  to  read,  this  is  the  book.    Purchase  it  here  at  Amazon