7. current trends

7/31/2019 7. Current Trends

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Software as a Service (SaaS)

2Prof. Nivedita Roy, IBS-Gurgaon


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SaaSAn Overview

Is a model of software deployment where an

application is licensed for use as a service provided to

customers on demand. (Source: Wikipedia)

Is a model of software delivery where The software company provides maintenance, daily

technical operation, and support for the softwareprovided to their client.

It assumes the software is delivered over the internet. Software delivered to home consumers, small business,

medium and large business



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Contd.

Increasingly popular method of software deployment. Companies run software on a vendors or service

providers servers.

Payment based on subscription or time used Instead of

an individual license

Users interact with the software via a portal

Almost any software can be run using this method

CRM is by far the most popular



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Software as a service (Saas)

Traditional Software On-Demand Utility

Build Your OwnPlug In, Subscribe

Pay-per-Use



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Comparison of business model

Traditional packaged software Software as a Service

Architect solutions to be

run by an individual

company in a dedicated

instantiation of the

software

Designed to run

thousands of different

customers on a single

code

Designed for customers

to install, manage and

maintain.

Designed from the outset

up for delivery as

Internet-based services



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Contd.

Traditional packaged Software Software as a Service

Version control

Upgrade fee

Fixing a problem for one

customer fixes it for

everyone

Infrequent, major

upgrades every 18-24

months, sold individually

to each installed base

customer.

Frequent, "digestible"

upgrades every 3-6 monthsto minimize customer

disruption and enhance

satisfaction.



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Positive Aspects of SaaS

Stay focused on business processes

Change software to an Operating Expense instead of aCapital Purchase, making better accounting and budgetingsense.

Create a consistent application environment for all users

No concerns for cross platform support

Easy Access

Reduced piracy of your software

Lower Cost For an affordable monthly subscription

Implementation fees are significantly lower

Continuous Technology Enhancements



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Contd.

Global Availability Access the software from any machine

Cost Saving No hardware costs

Less/No IT management or Support No License Tracking

Provider is responsible for updating software

IT Staff may still be needed for customization

Pay as you go

Scalability Servers can be added to support more traffic



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Negative Aspects of SaaS

Initial time needed for licensing and agreements

Trust, or the lack thereof, is the number one factor blocking

the adoption of software as a service (SaaS).

Centralized control

Possible erosion of customer privacy

Absence of disconnected use



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Contd.

Data is transferred at Internet speeds instead ofEthernet speeds.

No guarantee that provider will not go bankrupt.

Integration - No way to know if current systems will

integrate with SaaS

Trading high initial costs for long-term payments

Over time SaaS will cost more than traditional software

Divided priorities of provider You are not the only customer



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SaaS Architecture

Fueled by Bandwidth technologies

The cost of a PC has been reduced significantly with more

powerful computing but the cost of application software has

not followed

Timely and expensive setup and maintenance costs

Licensing issues for business are contributing significantly

to the use of illegal software and piracy.



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Applicability of Saas

Enterprise Software Application

Example: Saleforce.com CRM application, Siebel On-

demand application

Single-User software application Example: Microsoft office suite

Infrastructure software

Example: Window XP, Oracle database

Embedded Software

Example: software embedded in ATM machines, cell

phones, routers, medical equipment, etc



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Cloud Computing



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Cloud Computing : An Overview

Is Internet-based computing, whereby shared resources,software, and information are provided to computers and

other devices on demand through the Internet.

To put it simply, means "Internet Computing."

The Internet is commonly visualized as clouds; hence the

term cloudcomputing for computation done through the

Internet.

With this users can access database resources via theInternet from anywhere, for as long as they need, without

worrying about any maintenance or management of actual

resources.



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Contd.

It is a general term for anything that involves delivering

hosted services over the Internet.

These services are broadly divided into threecategories:

Infrastructure-as-a-Service (IaaS),

Platform-as-a-Service (PaaS) and

Software-as-a-Service (SaaS).



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The Cloud

Whats new?

A style of computing where massively scalable

(and elastic) IT-related capabilities are provided

as a service to external customers using

Internet technologies.

Acquisition Model:

Based on purchasingof services

Source: Gartner

Business Model:

Based on pay foruse

Access Model:

Over the Internet toANY device

Technical Model:

Scalable, elastic,

dynamic, multi-

tenant, & sharable



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Components Of Cloud Computing

Architecture The front end -

Is the part seen by the client, i.e. the computer user. This

includes the clients network (or computer) and the

applications used to access the cloud via user interface such

as a web browser.

The back end -

Is the cloud itself, comprising various computers, servers

and data storage devices.



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Cloud Computing Types

Public clouds These computing environment are open for use to anyone

who wants to sign up and use them.

