7 commandments of facebook for business

The 7 Commandments of

Facebook for Business

@DaveKerpen | #LikeableWebinar

Dave KerpenCEO, Likeable Local

@DaveKerpen

turning fans into public advocates.A Story Of Facebook


Facebook = The New Word of Mouth


Facebook Ads=Word Of Mouth at Scale

Social Ads have BUILT IN endorsements from friends.


A Few Of My Favorite Facebook Stats…

Source: Zephoria

Every 60 seconds on Facebook: 510 comments

are posted, 293,000 statuses are updated, and

136,000 photos are uploaded.

91% of Millenials use FacebookHighest Facebook traffic

occurs mid-week between 1 to 3 pm.

Over 30 Million Facebook Business

pages exist

1.49 billion monthly active users!


The 7 Commandments of Facebook For Business

1. Optimize Your Business Page2. Post Smarter3. Discover Reviews4. Create Groups5. Use Events6. Be Responsive7. Advertise (Better)


1. Optimize Your Business Page

•Add CTAs•Schedule Posts •Utilize Insights


Add CTA’s to Your Page Facebook has introduced CTAs that can lead your fans to alternative pages through your Facebook Business Page!

Add CTA’s of your choice including:

• Book Now• Contact Us• Use App• Play Game• Shop Now• Sign Up• Watch Video


Schedule Your PostsTime=Money

Do you struggle finding the time to post to your page?

Facebook can help with their scheduling tool.

3.


Or … Use Other Helpful Tools!


Utilize Insights Use your insights to analyze your posts, likes, and

engagement.

Learn & improve from what’s working and what’s not.


Analyze Your Audience• Discover who is

interacting with your page and your posts.

• Find trends.

• Make a plan to further target those people.


2. Post Smarter.

• Tips to Stay Engaging:– Keep It Visual– Keep it Simple– Be Inquisitive!

Facebook pages with engaging content increase credibility & keep your followers coming back for

more.


Keep It Visual.

Photo posts account for 93% of the most engaging posts on

Facebook.Source: Buffer

Photos perform best!

http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

Keep It Simple.→ Shorter posts get the most interaction.

You can even get up to 66% more engagement if you cut it down

to less than 80 characters. @DaveKerpen |

#LikeableWebinar

http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it

Engage through: educating, entertaining, & inspiring (+ occasionally promoting)

Create A Content Balance.


Be Inquisitive. Did you know...

QUESTIONS GET 100% MORE COMMENTS?


Use Tools To Help You Share Stories.


3. Discover Reviews • Use Facebook

generate leads & referrals.

• Allow your customers to leave reviews on your business page to add credibility and authenticity to your business.


Positive Reviews & Testimonials

92% of consumers around the world say they trust earned media (like testimonials)

above all other forms of advertising. (Nielsen)


How to Generate Reviews1. Click About below your Page's cover photo.2. Click Page Info in the left column.3. Click to edit the Address section, add your address & check the box that says “show map, check-ins, and star ratings.”


4. Create Groups.• Join groups to

hear what thought leaders in your industry are saying.

• Create groups for your customers so you can easily keep in touch, they can talk amongst themselves and you can share information with them.


Great for internal

purposes, too! You can use groups as a way to share information & interact with

the people you work with.


5. Create Events. • Is your company hosting an

event? • Invite customers, prospects

& followers of your page.• Use your business &

personal pages to promote your event.


Likeable’s Christmas in July

Event Page!

Event promotion:


Facebook NEW Event Updates:

•Using templates for creative invites and invitations

•You can now subscribe to event calendars

•Public and private events have different settings


6. Respond. To Everyone

“Life is 10% what happens to you and 90% how you react to it.”

-Charles Swindoll


Responsiveness is No Longer Optional.


LAST: Listen, Apologize, Solve, Thank.


The 4 Most Important Words in Social Media

“I’m Sorry & Thank You.”


Use Your Unique Brand Voice.


Respond to Positive Comments Too.In Your Own Unique Voice.


7. Advertise (Better)

“Facebook Reachageddon” means businesses now have to pay to play to get their content seen

Facebook Reachageddon = The End of Organic Reach.

If you aren’t paying to boost your posts, only 1-2% of your fans will see your posts organically


It started with big brands, but now it’s happening to SMBs

Only a small portion of their following reached organically!


oSmart HypertargetingoLookalike & Custom AudiencesoWebsite Traffic Retargeting oCustomization based on Device

Facebook Ads: Quick Wins That Work


Hypertargeting: Reach Exactly Who You Want To


Custom & Lookalike Audiences Get more business and referrals from current

customers Attract people similar to your current customers Get already-interested prospects closer to buying Retarget “cold-feet” visitors


Customize Ads For Mobile Too

!

Mobile Newsfeed

Desktop Newsfeed


About Likeable Hub

• Use thousands of content ideas at your fingertips and preplan your posts for the most effective times

• Automatically scheduled industry-specific content for Facebook, Twitter, & LinkedIn

Content Creation & Scheduling


TurboPost ™ Technology


Likeable Hub Site


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TWITTER@DaveKerpen

PHONE212-359-4347

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