7 creativity principles for user experience teams

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CREATIVITY

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Post on 29-Jun-2015

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User experience professionals are often among the most creative people in organizations. We're designers, problem-solvers, and dreamers. But how do we foster creativity within ourselves? How do we sharpen our skills? How do we nurture creativity within our teams and organizations? This talk describes practical ways solo practitioners and teams at all levels can discover and improve creative powers that produce better design outcomes for users, customers and organizations. Attendees will learn how to develop habits that unlock artistry, practice techniques that stimulate experimentation and innovation, and participate in a fun, interactive game that illustrates a simple solution to a common problem many UX people face working in Agile cultures. Inspiration guaranteed.

TRANSCRIPT

  • 1. CREATIVITY

2. Tom IllmenseeDirector of User Experience at Snagajob@TomIllmensee#UserFocus2012 3. Creativity | disciplined 4. Creativity | re-imagination 5. Hey Ladies1. "Magilla Gorilla" by Hoyt Curtin2. "Aint It Funky Now" by James Brown3. "The Ballroom Blitz" by Sweet4. "Jungle Boogie" by Kool & the Gang5. "Funky President" by James Brown6. "Machine Gun" by Commodores7. "Holy Ghost" by Bar-Kays8. "High Power Rap" by Crash Crew9. "Shake Your Pants" by Cameo10. "So Ruff, So Tuff" by Roger11. "Jazzy Sensation" by Afrika Bambaataa andThe Jazzy 512. "Come Let Me Love You" by Jeanette "Lady"Day13. "Change the Beat (Female Version)" by Fab 5Freddy feat. Beeside14. "Pumpin It Up (Special Club Mix)" by P-FunkAll Stars15. "Party Time" by Kurtis Blow16. "Hey DJ" by Worlds Famous Supreme Team 6. I invented nothing new.I simply assembled thediscoveries of other menbehind whom werecenturies of work...Henry Ford 7. Creativity | time to think 8. PEN + NOTECARD 9. Creativity | change your perspective 10. Be extravagant.Destroy the most important thing.Do nothing for as long as possible.How would you explain this to your parents?List the qualities it has.Not building a wall but making a brick.State the problem in words as simply as possible.Turn it upside down.Your mistake was a hidden intention.How would someone else do it? 11. Creativity | courage to fail 12. I have not failed. Ive just found 10,000 ways thatwont workI am not discouraged, because everywrong attempt discarded is another step forward. 13. I made 5127 prototypes of my vacuum before I got itright. There were 5126 failures. But I learned from eachone. Thats how I came up with a solution. So I dontmind failure. Ive always thought that schoolchildrenshould be marked by the number of failures theyvehad. The child who tries strange things andexperiences lots of failures to get there is probablymore creative 14. It can take a very long time to develop interestingproducts and get them right. But our society has aninstant-gratification thing. We admire instant brilliance,effortless brilliance. I think quite the reverse. Youshould admire the person who perseveres and slogsthrough and gets there in the end. 15. Creativity | conflict + critique 16. Creativity | subtraction 17. "Perfection is achieved,not when there is nothingmore to add, but whenthere is nothing left totake away."Antoine de Saint-Exupery 18. CREATIVITYdisciplinedre-imaginationthink timechange perspectivecourage to faildebate + critiquesubtraction 19. Tom IllmenseeDirector of User Experience at Snagajob@TomIllmensee#UserFocus2012 20. Photo creditshttp://www.old-lp.com/8753-DukeEllington-NutcrackerSuite.jpghttp://www.flickr.com/photos/27784972@N07/7861869094/http://frenchfinest.files.wordpress.com/2012/06/saint-exupery.jpghttp://kaufmann-mercantile.com/images/alexander-calder-mobile.jpghttp://blog.ricecracker.net/wp-content/uploads/2009/04/03wa.jpghttp://images.fastcompany.com/upload/eames_fastcompany.jpghttp://walterwsmith.files.wordpress.com/2012/01/brian_eno_2.jpghttp://photos.allthingsd.com/Events/Apple/Apple-Samsung-Slides/i-6KzJC8n/0/O/Apples-Sony-style-designs002.jpghttp://www.drop-d.ie/wp-content/uploads/2012/05/pauls_boutique.jpghttp://strosechronicle.com/wordpress/wp-content/uploads/2011/10/Michael-Bierut-copy-BEST-830x1024.jpghttp://observatory.designobserver.com/media/images/poster_MB_525_525.jpghttp://skulladay.blogspot.com/2007/06/orange-paper-skull.htmlhttp://skulladay.blogspot.com/2008/02/265-bicyskull.htmlhttp://skulladay.blogspot.com/2008/04/333-topiary-skull.htmlhttp://skulladay.blogspot.com/2008/05/339-video-fan-skull.htmlhttp://www.creaturesandives.com/http://dogaday.posterous.com/http://www.njmodern.com/images/175.jpghttp://observatory.designobserver.com/entry.html?entry=24678http://www.menloparkmuseum.org/files/old-age-thomas-edison-full.jpghttp://www.horstfriedrichs.com/wp_horst/wp-content/gallery/commissions/01.jpghttp://static.ddmcdn.com/gif/vacuum-cleaner-james-dyson.jpghttp://www.gadgetreview.com/wp-content/uploads/2011/08/james-dyson-air-multiplier.jpghttp://www.filsonhistorical.org/images/gallery/Lincoln_Cabinet_reading_EP_wm.jpghttp://beatlephotoblog.com/photos/2011/03/1178.jpghttp://www.aquariumdrunkard.com/wp-content/uploads/2009/01/jagger-1972-richards.jpghttp://wheels.blogs.nytimes.com/2010/11/23/neonurtures-car-parts-baby-incubator/http://img.archiexpo.com/pdf/repository_ae/9828/dyson-airblade-21856_10b.jpghttp://img.submarino.com.br/produtos/01/00/item/7243/3/7243342SZ.jpghttp://tinyurl.com/8n55owk