7 mind blowing tricks to revamp your landing pages for ppc [webinar]
DESCRIPTION
For more information, visit www.wordstream.com FACT: Your biggest conversion rate gains in PPC won't come from your ads, but from optimizing your landing pages. FICTION: Landing page optimization is too time-consuming, difficult and expensive for you. In reality, if you're doing PPC, you need to optimize your landing pages! They affect Quality Score, conversion rate, and ROI – in short, they're a huge part of whether you succeed or fail at PPC. In this webinar, KissMetrics Co-Founder Neil Patel partners up with WordStream's Customer Success Manager Caleb Hutchings to share 7 mind blowing tricks, loaded with examples, to help you optimize your landing pages & boost conversion rates. You'll learn: - How to drive more traffic to your landing pages - How to track & measure the performance of your landing pages - Tips for writing more convincing headlines - How to use color and directional cues to get your visitors to convert - And much moreTRANSCRIPT
Neil Patel KISSmetrics
Caleb Hutchings WordStream
Meet The Experts!
• Serial entrepreneur, angel investor & digital
marketing specialist
• Co-founder of Crazy Egg & KISSmetrics
• Has spoken at over 100 web marketing
conferences
• Has worked closely with companies like
Microsoft, TechCrunch, HP, Amazon and GM.
• AdWords & Bing certified
• Manages PPC accounts with budgets
ranging from $1500-96K
• Has worked with hundreds of PPC
accounts across all industries
Caleb Hutchings
Client Success Manager, WordStream
Neil Patel
Co-Founder, KISSmetrics
Include the hashtag #wordstream in your Twitter tweets, Google+ status updates, etc.
Take Part In Live Blogging!
TRICK #1 KEEP PEOPLE FOCUSED ON YOUR CTA
CTA Tips
Test placement, especially above fold 1
Make sure your CTA’s pop (test colors) 2
Focus people’s attention by limiting your
offers
3
CTA Tips
RESULTS
INCREASED CONVERSIONS BY 138%
TRICK #2 TEST LONG VS SHORT CONTENT
Use long content for big asks 1
Relate content to your PPC terms 2
Whether you use long or short copy, it
should be focused around objections
3
Content Length Tips
RESULTS
INCREASED CONVERSIONS BY 30%
TRICK #3 OPTIMIZE YOUR PPC PAGES FOR SEO
Don’t forget about your code 1
Good content generates social shares 2
Build links through manual outreach 3
SEO Tips for Your PPC Pages
RESULTS
INCREASED TRAFFIC BY 39%
TRICK #4 LEVERAGE CONVERSION TRACKING
55% OF PEOPLE DON’T TRACK
Conversions!
Conversion Tracking
First step towards optimization 1
Highlight Keywords that earn sales 2
Use Google’s Tag Assistant extension 3
Conversion Tracking
Google Tag Assistant Google Tag Assistant
TRICK #5 TWO STEP LEAD CAPTURE PROCESS
RESULTS
INCREASED CONVERSIONS BY 10%
TRICK #6 KNOW WHERE YOU STAND
Test, Tweak, & Repeat
Roll out A/B tests 1
Try different types of media 2
Measure your results specifically 3
Test, Tweak, Repeat
Test, Tweak, & Repeat
Roll out A/B tests 1
2
3
Test, Tweak, Repeat
Version A Version B
+128% conversion improvement on Version B
Test, Tweak, & Repeat
Try different types of media 2
2
3
Test, Tweak, Repeat
Measure - WordStream AdWords Landing Page Grader
3
www.wordstream.com/landing-page
TRICK #7 MAKE SURE YOUR ADS MATCH THE PAGE
Use your keywords within your copy 1
Test the placement of your keywords 2
Make sure your copy answers common
objections visitors have
3
Copy Tips
RESULTS
CPA DECREASED FROM $60 TO $43
a) A FREE live demo of WordStream PPC Advisor
b) A FREE personal demo of KISSmetrics
c) Nothing at the moment
Special Offers! Would You Like…
Thank you for attending WordStream
and KISSmetrics webinar!
Your Questions
Get your free personal demo of KISSmetrics today!
http://grow.kissmetrics.com/webinar-39-demo
Benchmark your AdWords landing pages free today!
http://www.wordstream.com/landing-page
Neil Patel
quicksprout.com
Caleb Hutchings
@CalebHutchings