7 email marketing trends: 2. transactional email

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Page 1: 7 Email Marketing Trends:  2. Transactional Email

Your users take action

"Trigger emails sent after relevant on-site searches got 200% higher open rates and 50% higher CTR than standard newsletters.“

- Email Marketing Reports

Page 3: 7 Email Marketing Trends:  2. Transactional Email

So many followers

Page 4: 7 Email Marketing Trends:  2. Transactional Email

So little time

Page 5: 7 Email Marketing Trends:  2. Transactional Email

“60% of marketers plan to increase their email marketing budget in 2012."Source: 2012 Marketing Trends

- StrongMail Survey

You need machines

Page 6: 7 Email Marketing Trends:  2. Transactional Email

The machines take your content

Page 7: 7 Email Marketing Trends:  2. Transactional Email

And make it workfor everybody

"Triggered-messaging enables additional touch points between you, your prospects, and your customers.“Source: “7 Email Marketing Trends You Cannot Ignore”

- Marianne Cellucci, Net Atlantic, 2011

Page 8: 7 Email Marketing Trends:  2. Transactional Email

Their own special message

"69% of marketers report delivering highly relevant content is a top objective for their organizations."Source: 2012 Email Marketing Benchmark Report

- MarketingSherpa

Page 9: 7 Email Marketing Trends:  2. Transactional Email

Sent when itmatters most

Page 11: 7 Email Marketing Trends:  2. Transactional Email

It's more personal

Page 12: 7 Email Marketing Trends:  2. Transactional Email

And people

respond

“Behaviorally-targeted trigger email campaigns get 30% higher open and clickthrough rates and three times the conversion rates of broadcast email.”

Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting” - JupiterResearch

Page 13: 7 Email Marketing Trends:  2. Transactional Email

You can reach out more often

Page 14: 7 Email Marketing Trends:  2. Transactional Email

Relationships are stronger

"48% of marketers cite increasing subscriber engagement as a top 2012 email marketing initiative."Source: 2012 Marketing Trends

- StrongMail Survey

Page 15: 7 Email Marketing Trends:  2. Transactional Email

When there's communication

Page 16: 7 Email Marketing Trends:  2. Transactional Email

Customers wantto hear from

you"Trigger emails sent after relevant on-site searches got

200% higher open rates and 50% higher CTR than standard newsletters.“ - Email Marketing Reports

Page 17: 7 Email Marketing Trends:  2. Transactional Email

Transactionalmessages are the key

“A Transactional Email facilitates, completes or confirms a commercial transaction that a recipient agreed to enter into with the sender.”

- CAN-Spam Definition of Transactional Email

Page 18: 7 Email Marketing Trends:  2. Transactional Email

Use it for customer service

Page 19: 7 Email Marketing Trends:  2. Transactional Email

Use it for product updates

Page 20: 7 Email Marketing Trends:  2. Transactional Email

Use it for event announcements

Page 21: 7 Email Marketing Trends:  2. Transactional Email

Use it to sayThanks!

"Highly relevant, desired and expected messages offer the highest open and click-through rates of any type of email."

Source: Put the Action in Transactional Email- StrongMail White Paper

Page 22: 7 Email Marketing Trends:  2. Transactional Email

It's immediate

Page 23: 7 Email Marketing Trends:  2. Transactional Email

It's effective

"Event-triggered messaging is a powerful engagement method that allows you to create, automate, and measure one-to-one email communications with your audience.“

Source: “7 Email Marketing Trends You Cannot Ignore”- Marianne Cellucci, Net Atlantic, 2011

Page 24: 7 Email Marketing Trends:  2. Transactional Email

It's informative

Page 25: 7 Email Marketing Trends:  2. Transactional Email

It's valued

“The average online retailer could generate $500,000 annually by improvingthe delivery and cross-selling abilities of transactional email.”

Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting” - JupiterResearch

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And it's engaging