Email is the key to engagement

Social media was going to

defeat email

Today, are therefewer email

accounts?

OR MORE?

Source: The Radicati Group “Email Statistics Report, 2010”

Guess…

What isengagement?

The measurement ofuser activities across

multiple channels

Source: Econsultancy “Customer Engagement Report 2011”

This means more data

and more reports

It's kinda overwhelming

But data helps the bottom line

“Untargeted email programs increase costs by as much as 3.6 times the cost of targeted programs. “

- Relevancy Group ”Realizing the Value of Email Marketing“

Your customers expect more

Know who they

are

“Key areas of email marketing focus for 2011 are:segmentation: 32%; relevance: 29%; list quality:26%; and measurement: 25%.”

- Econsultancy “Email Marketing Census 2011“

And give them control

Relationships areyour lifeline

Attract readerswith social

media

And keep them with email

"Trigger emails sent after relevant on-site searches got 200% higher open rates and 50% higher CTR than standard newsletters.“

- Email Marketing Reports

Be creative, thoughtfuland

relevant

Forget "One Size

Fits All"

Find the ones who matter most

When you speak to

everybody,

You reach nobody

“Removal of non participating subscribers has had the most influence on improving deliverability and emailperformance rates.”

- MarketingSherpa “Email Marketing Benchmark Guide 2011”

Use your data

To createthe perfect

message

What motivates people?

It's morethan just promotion

It's about relationships

“Over 60% of respondents said that at least fifty percent of the email programs they participate in are of value to them.”

- Econsultancy “How We Shop in 2010: Habits and Motivations of Consumers”

Start withthe biggest

group

And work your way down

You can segment by region

by activity

by interest

by influence

There are no limits

Segmented campaignsimprove

response

“48% of email marketers use demographic data, 45% use geographic data, and just 38% use email click behavior to segment messaging.”

- Revelancy Group “Realizing the Value of Email Marketing”

Email helpsyour business

So besmart

Be social

Be relevant

And keepengaging!

Thank You! Check Us Out At:

Net Atlantic, Inc.978-219-1900

www.netatlantic.com