7 adwords settings that are costing you money $$$

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7 Adwords Settings That Are Costing You Money

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Post on 13-Aug-2015

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7 Adwords Settings That Are

Costing You Money

1. All Networks All Devices

Do you have a mobile friendly landing page?

By default Adwords

places your ads everywhere.

This costs you money $$$.

“How can I fix this?!!”

Under Campaigns > Settings > Your

Campaign Name

Choose Wisely

Don’t Forget! To

change your

campaign type.

Under Campaigns > Settings > Your

Campaign Name

2. Keyword Match Types

Google has created an easy to follow video for your viewing pleasure on the

next slide.

3. Exclusions Display

Network

Display your ads only to the most relevant users

Under Campaigns > Display Network > Placements > Exclusions > Categories 1

2

3

Under Exclusions > Categories > Add exclusions

2

3

1

Select the following exclusions

x

x

x

x

Why those exclusions?

x

• In-game = prevents your ads from being displayed in a Google game

• Below the fold = your ads will show near the top of the page instead of “below

the fold”

• Non-AdPlanner 1000 = your ads will only show on Google’s top 1,000

most trafficked sites

4. Rotate Evenly

For testing purposes each campaign should run at least

2 different ads.

Rotate these ads by going to Settings > Ad: Delivery

5. Location, Location, Location

Choose the proper location(s) Settings > Local Settings

6. Impressions

Cap

Please be subtle if retargeting.

Go to Settings > Frequency Capping

Default is 5, we recommend 3.

7. Adwords Express

What Is It?

Allowing Google to run your campaigns

They will do what’s in their best interest... not yours

Hire an Adwords

manager who will increase your ROI