7 internal criteria for deciding between a freelancer and an agency

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7 Internal Criteria for Deciding Between a Freelancer and an Agency www.ndashmarketing.co

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Page 1: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

7 Internal Criteria

forDeciding Between a

Freelancer and an Agency

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Page 2: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

76% of marketers are increasing the amount of content they will produce in 2016

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CONTENT

Page 3: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

Is your marketing department structured to handle that volume?

Page 4: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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Help can come from a content

marketing agency or freelance

writers, but which is right for your

business?

Page 5: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

Time to look inward

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Here are 7 Internal Criteria

forDeciding Between a Freelancer and an

Agency

Page 6: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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#1: Infrastructure

Page 7: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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#1: InfrastructureOrganized Content

Marketing TeamLimited Internal Infrastructure

You already have writers, editors, designers and managers tasked with keeping the whole process running on schedule.

Your organization isn’t structured like a publication with the ability to edit and manage a high volume of content.

Freelancers may help if your issue is merely bandwidth.

An agency that specializes in content can handle the bulk of these tasks and deliver you a finished product without a large time strain on your internal team.

Page 8: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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#2: Content Strategy

Page 9: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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Despite marketers creating more content than ever before, the number that have a documented content strategy has actually decreased to only 32%

Page 10: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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Either create your content strategy before outsourcing content marketing, or work with a marketing agency that can help you formulate a strategy.

Page 11: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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#3Volum

e

Page 12: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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High Content Volume

Low Content Volume

If your content demand is high, managing a single agency is easier than managing a community of freelance writers.

If you have a low need, which a single writer can handle, a freelancer may be an easy option.

Page 13: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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#4: Service Needs

Page 14: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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Single Service Multiple Services

Freelancers usually specialize in one type of deliverable, whether it is written content, graphic design or other marketing.

An agency may have a wider breadth of services they can offer you, such as social media management, content management services and other complementary marketing services.

Page 15: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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#5: Lead Times

Page 16: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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Predictable Content Calendar

Unpredictable Content Calendar

You have a concrete editorial calendar that allows you to predict your needs a month or even a quarter out.

Your blog and other content relies on commenting on timely industry news or your web content often requires quick revisions.

Either an agency or freelancer should have no issue meeting your delivery needs.

A marketing agency can assign multiple people to your account and are generally much more responsive to your needs.

Page 17: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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#6: Level of Complexity/Expert

ise

Page 18: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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Understand and clearly communicate this need before reaching out to either an agency or a freelancer.

How complex is your product or service?

Page 19: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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#7Budge

t

Page 20: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

B2B marketers allocate an average 28% of their total marketing budget to content marketing. The most effective companies allocate 42% of their budget.

Page 21: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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Understand the entirety of your content marketing needs and your internal resources before determining what mix of freelancers and content marketing agency is right for your content community and your outsourcing budget.

Page 22: 7 Internal Criteria for Deciding Between a Freelancer and an Agency

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For more info, check out our whitepaper “Agency vs Freelancers: Options for Scaling and Augmenting Content Creation”

Learn how to evaluate each option and how to create a content outsourcing strategy that fits your needs.

What’s the right mix for your outsourced content

marketing?