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CIO MegaTrend Praktikfall: Den nya CIO-rollen 7 Februari 2012 Mattias Aronsson, Bisnode

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CIO MegaTrend Praktikfall: Den nya CIO-rollen

7 Februari 2012

Mattias Aronsson, Bisnode

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“Bisnode aims to be the leading provider of digital business information in Europe”

3

Bisnode today

• 200,000 businesses as customers • 17 countries • SEK 4.5 billion in total operating income (2010) • 12 % operating margin EBITA (2010) • 3,100 employees

4

Areas of business and examples of our brands

• Credit Solutions

• Marketing Solutions

• Business Information Solutions

Business model – enabling synergies and economies of scale

5

6

The digital transformation of the world (model borrowed from Peter Hinssen)

•Analogue •Offline •Difficult to get

•Digital •Online •At-your-fingertips

Time

Purple world Digital is the norm

Blue world Digital is new

0%

25%

50%

75%

100%

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Leaders of the two worlds

Blue world leaders

Purple world leaders

• Early adopters of digital information • Early adopters of online distribution • Players capable of making lots of

information available • Players having economy of scale • Players having unique information

• The players being smartest about being digital

• Players having economy of scale • Players having truly unique

information

IT consequences

• IT becomes core of the business – even more than before • IT delivery is no longer so difficult:

– Server operations – Storage – Development platforms – Databases – Production planning

• IT development must be performed in low-cost countries

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Bought on-tap from cloud providers

More business challenges than technical challenges

Most IT is better delivered by the business organization, than by a central/separate IT department

Important areas for the CIO and central IT

• Common functions – Mail, communication tools, collaboration – Infrastructure

• Shared services – Business functionality used across business lines – Support functionality (e.g., financial reporting)

• Strategic planning – Technology, products and offerings

• Knowledge management – How to be smart about being digital

• Security • Governance and control

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The four Bisnode IT objectives, and CIO office activities to achieve them

Architectural planning Project control

Data exchange Shared services Knowledge sharing

IT security Shared infrastructure and common functions

International cooperation

Business oriented planning and steering

Efficient and reliable operations, utilising

synergies

Centres of Excellence

Technology pioneering

Innovation Fund Technology as a driver

Summary of challenges

Overall challenges ● Annual revenue growth of 10 % over an economic cycle,

i.e., significant growth in a mature market ● EBITA margin of at least 15 % over an economic cycle ● To become no. 1, 2 or 3 in each segment and market where

Bisnode operates ● Fight for talent

CIO challenges ● Diversity of Bisnode companies ● Entrepreneurial spirit ● Communication and language ● Private equity ownership ● Prioritization