These are run by vendors and applications from different

customers are likely to be mixed together on the cloudsservers, storage systems, and networks.

Examples of a public cloud: Amazon Web Services

and Google's AppEngine

Source: Wikipedia



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Contd.

A private cloud is basicallyan organization that needs

more control over their data than they can get by using a

vendor hosted service.

A hybrid cloud combine both public and private cloud

models.


M j Pl f Cl d C ti


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Major Players of Cloud Computing

Services

Google

IBM

Microsoft

AmazonMOSSO

Force.com

Cordys



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Cloud Computing and IT Issues

Service level agreements

Uptime and reliability

Cost and affordability

Legal and organizational issues

Staff knowledge



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Benefits of Cloud Computing

Minimized Capital expenditure

Location and Device independence

Utilization and efficiency improvement

Very high Scalability

High Computing power



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Social Networking Benefits

Use social media to connect

Build brand awareness

Build a wider network quicker

Social media is part of our culture

Free to use



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Social Media Defined

What is social media?

Online technologies and practices that people use toshare information, opinions, insight, experiences,perspectives, late-breaking news, andrecommendations (for authors, links, articles,networking, job /career tips)

The various activities that integrate technology, social

interaction, and exchange of content using websites,blogs, and software tools (Ex: LinkedIn, Twitter,Facebook, YouTube, Flickr, MySpace, Meetup, etc.)



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History of Social Media Networking

2004

2006

2008

Facebook is launched, originally as

A way of connecting US college

students. First launched at Harvard.

Twitter islaunched!

Facebook overtakes Myspace asthe leading Social Network Site

2000

2003

2002

Fueled for years by the growinginternet Including Early Social

Sites, the .COM Bubble Bursts!

Friendster is launched, pioneering

the online connection of real worldFriends.

Myspace is launched, first

conceived as a friendster clone.

Created by an internet marketing

firm.

In the following years, many other social networks launch. AMONG THEM; tribe.

Net, LinkedIn, classmates.Com, Jaiku, netlog, etc



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Some Social Media Tools

Blogging (wordpress)

Microblogging (Twitter)

Video-sharing (YouTube)

Photo-sharing (Flickr)

Podcasting (Blog talk radio) Mapping (Google maps)

Social networking (Facebook)

Social voting (Digg)

Social bookmarking (Delicious) Lifestreaming (Friendfeed)

Wikis (Wikipedia)

Professional networking (Linked In)

Virtual words (Second life) 29Prof. Nivedita Roy, IBS-Gurgaon


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Prof. Nivedita Roy, IBS-Gurgaon 30

Open vs. closed network

Twitter - open network

Will work from any computer

Tweets are indexed; appear in Google search

Facebookclosed network Only Pages are indexed; Groups are not

LinkedIn - closed network

Only public profile URL is indexed


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Using Social Media

LinkedIn

connect professionals, job seekers, expand network,research companies, find people, join groups of similarinterest

Twitter

gather cutting-edge information. Quickly follow andattract followers of similar interest to buildrelationships, and expand network connections

Facebook

more a social network. Has seen a spike in *business/ professional use lately with recruiters / consultingfirms posting jobs.


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LinkedIn

Professional headline

Status updates / Update your status

Search people, jobs, companies, groups

Join groups Recommend others / get recommended

Use apps - share docs, presentations, blogs

Discover events others are attending

Start a group


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Facebook

Join job / professional groups

Whats on your mind? - Update with your job / careerstatus / related events

Profile - complete your Facebook profile, add industrykeywords

Add a badge pointing to your LinkedIn profile

Protect your branduse professionally


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Twitter

It is a real-time information network powered bypeople all around the world that lets you share anddiscover whats happening now.

Broadcasts short messages -tweets

Is designed to work on a mobile phone as well as a

computer.

Tweets are limited to 140 characters

Useful for close-knit groups

Tweets can be private, or public


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Blogs

It is a type of website or part of a website. Blogs are usually maintained by an individual with regular

entries of commentary, descriptions of events, or other

material such as graphics or video.

Entries are commonly displayed in reverse-chronological

order.

Most blogs are interactive, allowing visitors to leave

comments and even message each other via widgets on the

blogs and it is this interactivity that distinguishes them

from other static websites.



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Types of Blogs

Personal blogs

Corporate and organizational blogs

By genre By media type

By device



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Mashups

A mashup is a Web page or application that uses andcombines data, presentation or functionality from two or

more sources to create new services.

The main characteristics of the mashup are combination,

visualization, and aggregation. Mashups can be considered to have an active role in the

evolution of social software and Web 2.0.

Mashup composition tools are usually simple enough to

be used by end-users



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Types of Mashups

Business (or enterprise) mashups

Consumer mashups

Data mashups

7. current trends

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